Local SEO is a search engine optimization tactic that lets you reach customers based on location. When implemented correctly, it can help companies with a small footprint outrank larger competitors, but in the mobile world of 2018, it's not something just local businesses should be concerned about.
I want to start off by saying I adore Pinterest (both as a marketer and a user). Since its launch in 2010, I have wasted away (okay maybe not wasted away) many of my evenings and weekends pinning away. Whether it was new recipes, future home inspiration, interior decorating, make-up tutorials, or planning out every detail of my DIY wedding. Honestly, I’m not sure what I did without it before.
A few weeks ago Search Engine Land broke news that Google released an algorithm update they’ve dubbed “Hawk” (which is fitting considering how it swooped in and caught many off guard). The update is specifically geared toward local search and shouldn’t have a major effect on non-local organic search efforts -- but for small businesses, this could cause quite a game changer.
Landing pages are one of the key points in any digital marketing strategy. You need them for everything - they generate conversions, get more contacts into your database, and help you understand what content your audience is willing to trade their personal information for. They’re a big deal. But what if your business is geographically locked? What if you only specialize in certain locales?
SEO - who can really keep up?
Wondering where to get lunch? A quick Google search for “lunch” near me will give you a bunch of different options, each one a tasty treat. When you find a specific restaurant you like, however, you’ll get another list - and this time you’ll probably see stars in the results.
An inevitable part of inbound marketing is search engine optimization, which poses a big challenge for local businesses. With a global audience online, how can you make sure that hyper-local audiences can and are finding your business? Optimizing your business website for local keywords and targeting local visitors can be great ways of expanding your local business. Inbound marketing is the platform that does the work for you. Here are some ways that will explain how inbound marketing can be used to improve local SEO.