Although we celebrated the great holiday of Festivus almost four months ago, I have one last minute grievance I’d really like to air. I’ve officially run out of patience for articles that declare “[Insert Year Here] is the Year of Mobile Design” or mention mobile-friendly design as a “top trend” for the year.
Are you reading this on a mobile device? Based on the following statistics (and the scene at any Starbucks), I'm willing to bet you are. Inbound marketers have been following the rise of mobile marketing for years, but considering how ingrained mobile devices are in our lives as both consumers and professionals today, it shouldn't really be considered a "trend." It should be a staple.
Competition is everything when it comes to managing and growing your business. You want to be bigger, better, and more attractive than the company who’s doing the same thing as you, right? I mean, that’s the big picture, but, in the words of Gary V - “You really should focus on putting yourself out of business instead of worrying about what your competition is doing.” Which leads me to SMS marketing (text message marketing) and why it’s a must.
Mobile websites have begun to look, work, and perform better than ever as we have progressively begun to consider various device sizes in our designs. The restrictive nature of mobile has forced marketers, designers, and developers to consider the implications of specific functionality on smaller screen sizes. This allows the best responsive to separate themselves and stand out as amazing examples of excellently executed mobile web design.
As an Apple fanatic, I’m still trying to get over the disappointing features of the iPhone 7, announced on September 13. The same day, iOS 10 was released. iOS 10 — now, that’s a software update worth the wait! A big part of the iOS 10 launch was a massive update to Apple's iMessage. The update include new "gestures," the in-line ability to add gifs and handwritten notes, but, one thing that really got people's attention was the ability to now add a variety of unusual, and sometimes even branded, stickers to your iMessage conversations. Could this be a next big mobile marketing opportunity for brands?
These days, everyone wants to get rich quick or go viral (or even better, get rich quick while going viral.) Many businesses, big and small, young and old, turn to growth hacks and trends to try and make an impact within their industry as quickly as possible. Unfortunately oftentimes, they also end up neglecting one crucial component of this success -- their actual product. Personal finance app, Mint, however, is one very notable exception. In its first two years, Mint managed to acquire over 1.5 million users (today, they have over 10 million), win the top prize at TechCrunch50, and earn a whopping $140 million valuation without the help of a growth hack or a high viral coefficient.