When I was growing up, I always wanted a twin. From Mary-Kate and Ashley to The Parent Trap, mainstream portrayals of twins always made it seem like a good time. I suppose much of the appeal for me came from the outrageous idea of there being someone else in the world who looked and acted exactly like you, but obviously that’s not always the case. Every once in awhile, there are sets of twins who are complete opposites. In many ways, Growth Hacking and Traditional Marketing are a lot like these twins.
Pillar pages are web pages that cover a broad topic in great detail.
Before you can earn a fan, let alone a sale, people need to know you exist. If you're not seeing success building awareness, this week on The IMPACT Show Bob and Nick shared their 7 tips for breaking through and getting people to know you exist. They also talked about IMPACT Live (and 5 other can't-miss conferences and events), what marketers can learn from sketch comedy show, SNL, and HubSpot's acquisition of Kemvi. Just in case you missed us live (or if you want to relive the magic), you’ll find the episode’s show notes below as well as the recording.
Four score and 4,000 words ago, we began our in-depth series on the necessary elements that should be considered as part of any business’ digital or inbound marketing budget. Ok, maybe it wasn’t that long ago, but before we wrap up, here’s a quick refresher course of how far we’ve come:
In Part 1 of our series, we explored the tactical philosophy of how to approach building a marketing budget for a small to medium-sized business and what to include in that budget. We learned that a top-down-top approach helps us to build a marketing budget in a more strategic way, which is in contrast to the traditional “allocate 3% of total revenue for status quo, and 5% to grow.”
Users are one of the fundamental aspects that help keep your website/app alive and it’s your job to make sure that they are pleased with it enough to want to continue using it. Yet, so many of us have no intention of compiling targeted user feedback, especially when we decide to roll out large updates, or even full redesigns. This means you’re completely missing the opportunity for your users to tell you what’s understandable and what’s wrong with your project, and instead, you may end up guessing.
I’m an HGTV geek. Anytime there’s a home renovation show on… I’m glued. For me, it’s about seeing the dramatic change from the dated, sometimes dilapidated and low- value house to the modern, efficient, and high-value home. One of the most fascinating elements of these shows is the return on investment (ROI) they see from each renovation (albeit a little inflated for TV), but the question that’s consistently in my mind is “how did they do it?” What tools, services, and or outside help did they need to achieve that result and at what cost? Having worked in the contracting space for a number of years I’m able to draw some comparisons to life in the marketing and sales world.
Learning a new industry is like learning a new culture. There are likely to be words, habits, and practices that you don’t understand and don’t come naturally to you, but that doesn’t mean they never will. New words and habits take time to fully engrain into your psyche, but in this article, I hope to help speed up the process -- at least when it comes to inbound marketing.