There’s a major shift that’s happening in the way businesses reach their audience. Moving forward, that means your traditional inbound marketing strategy may not be comprehensive enough to reach your audience.
Ignorance is bliss? Well, maybe from a protagonist's standpoint. But for those in observance, it can be tiresome, frustrating, and downright comical. That's where I found myself last week after checking my email one morning. Bob Ruffolo, our CEO, had shared with me a video from Luke Nesler, co-founder of Impakt Creative Marketing & Branding, where he discusses why he feels HubSpot is a failed attempt at any company's marketing efforts and a company he's "really grown to more or less despise." Ouch.
In case you haven't logged into any of your social networks today, LinkedIn announced that it will be providing all users the ability to publish content to their profiles, a privilege previously only given to a select group the network referred to as LinkedIn Influencers.
It was February of 2004. While other Harvard students were still busy acclimating to the first few weeks back after winter break, sophomore Mark Zuckerberg was stowed away in his dorm room launching what would become the largest network of human connection we've ever seen: The Facebook. (Later renamed simply Facebook.) Initially created as a measure for keeping Harvard students connected – and later other Ivy League schools – several years and lawsuits later, Facebook was open to everyone from your college roommate to your grandmother's book club. Next Tuesday marks Facebook's 10th birthday, and with the newly announced Paper app stealing headlines, it seems the social pioneer is poised for an eventful tenth year. However, like any other healthy skeptic, I can't help but wonder what Facebook will look like in another 10 years.
Why do you need HubSpot? You don't. Much like a carpenter doesn't need a power drill, or a woodworker doesn't need a table saw. But it sure makes the job a helluva lot easier, doesn't it? Sure it does. But even the handiest of handymen didn’t buy their first power tool because it made the job easier. No. The tipping point came when power tools shifted from luxury to necessity. Suddenly, they could complete jobs quicker, cheaper, and with less effort. They could take on more work, hire help, and well…make more money.