Inbound Marketing Blog

Technology News

6 Cool Gadgets to Keep Your Eyes on From CES 2018

By: Christine Austin January 11th, 2018

Blog Feature

At CES 2018, companies from the TV, appliance, artificial intelligence (AI), automotive, and other spaces venture to show off their futuristic products for consumers.  With the increased popularity of voice-controlled products and integrations with smart speakers, many companies came showing off to make sure they beat their own competitors to the voice game.

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Technology News

How These Top 7 Tech Mergers & Acquisitions of 2017 Will Affect 2018

By: Christine Austin January 2nd, 2018

Blog Feature

Sometimes, the best you could hope for is to go out with a bang. Whether your a company whose becoming progressively successful or one who just doesn’t see a clear future for itself, being acquired can be an exciting strategy leading to an unknown future.

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News

Everything You Need to Know Before Facebook’s New App Release

By: Carly Stec January 31st, 2014

Blog Feature

Facebook is an entirely different beast than it was back in 2004. From Harvard students only, to "the wall" that then turned into "the timeline", to the introduction of Facebook ads, the social network has seen some major renovations over the years. While Facebook is set to celebrate their 10th birthday this upcoming Tuesday, they've decided to give us all a present to commemorate a decade of innovation. Wrapped up with a big red ribbon, Facebook's new app, Paper, will be available for iPhone users on Monday.

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News

CNN Partners with Twitter to Transform "Breaking News"

By: Carly Stec January 29th, 2014

Blog Feature

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News

The New “Jelly” App is Your Answer for Everything

By: Carly Stec January 8th, 2014

Blog Feature

We all know how the standard search engine works. In typical Q&A fashion, you plug in a few keywords or a question, and it spits back a bunch of pages containing answers to your inquiry. The creators of the social search app, Jelly, have taken this concept and transformed it into something a bit more... social. Derived from the creative mind of Twitter co-founder, Biz Stone, the Jelly app was founded in April of last year, however it officially launched just yesterday. In an attempt to make traditional search a bit more human, this new app calls upon your social network contacts to drum up an answer for just about any question you can think of. So how does it work? And what does it mean for marketers?

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News

Will Instagram Ads Change the Social Landscape?

By: Carly Stec December 20th, 2013

Blog Feature

Take a scroll down anyone's Instagram feed and you can almost always expect to see a handful of selfies, a heavily filtered sunset, and a picture of somebody's lunch.  But what about an advertisement?  Since their implementation on November 1st, Instagram Ads have been sneaking their way into your photo stream. Cleverly designed to coincide with the "artsy" environment, brands like Levis have managed to release ads onto the photo-sharing platform without interrupting the user experience.  While the ads are subtle, it appears that they have proven their ability to pack a mean punch in terms of reach, ad recall, and awareness.

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News

What is “Edgerank” & How is it Affecting Facebook Marketing?

By: John Bonini December 18th, 2013

Blog Feature

In a perfect world, our Facebook updates are as expansive as our minds are hopeful. They get liked. Shared. Clicked. They're witty, elicit laughter, and most of all, inspire action that leads to a purchase.  But thanks to Facebook's algorithm Edgerank, this simply isn't even possible under the best of circumstances anymore.  Edgerank is an algorithm developed by Facebook to govern what is displayed – and how high – on the news feeds of your audience. 

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News

How Instagram Direct Will Affect Content Marketing

By: Carly Stec December 14th, 2013

Blog Feature

For a few weeks Instagram has been cooking up something new for their 150 million monthly active users. In the weeks prior, the photo and video sharing platform sent out invitations that were actually delivered by FedEx, a well-received alternative to the typical email invite we've become accustomed to receiving.  Perfectly packaged in brown paper and adorned with a white bow, the invitations announced a surprise press event, and we all marked our calendars for December 12th at 10 a.m. I sat in anticipation at my computer and watched the live stream of the event on Mashable to see how the story would unfold.

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