If you’re a marketer focused on the social media space, you know the daily struggle of jumping into the noisy and ever-changing arena and grabbing consumers’ attention. Having a static social strategy just doesn’t cut it. We need to be listening to our consumers and constantly adapting to their needs so that we can be giving them what they really want when their precious seconds of attention fall on our brands.
So, I trust you already know what a great idea it is to plan in 90-day cycles as a marketer or business, so I won’t spend a bunch of time trying to convince you. What I will do instead, is spend a bunch of time convincing you to do it right! It is really easy to start planning in 90-day cycles, but what is a bit less clear is what should go into that planning every quarter.
Recording this week's episode with Marcella was extra special because we were able to record it together, in person! As a remote employee at IMPACT, I only get to come to Connecticut and see my fellow IMPACTers a few times a year. The annual August trip has easily turned into my favorite because it's IMPACT Live week.
We all know the story of Jack and the Beanstalk. In this classic fairy tale, poor little Jack’s mother gets majorly miffed when her son comes home with a hand full of “magic beans” instead of the money she hoped for after sending him out to sell their only cow. In her eyes, Jack was taken advantage of and manipulated into an unfair exchange and chances are, she wouldn’t be alone in these feelings. (I mean, let’s face it, those beans must’ve had one heck of salesman.) Like in the story, salesmen and marketers often get a misleading rap of being manipulative or tricking people into buying things they usually wouldn’t (or shouldn’t.)
You know what I used to hate growing up? Summer Reading. Picking up a book just for fun was and is great, but like most good things, once we were forced to do it, it lost all its charm. I have to admit though, despite the annoyance and intrusion on our summer relaxation, our teachers had good reason to assign what they did. We learned a lot (maybe with a little help from Sparknotes) and sometimes they were even genuinely fun to read. So, listen up, class...
What were you doing on March 14? While it feels like a short time ago, since then I’ve started a new job (as the Event Marketing Director here at IMPACT), visited six states, attended five high school band concerts, and started learning French. Did you know, according to the US Foreign Service Institute, it takes about 90 days to learn a new language? This and a lot of other things can happen in 90 days, but if you aren’t extremely specific about how that time is used, it can go by in a flash. Nowhere is this more apparent than in creating marketing plans.
The world is full of rules and expectations of what is “normal.” However, as I’ve grown and aged, I’ve learned that throwing some of those rules out the window or challenging those expectations can help you find the best things in life. These broken rules can range from small and simple to huge and complicated.
I’ll admit, when I first heard the term "conversational marketing and sales," I was a bit… well, confused. I remember asking myself, “Isn’t this just live chat? What do bots have to do with anything?” If that sounds like you, fear not. By the end of this blog article, you’ll be well on your way to becoming a conversational marketing and sales rockstar.