Did you know that the average person sees over 1,700 banner ads each month? That's right...1,700. Seems like a pretty overwhelming number, right? Hearing this, you can begin to understand how, and why, a more personalized approach to marketing can be so effective.
In an often cold, digital world, where human-to-human interaction is rare, personalization adds a touch of intimacy to our experiences. It makes marketing messages automatically feel more relevant and make your audience more likely to convert. With 86% of consumers reporting that it plays a role in their purchase decisions, personalization is not something marketers can ignore, but as with every powerful strategy, it isn’t without its roadblocks.
Once a year, go someplace you have never been before. You can imagine my disappointment to learn this wasn't actually said by the Dalai Lama like so many Instagram and Pinterest boards claim -- but hey, that doesn’t make any less true in my book. A vacation to me is not a success unless I go somewhere or see something that I have never seen before, and I know I’m not the only one. Simply glance at your Facebook timeline and I’m sure you’ll see dozens of people jet-setting to exotic locations this summer, looking for adventure. While that’s wonderful for them, from a marketer’s perspective, it throws quite a wrench in our campaign calendars. With everyone on-the-go, when is the right time to send out that next big email marketing campaign? When can you unleash your secret weapon without it getting missed? How can you still be relevant?
We have entered an age in which customer service and user experience are valued above all else. Over the last decade, personalization in the business world has become more and more prevalent. From marketing and customer communication to product creation and beyond, it is now the expectation of most consumers.
When HubSpot released the capability to display contacts' properties on your website pages, it drop-kicked just about every jaw in the industry (as well as everyone in attendance at INBOUND '13.) Now that this powerful, awe-inspiring feature exists, the immediate response is to include it anywhere and everywhere it'll fit. However, we really wanted to nail our strategy by taking a more subtle approach. Nowthere don't confuse subtlety with effectiveness.
It's easy to forget that everything you do should have your customer's needs in mind. But without customers, who would need you? That's why the best way to cater to your customers and prospects is to choose what you send them and what they see. You want to grab their attention and keep it. They aren't going to be interested in reading a general email or something that has no relevance to them. So how can you do this?
If you’ve read a few of our blogs or downloaded a few of our free ebooks, then you know just how much we value marketing personalization in marketing as well as the direction it's heading. In our ebook “The Fast Track To Powerful Emails”, we talk a lot about