Inbound Marketing Blog

Search Engine Optimization Content Marketing Marketing Technology

17 Free Content Analysis Tools To Boost Your Online Marketing Efforts

By: Christine Austin July 27th, 2018

Blog Feature

To analyze your content marketing efforts, you have to hire an analyst who, for a pricey fee, would provide a detailed report on the growth or lack thereof of your site. However, nowadays, there are free SEO and Content Analysis tools that help do the same job.

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Marketing Technology Google Analytics Sponsored

Google Analytics: The Good, The Bad, and the Ugly Missing Link

By: Angela Bowman May 16th, 2018

Blog Feature

Google Analytics is a staple for websites, but ol’ reliable just isn’t what she used to be. Most – if not all – businesses depend on it on some regular basis to understand how their websites are doing. Is traffic up today? How many visitors are bouncing? It’s popular, handy, filled with data, and free to use --but today’s websites require more insight than just what Google Analytics can muster.

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Marketing Technology Productivity

Top 16 Alexa Skills for Marketers

By: Carolyn Edgecomb February 1st, 2018

Blog Feature

Voice recognition and virtual assistants are definitely becoming a staple in everyday life and a trend companies and marketers can’t ignore. While virtual assistants can answer your questions, they also have the ability to do much more. That’s where Alexa Skills come into play.

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The IMPACT Show Marketing Technology Podcasts & Shows

"Marketing Technology to Consider in 2018:" The IMPACT Show Ep. 24 [Show Notes]

By: Ramona Sukhraj October 20th, 2017

Blog Feature

With 2018 just around the corner, do you know what marketing technology you're going to implement next year? In this week's episode of The IMPACT Show, Bob and Nick asked what you wanted to hear, and the topic everyone wanted to know more about was what marketing technology you should consider in 2018. As always, in digital marketing news,  we discussed Google machine and the differences between rule based and AI bots. Just in case you missed us live (or if you want to relive the magic), you’ll find the episode’s show notes below as well as the recording.

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Agile Marketing Marketing Technology

You Can't Be An Agile Marketer Without This One Tool.

By: Brie Rangel September 4th, 2017

Blog Feature

When you have it at your fingertips and can make informed decisions, data is a powerful thing. Without it, you’re not really being agile. We’ve been wrestling with how to be more data-driven in our agile marketing approach for about a year now, as have been many agile marketers we’ve spoken to. Fortunately, we finally found the missing link - Databox.

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Email Marketing Marketing Technology

How You Can Take Advantage of HubSpot's New Sigstr Integration

By: Katie Pritchard August 29th, 2017

Blog Feature

With so many digital marketing tools out on the market, sometimes it can be most effective to combine their powers to get the best results. Luckily HubSpot has been stepping up their integration game, making more and more native integrations available in the past few months. In 2017, HubSpot has added about 18 integrations so far including Databox, Olark, and Enthusem (both IMPACT clients). This means your marketing tools and HubSpot are even more powerful as they can share information and speak to each other. The latest addition, email marketing tool, Sigstr is no different.

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Video Marketing Marketing Technology

The 8 Best Video Editing Apps & Tools for Any Budget or Skill Level

By: Liz Murphy August 21st, 2017

Blog Feature

There's a reason why Best Film Editing is its own category at the Oscars. It's the under-appreciated "invisible art form" that goes far beyond simply piecing together bits and pieces of dialogue and visuals. Often, it's in the editing room where raw footage is transformed into a visually-compelling, immersive story.  Of course, us marketers are not typically found rubbing elbows with Hollywood's video editing elite (nor do we have access to their budgets). But, with the rise of video marketing -- both in popularity and accessibility -- we are being asked to don our own video editing caps with greater frequency. Like the modern-day editors of Tinseltown, you should always leverage video editing software in post-production to make your story come to life.

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Marketing Technology

What is Amazon Spark (& How Can Marketers Use it?)

By: Karisa Egan August 1st, 2017

Blog Feature

Amazon Spark was released earlier this month putting the online giant into yet another digital space -- social networking. Only available on Amazon’s mobile app, Spark is a place for users to share photos of different products they’ve tried or are selling via the Amazon Marketplace, and explore suggestions.

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