Although we celebrated the great holiday of Festivus almost four months ago, I have one last minute grievance I’d really like to air. I’ve officially run out of patience for articles that declare “[Insert Year Here] is the Year of Mobile Design” or mention mobile-friendly design as a “top trend” for the year.
“Mobile web browsing overtakes desktop for the first time!” Two years ago that headline was plastered across some of the most popular blogs in the industry. Today, we’re still in the midst of the mobile revolution and it shows no signs of slowing down. For the first time ever mobile browsing has begun to lead the way we design for desktops. With adults expected to spend an average of 3 hours and 23 minutes on voice mobile media, it’s no surprise to see the features we use every day making their way over to their stationary counterparts on desktop.
Worldwide mobile advertising revenue will expand 3.5X its present size by 2016. (Source: Yankee Group) 47% of marketing companies plan to increase their efforts in mobile apps in the next year. (Source: Experian) Email opens on smartphones and tablets have increased 80% over the last six months. (Source: Litmus) Can you see a pattern beginning to form here?
The number of people accessing the Internet on their mobile devices is increasing. According to a statistic by Google, on average, 69% of smartphone users access the Internet on their phones daily. Within the next few years, your target audience will most likely spend 10 hours watching videos online, listen
Well...it's that time of year again. Fall brings a chill in the air, color to the leaves, and the frenzy of mobile geeks everywhere falling over one another for a new iPhone. (Guilty) According to Apple, pre-orders for the iPhone 5 topped 2 million in just 24
It seems like everyone today has an iPhone. Well who can blame them? It's one of the greatest marketing tools mankind has every created. Okay maybe not to that extreme, but it still has a lot of capabilities that we couldn't even dream of as little as five years ago. Ever