Inbound Marketing Blog

Leadership

Leadership Women in Marketing

Being Nice at Work (& as a Leader) Doesn't Hold You Back

By: Brie Rangel on October 15th, 2018

Blog Feature

On a hot, Houston summer day this past June, Daniel (my husband) came home from work like any other day. However, rather than greeting me in my office -- which sits right off our front door -- he found me at the kitchen table with a glass of red wine. “What are you doing in here?” Daniel asked. As soon as I opened my mouth to answer him, I burst into tears. I started to tell him about my day -- unfortunately, I couldn't answer him in any sort of coherent way, through my sobs. "Take a break, slow down," he said. "Start from the beginning."  So, I did.

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Leadership Infographics

6 Ways Leaders Can Truly Inspire Their Team (& 4 Ways They Won't!) [Infographic]

By: Carolyn Edgecomb on September 15th, 2018

Blog Feature

How would you describe a good leader? Keep in mind, being a leader doesn’t always mean that person is a manager. Some traits that immediately come to mind might be: trustworthy (and trusting), self-aware, good listener, and centeredness. While all of those seem positive, there are also some negative traits that can come to mind. In fact, there is a stigma that leaders need to be forceful -- but that’s not true. In today’s workplace, in order for leaders and their teams to be successful, there’s no room for negative traits and energy in the workplace.

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HubSpot Leadership INBOUND Event

Reflections on #INBOUND18 from IMPACT's Resident HubSpot Nerd

By: Carina Duffy on September 12th, 2018

Blog Feature

INBOUND 2018 has come and gone, and I'm honestly still processing all that went on during the content-packed week. As you've likely already heard, HubSpot had a major outage right in the middle of the event that took over 24-hours to fully resolve. But at the same time, they announced a slew of product updates to all three of their Hubs (marketing, sales, and service) that I can't wait to tell you more about in the coming weeks.

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Creator's Block Podcasts & Shows Career

"Owning and Sharing Your Failures" [Creator's Block Ep. 85]

By: Justine Timoteo on September 11th, 2018

Blog Feature

As some of you may already know, I'm a struggling perfectionist when it comes to work. I always want to do tasks perfectly, the first time, every time -- but, as we all know, that's not realistic. Failing, whether at work or in my personal life, used to be something that crippled me.  Over time, though, I learned to appreciate my failures -- every single one of them. Whether I messed up with a small task or failed on a larger scale, I gained more insight and direction from those mistakes than I ever will reading a book or attending a webinar. So, why are we so afraid to admit our failures?

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Leadership Productivity

How to Motivate Your Creative Team with An Inbound Mindset

By: Alex Winter on September 6th, 2018

Blog Feature

Marketing aside, inbound is a mindset that we in the industry must actively apply on a regular basis. Rather than simply implementing a set of tactics, we must focus on building trust and forging strong relationships with everything we do. We must draw people towards us by being interesting and honest, not by interrupting them. You know, “Make love, not spam.” So many people feel unsatisfied after making a purchase, but why?

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Marketing Books Leadership

15 Books I'd Recommend to Any Aspiring Inbound Leader [+VIDEO]

By: Chris Duprey on September 6th, 2018

Blog Feature

I am an evangelist for personal development. Not striving for perfection or to be the best, but, simply, getting better every day. This way, you are never satisfied with knowing “enough.” You never feel like you’re done. You keep working at it, making you relevant, all the time. Personally, I try to do this is through reading.

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Creator's Block Podcasts & Shows Content Marketing

"It’s OK to Not Know Your Passion" (Creator's Block Ep. 77)

By: Justine Timoteo on July 17th, 2018

Blog Feature

The past couple months have been very exciting for me at IMPACT as I transitioned to a new role of Account Supervisor. In addition to being the point person for a select few clients, I now manage a team of six Account Executives.  Without even realizing it, this new role and added responsibility has been something I've been working towards for a while now, all stemming to what I consider my passion in my career: helping people.  Though "helping people" is a super generic passion to claim, it's something that encompasses so many aspects of my life. But determining that passion, honestly, has not come easy... and that's OK. 

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Creator's Block Podcasts & Shows Content Marketing

"Liz's 5 Favorite Episodes" (Creator's Block Podcast)

By: Liz Murphy on July 3rd, 2018

Blog Feature

Well, last week was my very last episode as host of the Creator's Block podcast, which I founded with Jessie-Lee two years ago.  While I'm excited to begin my newest podcasting adventure with IMPACT -- the Content Lab podcast -- I do want to pause and reflect today on a few of my favorite episodes from the past year, before I say goodbye for good. And if you missed my last episode, where I pass the co-host torch to the immensely talented Justine, check it out below...  From morning routines to getting raw over a Brené Brown book, to carefrontations and mindfulness, it's been a good run. I'm really going to miss squawking in your ear once a week about my feelings. If you won't, just lie to me, tell me I'm pretty, and that you'll miss me, too. Creator's Block returns on July 17 with Justine Timoteo and Marcella Jalbert. Enjoy!

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