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Inbound Marketing Blog

The IMPACT Blog

The latest in inbound marketing, sales, design, & conversion rate optimization.

Blog Feature

Link Building

Putting an End to Generic Links

By: Carolyn Edgecomb
August 28th, 2013

Who doesn't love generic brands? Often times it can be a love - hate relationship. You love the quality and message of a big brand, but on the other hand you find the price of the generic brand more appealing. The same theory applies when your considering the use of generic

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Blog Feature

Content Marketing | Link Building

How to Generate Inbound Links with Remarkable Content

By: Carolyn Edgecomb
April 26th, 2013

Link building is no longer about submitting your site to local directories. There is a new method to building inbound links. Due to the sophistication of search engine algorithms, you no longer need to please search engine crawlers.  It is all about being a source of quality content. While many companies often

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Blog Feature

Link Building

15 White Hat Link Building Tips for Building Strong SEO

By: John Bonini
January 19th, 2013

The following is an excerpt from IMPACT's popular ebook, "How an Inbound Marketing Agency Does SEO." For more expert tips on building a strong SEO campaign that's in line with Google's algorithm,

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Blog Feature

Content Marketing | Link Building

Are Internal Links in your Blog Posts Still Important?

By: Dan Baum
January 11th, 2013

Internal links are one of those tasks as a marketer that you perform seemingly without asking or wondering why. It's just something you do, right? We've all heard that it's great for SEO purposes, and that it helps readers navigate your website more effectively, but just how important is internal

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Blog Feature

On-Page SEO | Link Building

15 White Hat Link Building Tips to Rank Higher in Google

By: John Bonini
August 22nd, 2012

The following is an excerpt from IMPACT's popular Ebook, "How an Inbound Marketing Agency Does SEO." For more expert tips on white hat link building, check out the full Ebook.  With all this

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Blog Feature

On-Page SEO | keyword-analysis | Link Building

Rank High in Google with a Powerful SEO Strategy

By: John Bonini
August 2nd, 2012

The following is an excerpt from our Ebook, "How an Inbound Marketing Agency Does SEO," which thoroughly details the steps necessary to rank high in Google as well as other search engines. For more expert tips, be sure to read the

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Blog Feature

On-Page SEO | keyword-analysis | Link Building | Infographics

5 Incredible Search Engine Optimization Tips (Infographic)

By: Bobby Kane
August 1st, 2012

Consider this; 75% of internet users never scroll past the first page of search results. Whoa. So how is your business performing in the search engines regarding terms relating to your industry? With more people than ever going to the search engines

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Blog Feature

On-Page SEO | keyword-analysis | Link Building

How Do I Drive More Relevant Traffic to My Website?

By: Bob Ruffolo
June 8th, 2012

So you have a website. You paid someone to design it and put it together, you have some contact information on there, and you added some other media to help further engage visitors. But for whatever reason, whenever you look at your visitor count, you’re

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