Inbound Marketing Blog

This afternoon, as always, HubSpot unveiled several product updates during the first day of INBOUND, the company's annual conference in Boston. Big and small, exciting and even more exciting, below is what we can expect to see in the next month or so.

As a marketer, have you ever thought to yourself, “Man, I wish I could be a fly on the wall during [insert competitors name] analytics review?” That insider look at how your competitor’s site and how your target audience engages with their content is truly invaluable. And when I say content, I mean all content -- including paid social, top active website pages, bounce rates, what pages are the top converting, lions, tigers and bears - oh my! Okay, that last part isn’t true but it seemed to fit… moving on…

Wherever there are low conversion rates, you will find them. Wherever visitors are suffering through broken links and ineffective call-to-actions, they will be there. Wherever visitor and customer satisfaction is threatened, you will find… The three (conversion) amigos! (My apologies to the true three amigos - Dusty Bottoms, Ned Nederlander, and Lucky Day of the 1986 classic, “¡Three Amigos!”)

To analyze your content marketing efforts, you have to hire an analyst who, for a pricey fee, would provide a detailed report on the growth or lack thereof of your site. However, nowadays, there are free SEO and Content Analysis tools that help do the same job.

Google Analytics is a staple for websites, but ol’ reliable just isn’t what she used to be. Most – if not all – businesses depend on it on some regular basis to understand how their websites are doing. Is traffic up today? How many visitors are bouncing? It’s popular, handy, filled with data, and free to use --but today’s websites require more insight than just what Google Analytics can muster.

Voice recognition and virtual assistants are definitely becoming a staple in everyday life and a trend companies and marketers can’t ignore. While virtual assistants can answer your questions, they also have the ability to do much more. That’s where Alexa Skills come into play.

With 2018 just around the corner, do you know what marketing technology you're going to implement next year? In this week's episode of The IMPACT Show, Bob and Nick asked what you wanted to hear, and the topic everyone wanted to know more about was what marketing technology you should consider in 2018. As always, in digital marketing news,  we discussed Google machine and the differences between rule based and AI bots. Just in case you missed us live (or if you want to relive the magic), you’ll find the episode’s show notes below as well as the recording.

When you have it at your fingertips and can make informed decisions, data is a powerful thing. Without it, you’re not really being agile. We’ve been wrestling with how to be more data-driven in our agile marketing approach for about a year now, as have been many agile marketers we’ve spoken to. Fortunately, we finally found the missing link - Databox.