I think we are all well-aware that Google, Facebook and every other service we use on the internet is collecting data on us. At this point, it should come as no surprise to anyone, but nevertheless, I’m always incredibly surprised to see how people react when they are confronted with the scale and scope of the data that is housed and collected by some of our favorite internet giants. (Think the recent news surrounding Facebook and Cambridge Analytica and Google.) I guess I sometimes forget that I perhaps have a different perspective on this than the average person.
In the 90s, everyone wanted "The Rachel" because of Jennifer Aniston on Friends. When my mother was growing up, she wanted waist-length locks because that's what graced the covers of Bollywood magazines. Times may have changed, but the effect of influencers on consumer behavior has not. Love or hate her, Kylie Jenner is one such powerful influencer and a financial force to be reckoned with. At just 20 years old, Kylie is not only the youngest, but also the richest member of the Kardashian-Jenner clan with a $386 million cosmetic line under her belt and a net-worth estimated to hit $1 billion before she turns 25. If that’s not impressive enough, last week, a single tweet from the beauty mogul is believed to have caused Snapchat parent company, Snap Inc.’s stock (SNAP) to drop a dramatic $1.3 billion in value. Now, if that doesn’t make you sit up and pay attention to influencer marketing, I don’t know what will.
At CES 2018, companies from the TV, appliance, artificial intelligence (AI), automotive, and other spaces venture to show off their futuristic products for consumers. With the increased popularity of voice-controlled products and integrations with smart speakers, many companies came showing off to make sure they beat their own competitors to the voice game.
Sometimes, the best you could hope for is to go out with a bang. Whether your a company whose becoming progressively successful or one who just doesn’t see a clear future for itself, being acquired can be an exciting strategy leading to an unknown future.
Facebook is an entirely different beast than it was back in 2004. From Harvard students only, to "the wall" that then turned into "the timeline", to the introduction of Facebook ads, the social network has seen some major renovations over the years. While Facebook is set to celebrate their 10th birthday this upcoming Tuesday, they've decided to give us all a present to commemorate a decade of innovation. Wrapped up with a big red ribbon, Facebook's new app, Paper, will be available for iPhone users on Monday.
We all know how the standard search engine works. In typical Q&A fashion, you plug in a few keywords or a question, and it spits back a bunch of pages containing answers to your inquiry. The creators of the social search app, Jelly, have taken this concept and transformed it into something a bit more... social. Derived from the creative mind of Twitter co-founder, Biz Stone, the Jelly app was founded in April of last year, however it officially launched just yesterday. In an attempt to make traditional search a bit more human, this new app calls upon your social network contacts to drum up an answer for just about any question you can think of. So how does it work? And what does it mean for marketers?
Take a scroll down anyone's Instagram feed and you can almost always expect to see a handful of selfies, a heavily filtered sunset, and a picture of somebody's lunch. But what about an advertisement? Since their implementation on November 1st, Instagram Ads have been sneaking their way into your photo stream. Cleverly designed to coincide with the "artsy" environment, brands like Levis have managed to release ads onto the photo-sharing platform without interrupting the user experience. While the ads are subtle, it appears that they have proven their ability to pack a mean punch in terms of reach, ad recall, and awareness.