Prior to last year, I'd never been to INBOUND before. I’d never been to a marketing conference before. Hell, I’d never been to any conference ever. My inexperience didn't mean I wasn't going to crush it, but it also didn't mean I didn't prepare my face off to make sure I did.
I’ll be updating the article below throughout the week, so save it (or sent it a friend if you’ll forget 😉 ). Here we are again! One of the world’s biggest sales and marketing conferences, INBOUND, is upon us, and you know what that means, right?
Being that I've made the trip three times, I’ve had enough experience at the INBOUND that I feel I have a few tips to share - for first timers or seasoned veterans. There are tons of articles on how to network at events, but INBOUND is so different, I feel like none of the articles I’ve read are applicable. You may not grab the business card of everyone you meet, but conferences like this are not about that. What I’m suggesting is that you stay open to meeting as many people as possible, take home some great pieces of information (a free Website Throwdown at the IMPACT booth is a great place to start), and, overall just have a great time. So, what are some real ways you can break the ice this year at INBOUND without feeling awkward, you ask?
In just a few short weeks, I'll be heading up the east coast on a train bound for Boston, as part of my fourth trip to HubSpot's annual INBOUND conference. In addition to enjoying a blissful week of not having to walk either of my little dog monsters (with half-hearted apologies to my husband), I will be spending four full days learning and engaging with thousands of other passionate marketers just like me. However, I've learned over the past few years is there is an art to getting the most out of INBOUND, and that starts with filling up your schedule with the right INBOUND sessions.
Woot! It’s that time of year again. It seems like just a few months ago the greatest marketing minds from around the world descended on Boston, but already, INBOUND 2017 is right around the corner.
And just like that, IMPACT Live has come and gone! Yesterday was the second and final day of IMPACT Live 2017 and it was just as memorable as the first. (When, if you recall, we announced IMPACT Live 2018 will have a free option. No big deal.)
Live from Hartford, it’s IMPACT Live! If you weren’t in the room or watching on Facebook this afternoon, the first day of IMPACT Live was certainly one worth talking about. To kick-off the SNL-themed event, attendees (marketing and sales leaders from across the country) were surprised with an original “cold-open” skit filmed on-location at our venue and starring several members of the IMPACT team. While there was a great deal of excitement to be had all day, the biggest highlight had to be the announcement of IMPACT Live 2018.
You might have great marketing, but if your leads don’t close, you’re still toast. Most of us commonly lose deals to: The status quo (not wanting to change) An alternative solution (they chose another way) A competitor (they took it in house, they went with one of your peers) But in the end, the overarching reason tends to be that the lead wasn’t a good match for you to begin with.