Inbound Marketing Blog

Marketing Strategy Customer Satisfaction Productivity

5 Signs It's Time For A Process Overhaul

By: Jessie-Lee Nichols April 6th, 2018

Blog Feature

Processes. We love to hate them, but even the best of us will have to admit, they are totally necessary. Truth be told, most of us figure that out the hard way, but we aren’t here to talk about why processes are important. We’re here to talk about identifying when it’s time to overhaul your existing processes. I’ve had the pleasure of “providing myself with an opportunity for growth,” (a.k.a: totally screwing up and falling flat on my face) when it comes to building sustainable website processes that benefit both my internal teammates and my clients.

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Marketing Analytics Webinars Marketing Strategy

3 Signs Your Marketing Team is Focusing on the Wrong Data (And How to Fix It!)

By: Kaitlyn Petro March 23rd, 2018

Blog Feature

As a fellow marketer, I’m sure you can agree with me that it’s important to have the right data and information in order to do our jobs, right? In fact, having access to the right data is important for any job. However, having data simply isn’t enough; it has to be relevant to your company and the goals you’re trying to achieve. In fact, can you even set SMART goals without having good data?

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Marketing Strategy Creator's Block Podcasts & Shows

"We've Got Some News!" (Creator's Block Podcast)

By: Liz Murphy March 20th, 2018

Blog Feature

It's always exciting (and bittersweet) to say goodbye when someone moves onto a new adventure, but that's exactly what we're doing today.  While next week's episode will be her last official episode as a co-host of the Creator's Block Podcast, Marcella and I are so happy to announce that Jessie-Lee will be leaving Creator's Block to become the new co-host of the IMPACT Website Throwdown.  In honor of the fact that Jessie-Lee's debut on the Website Throwdown is going down today, Tuesday, March 20 at 2 p.m. Eastern -- with special guest Zak Pines, VP of Marketing at Bedrock Data -- this week we reflect on our three favorite episodes.  We'll miss you Jessie-Lee! 

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Marketing Strategy

Re-Engage Your Dormant Subscriber List Before It’s Too Late! [Infographic]

By: Ramona Sukhraj March 18th, 2018

Blog Feature

No matter who you ask, an email subscriber list is one of the most valuable marketing assets you can have.  Unlike Facebook, Twitter, or any other social media, an email list is earned contact with your audience that is completely under your control. When someone subscribes, they’ve chosen to hear from you; they gave you their email address knowing that they would. Unfortunately, according to HubSpot, even earned subscriber lists tend to expire at a rate of about 25% a year.

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Marketing Strategy

8 Things You're Doing Wrong In Your Marketing Brainstorm Meetings

By: Karisa Egan March 16th, 2018

Blog Feature

With Q2 quickly approaching, I’m sure you’ve taken the time to get your marketing team together and brainstormed a million new ideas to try out...right? Whether you have or haven’t yet, there’s a strong chance you’re not making the most out of your marketing brainstorm meetings.

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Marketing Strategy

What Is the DARCI Accountability Grid & How Can It Save Your Next Project?

By: Liz Murphy March 7th, 2018

Blog Feature

In the past 30 days, we've launched six new service-related website pages and a 10,000-word piece of pillar content on website redesign for IMPACT. In the next 30 days, we will launch eight (or nine) new website pages, three new pieces of pillar content, and complete the first phase of a content migration, born of our merger with The Sales Lion.  (Did you miss that newsflash about our merger? It's amazing.) Given that I'm an only child, I'd love to say that this was all completed entirely by yours truly -- but that would be a lie and of course, you know that.  As with any massive project, a team of incredibly talented people was involved in bringing the vision, content, design, video, and web components of all of these projects to life. 

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Lead Generation Marketing Strategy

Eye Tracking Software: How Science Helps You See Through Customer’s Eyes [Infographic]

By: Philip Mahler February 24th, 2018

Blog Feature

50 years ago you didn’t have to catch the consumer’s eye. It was enough to have a superior product. 50 years ago marketing boiled down to not much more than supply and demand or people buying the brands that their parents bought. But 50 years ago, networks were also just switching over to color TV and the internet was an underground government project. I think it’s safe to say times have changed!

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Marketing Strategy Sales

Why Your Sales Team Really Should Invest Time in Content Marketing [Infographic]

By: Dan Tighe February 18th, 2018

Blog Feature

Sales and marketing alignment is a key element for a company’s growth, yet it is one of the most common challenges. Bridging the gap between the two and embracing sales enablement is critical to understanding what leads need to become customers and how to improve conversions.

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