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Google+ Resurrected for Enterprise

By: Ashleigh Respicio on October 17th, 2018

Blog Feature

On Oct. 8th, Google announced that it would be sunsetting Google+ for consumers due to low user numbers and lack of engagement. The decision was a result of the now public Google+ security breach and the company’s resulting Project Strobe Audit conducted by Google in March of 2018.

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News Graphic Design

Adobe Is Rolling Out a Full Version of Photoshop for iPad

By: Joel Waggener on October 16th, 2018

Blog Feature

Whoa-boy! Adobe announced their flagship program, Photoshop, is coming to us on the iPad sometime in 2019! Okay, okay, it doesn’t take much to get me excited. As a designer, my mind raced with the possibilities upon hearing the news I thought would never happen.

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News Conversational Marketing

How Buffer's New Tool, SocialChat, Helps Take Your Website Conversations Further

By: Christine Austin on October 12th, 2018

Blog Feature

In an article on their blog, Buffer unveiled a brand new tool, called SocialChat, to help improve the conversations that companies have with users on their websites. SocialChat allows website visitors to start conversations on your site, and continue them outside of your site, via Twitter direct messages (DMs) or Facebook Messenger.

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News

Spotify for Podcasters Beta: Why It's a Big Deal & How It Works

By: Shandia Drummond on October 10th, 2018

Blog Feature

Three years ago, Spotify announced podcasts were going to be available for listening on their platform. It was considered a big deal, given the Spotify brand was known up until that point as a music-only club. Unfortunately, for many, the news ended up falling flat. While consumers would be able to find many enjoyable podcasts on Spotify, their selection would be limited to a cherry-picked list of programs from "top-tier" providers, as podcast submissions were not open to the public.  That changed last week, when Spotify unveiled the beta of Spotify for Podcasters... 

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News Search Engine Optimization

Google's 20th Anniversary: 8 Big SEO Updates & Changes You Need to Know

By: Christine Austin on September 27th, 2018

Blog Feature

Google VP of Search, Ben Gomes, took to the stage at Google’s Future of Search event to not celebrate their 20th anniversary, but instead, to paint a picture for the future of search. His talk started off with giving a overview of Google's mission, and its focus on continuously organizing todays library of websites online. He also noted how the core principles for searching have also stayed the same, despite the overwhelming changes with technology.

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Video Marketing News

Bye Bye, BuzzFeed Podcasts: Publisher Drops Podcasts to Focus on Video

By: Brie Rangel on September 21st, 2018

Blog Feature

News alert! According to the Wall Street Journal, BuzzFeed, a dedicated source to tell you what type of Disney character you’d be, is officially shifting most of its podcasting resources over to video. Now, I love a good marketing podcast as much as the next person, but this is a smart move for BuzzFeed.

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Search Engine Optimization News

The 3 Biggest 2018 Google Updates You Need to Know (So Far)

By: Christine Austin on August 17th, 2018

Blog Feature

The month of August has brought a substantial amount of changes and news around the way Google is ranking your content and how it tracks your activity. In one major update, Google has decided to take another broad look into the ways it ranks all of its crawled content and better verify what sites are actually reputable and make “users feel comfortable about using it.”

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News Data Security

Is Privacy Dead? Why Internet Giants Store Your Data (& What Marketers Need to Do Differently)

By: Stacy Willis on April 2nd, 2018

Blog Feature

I think we are all well-aware that Google, Facebook and every other service we use on the internet is collecting data on us. At this point, it should come as no surprise to anyone, but nevertheless, I’m always incredibly surprised to see how people react when they are confronted with the scale and scope of the data that is housed and collected by some of our favorite internet giants. (Think the recent news surrounding Facebook and Cambridge Analytica and Google.) I guess I sometimes forget that I perhaps have a different perspective on this than the average person. 

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