Inbound Marketing Blog

Agile Marketing Marketing Strategy

Quarterly Marketing Plans vs. Annual Marketing Plans: 4 Crucial Comparisons

By: Jen Barrell June 12th, 2018

Blog Feature

What were you doing on March 14? While it feels like a short time ago, since then I’ve started a new job (as the Event Marketing Director here at IMPACT), visited six states, attended five high school band concerts, and started learning French. Did you know, according to the US Foreign Service Institute, it takes about 90 days to learn a new language? This and a lot of other things can happen in 90 days, but if you aren’t extremely specific about how that time is used, it can go by in a flash. Nowhere is this more apparent than in creating marketing plans.

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Marketing Strategy Account-Based Marketing

Account-Based Marketing + Inbound: A Match Made in Heaven

By: Stacy Willis May 7th, 2018

Blog Feature

The world is full of rules and expectations of what is “normal.” However, as I’ve grown and aged, I’ve learned that throwing some of those rules out the window or challenging those expectations can help you find the best things in life. These broken rules can range from small and simple to huge and complicated.

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Marketing Strategy

Best Practices for Getting Started with Conversational Marketing & Sales

By: Kyle Bento May 1st, 2018

Blog Feature

I’ll admit, when I first heard the term "conversational marketing and sales," I was a bit… well, confused. I remember asking myself, “Isn’t this just live chat? What do bots have to do with anything?”  If that sounds like you, fear not. By the end of this blog article, you’ll be well on your way to becoming a conversational marketing and sales rockstar. 

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Content Marketing Marketing Strategy Content Distribution

Content Distribution: 7 Unique Tactics You May Not Have Thought Of

By: Justine Timoteo April 20th, 2018

Blog Feature

We’ve all been preaching it for years -- create quality content to attract and engage site visitors, but what happens when everyone is doing the same thing? (Which they are.) At this point, most businesses know they need to create quality content, causing the internet to become beyond saturated with articles, guides, site pages, etc. With all the content out there, fewer pieces are having an impact and fewer people are actually engaging with it. In fact, 50% of article content gets 8 shares or less. What’s worse is 3 out 4 of those articles will receive zero referring domain links -- zero.

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Marketing Strategy Value Propositions & Messaging Branding

Your Messaging Strategy is Make-or-Break in 2018. Here’s Why.

By: Nick Bennett April 18th, 2018

Blog Feature

So with the internet being the best it’s ever been, the ability to effectively communicate determines which businesses limp along and which become the thought leaders in an industry. After all, we live in a time where strategy, positioning, and messaging are almost more important than the very product or service you offer. Dollar Shave Club is the best example of this we’ve probably seen in recent. It was not the first company to sell razors, and they are not the best razors in the world -- but the company is worth billions of dollars and people love it. So, what gives?

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Marketing Strategy Customer Satisfaction Productivity

5 Signs It's Time For A Process Overhaul

By: Jessie-Lee Nichols April 6th, 2018

Blog Feature

Processes. We love to hate them, but even the best of us will have to admit, they are totally necessary. Truth be told, most of us figure that out the hard way, but we aren’t here to talk about why processes are important. We’re here to talk about identifying when it’s time to overhaul your existing processes. I’ve had the pleasure of “providing myself with an opportunity for growth,” (a.k.a: totally screwing up and falling flat on my face) when it comes to building sustainable website processes that benefit both my internal teammates and my clients.

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Marketing Analytics Webinars Marketing Strategy

3 Signs Your Marketing Team is Focusing on the Wrong Data (And How to Fix It!)

By: Kaitlyn Petro March 23rd, 2018

Blog Feature

As a fellow marketer, I’m sure you can agree with me that it’s important to have the right data and information in order to do our jobs, right? In fact, having access to the right data is important for any job. However, having data simply isn’t enough; it has to be relevant to your company and the goals you’re trying to achieve. In fact, can you even set SMART goals without having good data?

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Marketing Strategy Creator's Block Podcasts & Shows

"We've Got Some News!" (Creator's Block Podcast)

By: Liz Murphy March 20th, 2018

Blog Feature

It's always exciting (and bittersweet) to say goodbye when someone moves onto a new adventure, but that's exactly what we're doing today.  While next week's episode will be her last official episode as a co-host of the Creator's Block Podcast, Marcella and I are so happy to announce that Jessie-Lee will be leaving Creator's Block to become the new co-host of the IMPACT Website Throwdown.  In honor of the fact that Jessie-Lee's debut on the Website Throwdown is going down today, Tuesday, March 20 at 2 p.m. Eastern -- with special guest Zak Pines, VP of Marketing at Bedrock Data -- this week we reflect on our three favorite episodes.  We'll miss you Jessie-Lee! 

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