When you love your job, everything becomes an opportunity to learn and hone your craft. As digital marketers, we don’t often get the chance to interact with real-life examples of what we do, but I recently had a bit of “aha” about user experience and virtual reality (VR) in marketing and I have to share it with you.
A few years ago, virtual reality (VR) seemed more like a far-fetched, futuristic scene from a sci-fi movie than something that would ever become mainstream or widely available. However, with the advent of technology like Oculus, Samsung Gear VR, and other affordable virtual reality platforms, it has become apparent that VR technology is no longer just for the movies. Mainstream virtual reality technology is here and marketers are starting to take notice.
After making its debut last year, Facebook Live has quickly proven its unique ability to engage audiences in a more personable and human manner. To be able to easily go live whenever, interact with users real time, all without the need for specific codes and URLs, makes it incredibly simplistic for both marketers and users. Currently, Facebook Live only allows you to stream from either your mobile device and, as of March 2017, your desktop as well. But, if you’re looking to stream with other people, specifically people who aren’t standing next to you, you’re fresh out of luck.
For the most part, most marketing leaders in today’s world are going to have some kind of revenue or customer goal that ties back to its great business goals. One level deeper, they’ll be an even more specific goal for a certain number of sales qualified leads, but without looking at every single one, suffice to say most marketing leaders are going to have a traffic goal and a conversion goal. There are hundreds of tools available to today’s modern digital marketer, but there are two that stand out above the rest when it comes to reaching these goals and providing priceless information from your actual users:
I’m a HUGE fan of Zapier. We’ve been using it for the past few years at IMPACT and it’s enabled us to maximize our usage of applications like HubSpot, Slack, Google Calendar, Eventbrite, and much more. Today, I’ll teach you to do the same (all without writing a line of code).
My co-worker forwarded me a copy of this email today: Dear Google Site Search Customer, We are writing to inform you that we are winding down sales and renewals of Google Site Search(GSS). Starting April 1st, 2017, new purchases and renewals of GSS will not be available. Yes - that’s Google telling us that it is shutting down the search service that supports over a half a million sites across the web. Damn. What are we going to do?
You know what's a life saver? The crock pot. For not-so-culinary-inclined millennials or busy parents, slow cookers have offered a form of salvation from starvation. Rather than slaving over a stove or oven for hours (or turning to Ronald McDonald) for dinner, a crock pot lets you just set it and forget it. Unfortunately, for us marketers, maintaining a digital marketing strategy and the website that goes along with it, isn't quite as mindless.
Software as a service (SaaS) us one of the three main categories of cloud computing. It's a software distribution model which customers can access applications online via third-party providers. The term gets thrown around alot these days, but it's not without reason. It may sound complicated or "techie" to some, but it's likely that you use many SaaS products in life and don't even realize it. From the site you use to email your boss to the app streaming your favorite 80s playlist on the way to the beach, SaaS is all around you and if you're in digital marketing, it may even be a bit overwhelming.