Inbound Marketing Blog

Social Media Marketing Sales Marketing Statistics

9 Social Selling Stats to Motivate Your Sales Approach

By: Steve Bookbinder February 28th, 2018

Blog Feature

The impact and evolution of digital media has created a shift in the buyer’s sales journey. Digital channels now influence 92% of B2B buying decisions, while half of B2B buyers prefer to gather the information necessary to make these decisions on their own. If you’re only using phone and email to find, attract, and retain business, that means you’re missing an essential component to your strategy: social selling.

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Marketing Statistics

7 Must-See Graphs: How Companies Get Competitive Intelligence in 2018 [New Data]

By: Ellie Mirman January 17th, 2018

Blog Feature

Company digital footprints have grown exponentially in the last decade, and with them, the amount of marketing intelligence available for the taking. New data from Crayon’s 2018 State of Market Intelligence report shows success with competitive and market intelligence relies on getting complete coverage of that digital footprint. In fact, 77% of businesses said holistic competitive intelligence - intel on every aspect of a company’s marketing, products, customers, etc. - is critical to win against rival solutions.

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Search Engine Optimization Marketing Statistics

15 SEO Statistics for 2018 and What You Can Learn From Them

By: Katie Pritchard November 29th, 2017

Blog Feature

SEO is constantly changing and marketers often have trouble keeping up with the latest updates, but one thing that isn't changing is the value of your buyer persona finding you through organic search. Google updates its algorithm hundreds of times per year. It can feel overwhelming to keep up with all of these changes - and to know what to put the majority of your focus on. Luckily, we’ve pulled some of the most important stats to help you make digital marketing decisions in 2018.

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Mobile Marketing Marketing Statistics

38 Mobile Marketing Statistics to Help You Plan for 2018 [+VIDEO]

By: Ramona Sukhraj November 13th, 2017

Blog Feature

Are you reading this on a mobile device? Based on the following statistics (and the scene at any Starbucks), I'm willing to bet you are. Inbound marketers have been following the rise of mobile marketing for years, but considering how ingrained mobile devices are in our lives as both consumers and professionals today, it shouldn't really be considered a "trend." It should be a staple. 

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Content Marketing SaaS Marketing Marketing Statistics

10 Statistics to Help Improve Your SaaS Company’s Content Marketing Strategy [Infographic]

By: Carolyn Edgecomb October 12th, 2017

Blog Feature

Is your SaaS content marketing strategy not performing as well as you want it to? If so, you might be missing key elements that can help you stand out amongst your competitors. Content marketing is no longer about how many articles you’re producing, but rather the quality and relevance of that content, and surprisingly, only 32% of B2B marketers say they have a documented content marketing strategy.

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Infographics Marketing Statistics Instagram Marketing

22 Stats That Show Why Your Business Should Be On Instagram [Infographic]

By: Dan Tighe October 7th, 2017

Blog Feature

It’s no secret that Instagram is continuing to capture and retain new users every day. For those of you who are new to this platform, Instagram is a mobile application that allows users to post visually captivating pictures and videos, share funny memes,  or give people a glance into their daily lives to their followers.  For businesses and marketers, this gives us an opportunity to truly portray our brands and who we really are. Whether it’s a team photo at a company picnic, an employee hard at work, or an inspirational quote to get someone through a tough day; Instagram enables us to humanize our brands, along with building social proof.

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Social Media Marketing Marketing Statistics

49 Social Media Statistics to Shape Your Marketing Strategy

By: Dan Baum July 27th, 2017

Blog Feature

Social media is still changing the landscape of digital marketing. With better data, more detailed advertising parameters, and a growing user base, social media is one avenue that deserves some attention from your marketing budget. However, despite a vast variety of online marketing resources, social media is still the one that raises the most questions from marketers. Many businesses still aren't sure which social media strategies work best or how to measure ROI but believe social media marketing is important and are ready to spend money to improve their efforts. Take a look at these 49 statistics to gather insights on the current state of social media marketing, and keep them in mind as you create your social media plan this year!

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Video Marketing Marketing Statistics

19 Intriguing Video Marketing Stats (& Proving Why You Should Implement It)

By: Christine Austin July 12th, 2017

Blog Feature

As the world of marketing continues to evolve, agencies and businesses have been attempting to develop new ways to attract leads and promote their brands. For many, implementing a video marketing strategy has been a very profitable solution to differentiation -- and the numbers show they're right.

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