Something very interesting happened in the search marketing space this past month and it most certainly caught my eye. Google was hit with a $209 million lawsuit from Edible Arrangements for allegedly duping consumers searching for the term “Edible Arrangements.” Rather than showing users what Edible Arrangements says is “customary information about their business” that would traditionally appear to the right of the top-most search results, Edible claims Google has been showing competitors’ ads. The company insists consumers were misled into making a brand “connection” between them and other competitors’ products -- and needless to say Edible Arrangements wasn’t happy about it.
Most businesses build websites to promote their offerings, but for my guest this week, websites are his business. Anthony Sarandrea is the Founder and CEO of SiteFlood.com and a serial entrepreneur who has successfully built and monetized a portfolio of websites without ever raising outside funds. His secret? Rock solid SEO, user-centric content, and an aggressively optimized Facebook ads strategy. In this episode, Anthony shares with me how he used this strategy to grow pocketyourdollars.com from zero to over $1 million in less than a year.
Instagram is by far my favorite app. I constantly check my feed to see what my friends or favorite celebrities are up to. To me, Instagram is a personal way to connect with others by showing them exactly what you’re doing or what’s important to you. And I know I’m not alone with my love for the app. With over 700 million monthly users, advertising your company on Instagram can put you in front of a whole new audience. The best part? It’s all done right through Facebook, so if you’ve run a Facebook ad campaign recently you’re already ahead of the game! If you haven’t been taking advantage of Instagram ads yet now’s the time to do it. Let’s break down how to do this.
Facebook advertising is one of the most popular advertising platforms available today with 92% of social marketers using it, but are all of those people using the platform correctly? Not even close. Like all aspects of digital marketing, the target for successful Facebook advertising is ever moving. No marketer is immune to making mistakes, let alone in an area so new and dynamic. With this in mind, let’s take a look at the top 11 Facebook ad mistakes you could be making and how you can avoid doing so in the future.
Facebook advertising has changed dramatically since it first started. The massive amounts of data that Facebook collects from its users on their site and across the web allowed them to transform a simple platform to gain likes and a bit of traffic into a robust and complex advertising behemoth that rivals search monster, Google AdWords.
According to LinkedIn, over one-third of the world's 600 million professionals are using their platform. That makes it the largest network of influential, affluent, and educated people on the planet -- and a great place to advertise a B2B brand. (Naturally.) Despite being one of the most powerful and popular social networks, LinkedIn still doesn't get as much attention from marketers, but that is quickly changing.
Facebook has built the most cost-effective advertising platform of our time and it's a shame that more B2B brands aren't capitalizing on it. There's been some resistance towards the platform from marketers in the last few years as Facebook requires you to "pay to play," so to speak, but considering how effective and highly-targeted the system is, it's more than worth it.
In some circles, you aren't allowed to mention paid advertising and inbound marketing in the same sentence. However, with social media and the new HubSpot Ads add-on, more marketers are warming up to the idea of the two working together. As an inbound agency, we're most concerned with how you can make the biggest impact with inbound marketing and we've found that paid advertising can actually help you do so.