IMPACT Live was one of the best marketing conferences I’ve been to in a long time. While you may be thinking, “Sure, you work for IMPACT, of course, you’ll say that,” but I’ll be honest with you -- I was an IMPACT Live skeptic. Seeing the massive amount of time, energy, and money our team was pouring into this event conference for months and months, I wasn’t totally sold on this conference being worth it. However, as I sit here writing this article, I couldn’t be more grateful to have been a part of it.
Ladies and gentlemen, I think we can all agree that IMPACT Live 2018 was absolutely fantastic. With more than 500 of our closest marketing and sales friends, we all experienced two very full and memorable days of learning, meeting new people, and having a total blast while doing it. (You can check out the recaps: Day 1 and Day 2.) Heck, I even got to speak this year! Here's the thing, though. Marketing conferences -- especially the good ones -- are exhausting marathons that leave me at once elated and energized to take action, and completely and utterly ready to embrace a new life as a human contact-avoiding hermit.
In case you missed it, we redefined inbound this week at IMPACT Live. Inbound is not simply about generating traffic, leads, and sales. It’s a philosophy, a mindset, predicated on being so helpful it hurts. It’s about being obsessed with enabling the success of others. Doesn’t that sound like leadership to you? Or at least what it should be?
Some of the world's biggest brands have succeeded in large part due to their strong communities of brand evangelists. With limited resources, how can a scrappy startup build and scale a community? In this week's episode of The Inbound Success Podcast, Nikki Nixon talks about building the #FlipMyFunnel community and what it took to take it from a small event sponsored by Terminus to a 7,000+ person movement focused on improving the effectiveness of B2B marketing, sales and customer success professionals. From conferences and events, to a private Slack channel, blog contributor program, local meetups, and more, Nikki has built a variety of channels for community participation, all of which have contributed to the growth of FlipMyFunnel's passionate audience.
Anyone who knows me well (or even a little) knows I’m a very proud Texan. So, when I learned I was going to a marketing conference in the Texas hill country, I was happy I didn’t have to drive far and that I could show my co-workers around my home state. via GIPHY Now, to be honest, I wasn’t as jazzed about the conference itself.
Prior to last year, I'd never been to INBOUND before. I’d never been to a marketing conference before. Hell, I’d never been to any conference ever. My inexperience didn't mean I wasn't going to crush it, but it also didn't mean I didn't prepare my face off to make sure I did.
I’ll be updating the article below throughout the week, so save it (or sent it a friend if you’ll forget 😉 ). Here we are again! One of the world’s biggest sales and marketing conferences, INBOUND, is upon us, and you know what that means, right?
Being that I've made the trip three times, I’ve had enough experience at INBOUND that I feel I have a few tips to share - for first timers or seasoned veterans. There are tons of articles on how to network at events, but INBOUND is so different, I feel like none of the articles I’ve read are applicable. You may not grab the business card of everyone you meet, but conferences like this are not about that. What I’m suggesting is that you stay open to meeting as many people as possible, take home some great pieces of information (a free Website Throwdown at the IMPACT booth is a great place to start), and, overall just have a great time. So, what are some real ways you can break the ice this year at INBOUND without feeling awkward, you ask?