Inbound Marketing Blog

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3 Signs Your Marketing Team is Focusing on the Wrong Data (And How to Fix It!)

By: Kaitlyn Petro March 23rd, 2018

Blog Feature

As a fellow marketer, I’m sure you can agree with me that it’s important to have the right data and information in order to do our jobs, right? In fact, having access to the right data is important for any job. However, having data simply isn’t enough; it has to be relevant to your company and the goals you’re trying to achieve. In fact, can you even set SMART goals without having good data?

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Marketing Analytics

4 Site Audits Your Marketing Team Should Be Running Every Quarter

By: Dan Tighe March 9th, 2018

Blog Feature

In today’s modern marketing environment, we have an immense amount of data with just a few clicks. Because of this, we have more power than ever to make the extremely educated and data backed decisions. However, this can also be very overwhelming. So overwhelming, I often hear “Where the heck do I start?!” from clients or industry peers.

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Search Engine Optimization Marketing Analytics Website Traffic

Where is Your Website Traffic Really Coming From? [Infographic]

By: Ramona Sukhraj April 1st, 2017

Blog Feature

Ah, I remember the day well. I was a little girl and I went to my mother to ask her the same question every child my age would at some point; “Mommy, where does website traffic come from?” Alright, maybe that didn’t happen, but as inbound marketers, it is a question we all should ask -- just, perhaps, our marketing teams instead of our moms. From a business standpoint, one of the most important metrics to know about any website is where its traffic is coming from.

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Marketing Analytics Interviews

Marketing’s 5 Biggest Data Challenges (& How You Can Fix Them)

By: Ramona Sukhraj October 11th, 2016

Blog Feature

I’m sure you’ve heard the declaration before: Marketing today is as much about crunching numbers as it is creativity. Now, that’s all fine and dandy, but numbers don’t just fall out of thin air. Before you can analyze and act on data, you need to actually have it. You have to be equipped with all the right tools to collect and track your marketing activity, and while this may sound easy, many organizations continue to struggle with it.

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Inbound Marketing Marketing Analytics

5 Inbound Marketing Best Practices to Boost ROI

By: Caitlin Shanly September 17th, 2013

Blog Feature

If you're reading this, you've probably wondered how inbound marketing can benefit your company. Or maybe you already use inbound marketing...if so, then you go, Glen Coco! (Mean Girls reference. Always relevant.) But for those of you who continue to utilize outbound marketing techniques, perhaps you've been thinking that inbound can

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Inbound Marketing Marketing Analytics

The Most Important KPIs for Every Stage of the Inbound Methodology

By: Carolyn Edgecomb September 12th, 2013

Blog Feature

Inbound methodology. KPI's. Tracking your campaign. Those are all terms buzzing around your head and the Internet, but what do they really mean. Those three terms are all about ensuring your campaign is reaching new heights. How will you know if you're succeeding, if your not tracking and monitoring your

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Social Media Marketing Marketing Analytics

Numbers Never Lie: What Do They Say About Social Media?

By: Brett Casella June 18th, 2013

Blog Feature

Last month, Social Media Examiner’s founder and CEO Michael Stelzner published the 2013 edition of his annual Social Media Marketing Industry Report. Over 3,000 marketers were surveyed with the goal to understand how they are utilizing social media to help their businesses grow. Their answers were compiled into nearly

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Inbound Marketing Marketing Analytics

Taking a Swing at 4 Common Inbound Marketing Metrics

By: Dave Sotolotto April 4th, 2013

Blog Feature

Baseball season is upon us.  Hope springs eternal, even for the biggest of long shots.  Expectations have been set, and come October teams will find out how their results have measured up. Similar to these baseball teams, inbound marketers will have an evaluation of their campaigns’ performance after many months of

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