As every good marketer knows, setting measurable goals is key to tracking how successful your marketing efforts will be. You may look back at the end of the quarter, month, or even week, but do you know how you’ve reached them? In modern marketing, you need to be able to give your numbers context; spot trends and correlations.
Social media is a valuable tool for building personal relationships with your audience, but it can also be a very helpful factor in increasing your revenue, reach, and overall ROI. The only way to ensure this (or even just get started), however, is by tracking the right social media KPIs -- beyond your fan, follower, or "like" counts.
Key performance indicators (or KPIs) are specific, numerical metrics that organizations track in order to measure their progress towards a defined goal. When it comes to setting and tracking your marketing KPIs, many marketers and business owners are fully aware of the usual suspects. Sales revenue. Leads. Cost per acquisition. But there are a number of other KPIs that you should be tracking in order to execute a more successful marketing campaign.
At the beginning of a relationship with a new client, there's one question that we get asked most often. What's the ROI? What's in it for me? This question strikes fear in the hearts of many agencies, but we love it because it shows that the client means business and we know they'll love us even more when we deliver the goods! Running any kind of Marketing campaign without measuring the ROI is a huge gamble. Maybe it's working, maybe it isn't, how can you be sure? You need hard data so you know which areas to spend more money on and which to cut off. Positive ROI in Marketing is a license to print money.
Did you know that business owners are desperately reaching out and seeking solutions for synchronizing their sales and marketing teams? Even though, logically it makes sense to have both teams work together, oftentimes sales and marketing seem to ﬁnd one another at each other’s throats. Communication and collaboration are key when it comes to having
Do you know what channels are driving the most customers? Unfortunately most sales and marketing teams will say no. Unless you are tracking what sources your customers are coming from it will be hard for your marketing team to optimize those channels that are under performing. Through closed-loop reporting you will be able to
Ever been in that frustrating situation where your TV, DVD player, VCR, and cable box all had a separate remote that you had to use? Well, probably not, at least not since the late 80's when the first universal remote came around. But anyways, it must have been a real