Are you reading this on a mobile device? Based on the following statistics (and the scene at any Starbucks), I'm willing to bet you are. Inbound marketers have been following the rise of mobile marketing for years, but considering how ingrained mobile devices are in our lives as both consumers and professionals today, it shouldn't really be considered a "trend." It should be a staple.
Is your SaaS content marketing strategy not performing as well as you want it to? If so, you might be missing key elements that can help you stand out amongst your competitors. Content marketing is no longer about how many articles you’re producing, but rather the quality and relevance of that content, and surprisingly, only 32% of B2B marketers say they have a documented content marketing strategy.
It’s no secret that Instagram is continuing to capture and retain new users every day. For those of you who are new to this platform, Instagram is a mobile application that allows users to post visually captivating pictures and videos, share funny memes, or give people a glance into their daily lives to their followers. For businesses and marketers, this gives us an opportunity to truly portray our brands and who we really are. Whether it’s a team photo at a company picnic, an employee hard at work, or an inspirational quote to get someone through a tough day; Instagram enables us to humanize our brands, along with building social proof.
Social media is still changing the landscape of digital marketing. With better data, more detailed advertising parameters, and a growing user base, social media is one avenue that deserves some attention from your marketing budget. However, despite a vast variety of online marketing resources, social media is still the one that raises the most questions from marketers. Many businesses still aren't sure which social media strategies work best or how to measure ROI but believe social media marketing is important and are ready to spend money to improve their efforts. Take a look at these 49 statistics to gather insights on the current state of social media marketing, and keep them in mind as you create your social media plan this year!
As the world of marketing continues to evolve, agencies and businesses have been attempting to develop new ways to attract leads and promote their brands. For many, implementing a video marketing strategy has been a very profitable solution to differentiation -- and the numbers show they're right.
Major advances in website CMS (content management systems) services (i.e. Squarespace, WordPress, and weebly, to name a few) make getting a site up and running easier than ever, however, optimizing a site for user experience is a whole other story.
So, you're thinking about redesigning your website, but where to start? Like most people, before I began my journey with IMPACT, I knew nothing about websites, how they worked, or what went on behind the scenes. Now, I'm a few years in, at least a couple dozen websites behind me -- and I still don't know everything about them. But I do know that there are a lot of moving parts to think about when planning a website build. The way websites and the Internet work is changing all the time, therefore, we need to keep up.
Content is still marketing's reigning king and that means blogging should be a top priority for B2B marketers in 2018. As you plan your content for the rest of the quarter (or next quarter), it's beneficial to take a look at recent data to get a better picture of the current state of B2B blogging. You'll notice some trends are changing, but there are several things that remain the same. For example: