As a fellow marketer, I’m sure you can agree with me that it’s important to have the right data and information in order to do our jobs, right? In fact, having access to the right data is important for any job. However, having data simply isn’t enough; it has to be relevant to your company and the goals you’re trying to achieve. In fact, can you even set SMART goals without having good data?
In today’s modern marketing environment, we have an immense amount of data with just a few clicks. Because of this, we have more power than ever to make the extremely educated and data backed decisions. However, this can also be very overwhelming. So overwhelming, I often hear “Where the heck do I start?!” from clients or industry peers.
Ah, I remember the day well. I was a little girl and I went to my mother to ask her the same question every child my age would at some point; “Mommy, where does website traffic come from?” Alright, maybe that didn’t happen, but as inbound marketers, it is a question we all should ask -- just, perhaps, our marketing teams instead of our moms. From a business standpoint, one of the most important metrics to know about any website is where its traffic is coming from.
I’m sure you’ve heard the declaration before: Marketing today is as much about crunching numbers as it is creativity. Now, that’s all fine and dandy, but numbers don’t just fall out of thin air. Before you can analyze and act on data, you need to actually have it. You have to be equipped with all the right tools to collect and track your marketing activity, and while this may sound easy, many organizations continue to struggle with it.
If you're reading this, you've probably wondered how inbound marketing can benefit your company. Or maybe you already use inbound marketing...if so, then you go, Glen Coco! (Mean Girls reference. Always relevant.) But for those of you who continue to utilize outbound marketing techniques, perhaps you've been thinking that inbound can
Inbound methodology. KPI's. Tracking your campaign. Those are all terms buzzing around your head and the Internet, but what do they really mean. Those three terms are all about ensuring your campaign is reaching new heights. How will you know if you're succeeding, if your not tracking and monitoring your
Last month, Social Media Examiner’s founder and CEO Michael Stelzner published the 2013 edition of his annual Social Media Marketing Industry Report. Over 3,000 marketers were surveyed with the goal to understand how they are utilizing social media to help their businesses grow. Their answers were compiled into nearly
Baseball season is upon us. Hope springs eternal, even for the biggest of long shots. Expectations have been set, and come October teams will find out how their results have measured up. Similar to these baseball teams, inbound marketers will have an evaluation of their campaigns’ performance after many months of