No matter who you ask, an email subscriber list is one of the most valuable marketing assets you can have. Unlike Facebook, Twitter, or any other social media, an email list is earned contact with your audience that is completely under your control. When someone subscribes, they’ve chosen to hear from you; they gave you their email address knowing that they would. Unfortunately, according to HubSpot, even earned subscriber lists tend to expire at a rate of about 25% a year.
With Q2 quickly approaching, I’m sure you’ve taken the time to get your marketing team together and brainstormed a million new ideas to try out...right? Whether you have or haven’t yet, there’s a strong chance you’re not making the most out of your marketing brainstorm meetings.
In the past 30 days, we've launched six new service-related website pages and a 10,000-word piece of pillar content on website redesign for IMPACT. In the next 30 days, we will launch eight (or nine) new website pages, three new pieces of pillar content, and complete the first phase of a content migration, born of our merger with The Sales Lion. (Did you miss that newsflash about our merger? It's amazing.) Given that I'm an only child, I'd love to say that this was all completed entirely by yours truly -- but that would be a lie and of course, you know that. As with any massive project, a team of incredibly talented people was involved in bringing the vision, content, design, video, and web components of all of these projects to life.
50 years ago you didn’t have to catch the consumer’s eye. It was enough to have a superior product. 50 years ago marketing boiled down to not much more than supply and demand or people buying the brands that their parents bought. But 50 years ago, networks were also just switching over to color TV and the internet was an underground government project. I think it’s safe to say times have changed!
Sales and marketing alignment is a key element for a company’s growth, yet it is one of the most common challenges. Bridging the gap between the two and embracing sales enablement is critical to understanding what leads need to become customers and how to improve conversions.
The dangers of reckless email marketing are real, people. From unsubscriptions to being marked as spam, having a slapdash approach to email production and strategy is likely to catch up to your brand quickly if it hasn’t already. Over 54% of companies have six or more emails in production at one time, with 31% having less than half of a week of work going into each one. With so many balls in the air at once, it’s important to have a tried and true process for getting emails planned, written, and out the door in a timely manner.
As many of us know, it can be an incredible challenge to create a website with wonderful content that can generate leads and attract qualified traffic, but, once you do, it's extremely gratifying to see all that hard work finally paying off. Unfortunately, there are many out there who may decide to use that success to their advantage… We’re not talking “imitation is the highest form of flattery,” I mean they may straight copy your content, design, or worse, your entire site.
In families, they say that the first-born child tends to be the “most intelligent” and successful in life. But as the second child, you can imagine how much this argument grinds my gears. People can be intelligent in different ways and even more so, they can succeed at very different things. It’s all a bit subjective and as we all learn eventually, it goes far beyond the grades we got on a few college exams or who won the sixth grade spelling bee.