Inbound Marketing Blog

Infographics Marketing 101

Growth Hacking vs Traditional Marketing: The 4 Big Differences [Infographic]

By: Ramona Sukhraj November 18th, 2017

Blog Feature

When I was growing up, I always wanted a twin. From Mary-Kate and Ashley to The Parent Trap, mainstream portrayals of twins always made it seem like a good time. I suppose much of the appeal for me came from the outrageous idea of there being someone else in the world who looked and acted exactly like you, but obviously that’s not always the case. Every once in awhile, there are sets of twins who are complete opposites. In many ways, Growth Hacking and Traditional Marketing are a lot like these twins.

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The IMPACT Show Podcasts & Shows Marketing 101

"Getting People to Know You Exist:" The IMPACT Show Ep.12 [Show Notes]

By: Ramona Sukhraj July 28th, 2017

Blog Feature

Before you can earn a fan, let alone a sale, people need to know you exist.  If you're not seeing success building awareness, this week on The IMPACT Show Bob and Nick shared their 7 tips for breaking through and getting people to know you exist. They also talked about IMPACT Live (and 5 other can't-miss conferences and events), what marketers can learn from sketch comedy show, SNL, and HubSpot's acquisition of Kemvi.  Just in case you missed us live (or if you want to relive the magic), you’ll find the episode’s show notes below as well as the recording.

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Marketing Strategy Marketing 101

What to Include In Your Marketing Budget [Part 3]

By: Tom DiScipio February 27th, 2017

Blog Feature

Four score and 4,000 words ago, we began our in-depth series on the necessary elements that should be considered as part of any business’ digital or inbound marketing budget. Ok, maybe it wasn’t that long ago, but before we wrap up, here’s a quick refresher course of how far we’ve come:

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Marketing Strategy Leadership Marketing 101

What to Include In Your Marketing Budget [Part 2]: Talent

By: Tom DiScipio January 26th, 2017

Blog Feature

In Part 1 of our series, we explored the tactical philosophy of how to approach building a marketing budget for a small to medium-sized business and what to include in that budget. We learned that a top-down-top approach helps us to build a marketing budget in a more strategic way, which is in contrast to the traditional “allocate 3% of total revenue for status quo, and 5% to grow.”

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Website Design User Experience Design Marketing 101

What's The Difference Between UsabilityHub & UserTesting?

By: Christine Austin December 21st, 2016

Blog Feature

Users are one of the fundamental aspects that help keep your website/app alive and it’s your job to make sure that they are pleased with it enough to want to continue using it. Yet, so many of us have no intention of compiling targeted user feedback, especially when we decide to roll out large updates, or even full redesigns. This means you’re completely missing the opportunity for your users to tell you what’s understandable and what’s wrong with your project, and instead, you may end up guessing.

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Marketing Strategy Marketing 101

What to Include In Your Marketing Budget [Part 1]

By: Tom DiScipio December 16th, 2016

Blog Feature

I’m an HGTV geek. Anytime there’s a home renovation show on… I’m glued. For me, it’s about seeing the dramatic change from the dated, sometimes dilapidated and low- value house to the modern, efficient, and high-value home. One of the most fascinating elements of these shows is the return on investment (ROI) they see from each renovation (albeit a little inflated for TV), but the question that’s consistently in my mind is “how did they do it?” What tools, services, and or outside help did they need to achieve that result and at what cost? Having worked in the contracting space for a number of years I’m able to draw some comparisons to life in the marketing and sales world.

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Inbound Marketing Just for Fun Marketing 101

14 Complex Digital Marketing Terms Explained in 4 Bullet Points or Less

By: Ramona Sukhraj November 22nd, 2016

Blog Feature

Learning a new industry is like learning a new culture. There are likely to be words, habits, and practices that you don’t understand and don’t come naturally to you, but that doesn’t mean they never will. New words and habits take time to fully engrain into your psyche, but in this article, I hope to help speed up the process -- at least when it comes to inbound marketing.

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Inbound Marketing Marketing 101

25 Great Inbound Marketing Blogs You Should Be Reading

By: Dan Tighe October 13th, 2016

Blog Feature

 There's the inbound marketing blogs that you read, and then there's the ones that impact your business and change the way you think. These business-changing gems have made our list of 25 great inbound marketing blogs. In our opinion, these blogs are well, for lack of a better word, addictive.

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