At CES 2018, companies from the TV, appliance, artificial intelligence (AI), automotive, and other spaces venture to show off their futuristic products for consumers. With the increased popularity of voice-controlled products and integrations with smart speakers, many companies came showing off to make sure they beat their own competitors to the voice game.
Sometimes, the best you could hope for is to go out with a bang. Whether your a company whose becoming progressively successful or one who just doesn’t see a clear future for itself, being acquired can be an exciting strategy leading to an unknown future.
Facebook is an entirely different beast than it was back in 2004. From Harvard students only, to "the wall" that then turned into "the timeline", to the introduction of Facebook ads, the social network has seen some major renovations over the years. While Facebook is set to celebrate their 10th birthday this upcoming Tuesday, they've decided to give us all a present to commemorate a decade of innovation. Wrapped up with a big red ribbon, Facebook's new app, Paper, will be available for iPhone users on Monday.
We all know how the standard search engine works. In typical Q&A fashion, you plug in a few keywords or a question, and it spits back a bunch of pages containing answers to your inquiry. The creators of the social search app, Jelly, have taken this concept and transformed it into something a bit more... social. Derived from the creative mind of Twitter co-founder, Biz Stone, the Jelly app was founded in April of last year, however it officially launched just yesterday. In an attempt to make traditional search a bit more human, this new app calls upon your social network contacts to drum up an answer for just about any question you can think of. So how does it work? And what does it mean for marketers?
Take a scroll down anyone's Instagram feed and you can almost always expect to see a handful of selfies, a heavily filtered sunset, and a picture of somebody's lunch. But what about an advertisement? Since their implementation on November 1st, Instagram Ads have been sneaking their way into your photo stream. Cleverly designed to coincide with the "artsy" environment, brands like Levis have managed to release ads onto the photo-sharing platform without interrupting the user experience. While the ads are subtle, it appears that they have proven their ability to pack a mean punch in terms of reach, ad recall, and awareness.
In a perfect world, our Facebook updates are as expansive as our minds are hopeful. They get liked. Shared. Clicked. They're witty, elicit laughter, and most of all, inspire action that leads to a purchase. But thanks to Facebook's algorithm Edgerank, this simply isn't even possible under the best of circumstances anymore. Edgerank is an algorithm developed by Facebook to govern what is displayed – and how high – on the news feeds of your audience.
For a few weeks Instagram has been cooking up something new for their 150 million monthly active users. In the weeks prior, the photo and video sharing platform sent out invitations that were actually delivered by FedEx, a well-received alternative to the typical email invite we've become accustomed to receiving. Perfectly packaged in brown paper and adorned with a white bow, the invitations announced a surprise press event, and we all marked our calendars for December 12th at 10 a.m. I sat in anticipation at my computer and watched the live stream of the event on Mashable to see how the story would unfold.