Inbound Marketing Blog

Linkedin Marketing

Linkedin Marketing Social Media Marketing Branding

Not Your Father's LinkedIn: 3 Ways LinkedIn is Now a Major Personal Branding Platform

By: Chuck Hester on August 2nd, 2018

Blog Feature

One of the biggest myths about LinkedIn is that its members are only stiff-shirted job seekers, recruiters, and companies looking for talent. While all three of these categories are represented in the 500 million plus who use LinkedIn, it is not primarily why executives and the businesses they represent use the platform. In fact, many are turning to LinkedIn as a branding tool - both for their personal and professional brands.

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Search Engine Optimization Linkedin Marketing

Duplicate Content and SEO: 7 Things You Absolutely Need to Know

By: Ali Parmelee on December 12th, 2017

Blog Feature

If reposting content to other websites like Medium or LinkedIn Pulse is part of your strategy, you've probably been wondering if it will have a negative impact on your SEO and what you can do about it. To make the most of the research, editing and hard work that goes into writing your articles, you need to know how to re-use your content for the best all-around results. Here's what you need to know about duplicate content and SEO.

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Linkedin Marketing

5 Ways Marketing Leaders Can Use LinkedIn’s New Mentor Matching

By: Brie Rangel on August 10th, 2017

Blog Feature

LinkedIn is in the midst of rolling out a Tinder-like feature specific to mentor-mentee matching -- but don’t get the wrong idea. This has inbound written all over it, and there’s a lot that marketing and sales leaders like you can do to take advantage of this new feature. Curious to find out how? Read on to find out how the mentoring feature works and how you can use it to your advantage.

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Video Marketing Linkedin Marketing

Getting Started with Video on LinkedIn. Here’s What You Need to Know.

By: Carolyn Edgecomb on August 3rd, 2017

Blog Feature

Whether you’re trying to attract job applicants or looking for potential customers, LinkedIn is a becoming an even better social platform for companies each day.

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Linkedin Marketing Lead Nurturing

How to Use LinkedIn Sponsored InMail Ads to Get More Leads

By: Justine Timoteo on March 14th, 2017

Blog Feature

In late 2016, LinkedIn announced that Sponsored InMail is now available to all advertisers. This ad format allows you to send personalized messages to a targeted audience within LinkedIn’s platform. So, B2B marketers, perk up -- this one’s for you. While traditional email marketing is still one of the most effective inbound strategies, it has become a saturated market where your message can get quickly lost in user inboxes.

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Linkedin Marketing Community Management Lead Generation

How to Use LinkedIn Groups for Lead Generation

By: Iris Hearn on February 1st, 2017

Blog Feature

Every modern marketer knows the importance of having a social media presence for your brand and or B2B companies, LinkedIn may be the most effective platform for lead generation. Beyond sharing updates on your company page, there are also thousands of LinkedIn groups on a variety of topics where professionals go to gain industry insight and interact. These groups present a great opportunity for businesses to put themselves right in front of potential leads and engage with them directly. Unfortunately, far too many marketers neglect LinkedIn groups in their marketing strategy.

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Content Marketing Medium Publishing Linkedin Marketing

Do’s & Don’ts of Re-publishing Content on Medium or LinkedIn

By: Carolyn Edgecomb on January 31st, 2017

Blog Feature

A lot of work goes into creating quality, educational content that earns your organization a high rank and drives traffic. So, why would you want to re-publish your articles on other platforms such as LinkedIn and Medium? While there are pros and cons to doing almost anything, sometimes, you need to take some risks to meet your objectives.

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Linkedin Marketing Examples

20 Examples of Powerful LinkedIn Company Pages

By: Carolyn Edgecomb on July 25th, 2016

Blog Feature

While LinkedIn may be seen as a place for recent graduates and job seekers to identify potential job opportunities, it’s also a place for brands and businesses to actively engage. With over 433 million users (and growing!), having an active and optimized Company Page is essential. You won’t want to create your Company Page and then just forget about it.

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