Inbound Marketing Blog

One of the cornerstones of inbound marketing is tracking not only how many people come to your site, but also what they do when they get there. However, even with all this user data and analytics, we can’t properly segment, nurture, and engage this website traffic without a great top-of-the-funnel (TOFU) offer to tell us who this person is. Creating desirable top-of-the-funnel offers is an art that embraces the oxymoron of generic but targeted mass marketing.

Looking for a way to generate leads, establish thought leadership and get massive return on investment from your marketing? Look no further than podcasting. In this week's episode of The Inbound Success Podcast, I'm interviewing George B Thomas of The Sales Lion and The HubCast Podcast about how he created and grew The HubCast, and what it has meant for him personally and professionally.

As digital marketers, we’re almost always looking for ways to generate more leads. Put a call-to-action here. Change the headline text to this color. We try so many different things, yet a lot of times, the solution lies in one of the foundation elements of inbound marketing -- the landing page. A well-crafted landing page is the single-most important tool in turning a visitor into a lead, so read on to make sure you’re still doing it right.

It's been a whirlwind week! Fresh off of the success of IMPACT Live on Tuesday and Wednesday, Bob and Nick took to the airwaves to recap all of the highlights from the event (and how you can get in on next year's event already), Twitter's new subscription-based ad program, the retirement of Adobe Flash, and our big topic of the week, how to generate leads online on a budget.   Just in case you missed us live (or if you want to relive the magic), you’ll find the episode’s show notes below as well as the recording.

Have you struggled to get visitors to your site to do what you want? Maybe you want them to sign up for your newsletter, or get a demo of your product, but they never make it to that page? It may be time to revisit your calls-to-action. These 15 call-to-action examples will show you how to really generate leads. Call-to-Action Examples Netflix WordStream  Hotjar  HubSpot Sales  Campaign Monitor Kissmetrics Spotify Trello Lyft Join.Me

As a frequent visitor to conversionxl.com, I came across one of the most powerful statements on conversion rate optimization I’ve ever heard; So powerful, I felt the need to begin this blog with it. “It wouldn’t matter if your landing page elements are optimized perfectly, and the page is receiving steady traffic. If the visitor has no interest in the offer, or if you’re not targeting them at their current place in the funnel – they won’t convert no matter how persuasive the page is.”  Fahad Muhammad, CXL Taking this into account, I wanted to put together all of the elements, thoughts, and research I’ve come across that will set more people up for successful conversions on their landing pages.

One of the biggest concerns for modern businesses is generating blog subscribers. Having a big email list of blog subscribers has many benefits: You build a deeper relationship with subscribers You can send more traffic to new blog posts Subscribers are more likely to purchase an offer than average website viewers In this article, we outline everything you need to know about generating blog subscribers, from proven technques and actionable tips to a detailed strategy to 10x your email list growth.

When I was in second grade, I started a secret club. My founding members and I made little ID cards, had meetings during recess, and even wrote up a quiz to help determine who could join. We were exclusive and every girl in my class wanted in -- for about a week, but hey, that was a pretty good run in elementary school. When something is exclusive, not everyone can have it, and by nature, people want what they can’t have. For marketers, this is a powerful psychological phenomenon, but sadly, very few businesses are using it to their advantage, and those who are, are often far from successful.