Inbound Marketing Blog

Marketing Reporting

4 Simple Habits To Improve Your Marketing Reporting (& Results)

By: Karisa Egan June 6th, 2017

Blog Feature

As every good marketer knows, setting measurable goals is key to tracking how successful your marketing efforts will be. You may look back at the end of the quarter, month, or even week, but do you know how you’ve reached them? In modern marketing, you need to be able to give your numbers context; spot trends and correlations.

Read More

Social Media Marketing Marketing Reporting Key Performance Indicators

10 Social Media KPIs You Should Track and Monitor

By: Ramona Sukhraj March 9th, 2017

Blog Feature

Social media is a valuable tool for building personal relationships with your audience, but it can also be a very helpful factor in increasing your revenue, reach, and overall ROI. The only way to ensure this (or even just get started), however, is by tracking the right social media KPIs -- beyond your fan, follower, or "like" counts. 

Read More

Marketing Reporting Key Performance Indicators

The 10 Marketing KPIs You Should Be Tracking

By: Carolyn Edgecomb February 16th, 2017

Blog Feature

Key performance indicators (or KPIs) are specific, numerical metrics that organizations track in order to measure their progress towards a defined goal.  When it comes to setting and tracking your marketing KPIs, many marketers and business owners are fully aware of the usual suspects. Sales revenue. Leads. Cost per acquisition. But there are a number of other KPIs that you should be tracking in order to execute a more successful marketing campaign.

Read More

Marketing Reporting

How to Calculate Marketing ROI

By: Tom DiScipio September 8th, 2015

Blog Feature

At the beginning of a relationship with a new client, there's one question that we get asked most often. What's the ROI? What's in it for me? This question strikes fear in the hearts of many agencies, but we love it because it shows that the client means business and we know they'll love us even more when we deliver the goods! Running any kind of Marketing campaign without measuring the ROI is a huge gamble. Maybe it's working, maybe it isn't, how can you be sure? You need hard data so you know which areas to spend more money on and which to cut off. Positive ROI in Marketing is a license to print money.

Read More

Sales & Marketing Alignment Marketing Reporting

How Closed-Loop Reporting Can Align Sales and Marketing

By: Carolyn Edgecomb April 8th, 2013

Blog Feature

Did you know that business owners are  desperately reaching out and seeking solutions for synchronizing their sales and marketing teams? Even though, logically it makes sense to have both teams work together, oftentimes sales and marketing seem to find one another at each other’s throats. Communication and collaboration are key when it comes to having

Read More

Marketing Reporting

The 4 Steps for Closing the Loop Between Marketing and Sales

By: Carolyn Edgecomb March 2nd, 2013

Blog Feature

Do you know what channels are driving the most customers? Unfortunately most sales and marketing teams will say no. Unless you are tracking what sources your customers are coming from it will be hard for your marketing team to optimize those channels that are under performing. Through closed-loop reporting you will be able to

Read More

CRM Marketing Reporting

5 Jaw-Dropping Benefits of Syncing Website Forms, Email Marketing & CRM

By: Dan Baum July 26th, 2012

Blog Feature

Ever been in that frustrating situation where your TV, DVD player, VCR, and cable box all had a separate remote that you had to use? Well, probably not, at least not since the late 80's when the first universal remote came around. But anyways, it must have been a real

Read More
Impress in 2018 with IMPACT’s

Inbound Marketing
Strategy

Template & Example

More Info

By entering your email, you expressly consent to receive resources to help improve your inbound efforts.

Get it Now
Impress in 2018 with IMPACT’s Inbound Marketing Strategy Template & Example