Inbound Marketing Blog

The IMPACT Blog

The latest in inbound marketing, sales, design, & conversion rate optimization.

Blog Feature

Lead Generation

Best Freemiums: 11 Phenomenal Freemium Products Actually Worth Paying For

By: Ramona Sukhraj
June 22nd, 2017

If I know anything in life to be true, it’s this: people will do anything for a free t-shirt. Whether you’re at a basketball game, on a college campus, or at a local bar, people will stop just short of signing their lives away to get their hands on that oversized cotton trophy. But freebies aren’t just fun for the consumer; they’re also marketing gold for the brand. Every piece of swag you give out is another chance that the recipient will remember your brand and mention it to their friends every time they throw on that shirt or pull out that pen. In the same tradition, freemium models have been a brilliant way for SaaS and tech companies to build awareness and grow their user numbers dramatically, especially in recent years.

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Blog Feature

Lead Generation | Strategy

11 Facebook Ad Mistakes Every Marketer Makes (And How to Avoid Them)

By: Justine Timoteo
June 15th, 2017

Facebook advertising is one of the most popular advertising platforms available today with 92% of social marketers using it, but are all of those people using the platform correctly? Not even close. Like all aspects of digital marketing, the target for successful Facebook advertising is ever moving. No marketer is immune to making mistakes, let alone in an area so new and dynamic. With this in mind, let’s take a look at the top 11 Facebook ad mistakes you could be making and how you can avoid doing so in the future.

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Blog Feature

Lead Generation

6 CTA Best Practices to Push All the Right Buttons for Your Audience

By: Ramona Sukhraj
June 9th, 2017

Lead generation can be far from a fairy tale sometimes.  Occasionally, people find us, convert, become a customer, and we all live happily-ever-after. But at others, we meet frogs who view a few pages, then leave without telling us who they are or giving us any way of contacting them again.  (I mean, come on. Even Cinderella left a glass slipper behind.)

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Blog Feature

Lead Generation

My Sure-fire Secret Formula to High-Converting Landing Pages

By: Dan Tighe
May 10th, 2017

As a frequent visitor to conversionxl.com, I came across one of the most powerful statements on conversion rate optimization I’ve ever heard; So powerful, I felt the need to begin this blog with it. “It wouldn’t matter if your landing page elements are optimized perfectly, and the page is receiving steady traffic. If the visitor has no interest in the offer, or if you’re not targeting them at their current place in the funnel – they won’t convert no matter how persuasive the page is.”  Fahad Muhammad, CXL Taking this into account, I wanted to put together all of the elements, thoughts, and research I’ve come across that will set more people up for successful conversions on their landing pages.

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Blog Feature

Lead Generation

How to Use Emotional Triggers in Your Copy to Get More Sales [Infographic]

By: Ramona Sukhraj
May 6th, 2017

I have a confession to make: I have a problem with Retail Therapy. Sometimes, I get happy or sad (or even just bored) and want to buy something. Clothes, food, anything. I know, it’s terrible, but I take solace in the fact that I'm not alone. People are emotional creatures. When it comes to shopping, our emotions and mental states can change drastically as we go from Awareness to Consideration and ultimately, Decision Making. As any great inbound marketer, it’s our job to know and understand these emotional states and align our strategies to give consumers what they need during them to feel comfortable making a purchase.

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Blog Feature

Lead Generation

15 Conversion Rate Optimization Lessons Learned From CXL Live 2017

By: Tom DiScipio
April 28th, 2017

3 weeks ago, myself and a few other IMPACTers attended CXL Live 2017, a 3-Day Growth & Conversion Conference, put on by Peep Laja, one of the world’s most recognized conversion optimizers, and his team at ConversionXL. As inbound marketing and sales folks, we found ourselves in a new, strange, and mysterious world. Instead of being surrounded mainly by Directors of Marketing / Sales, Marketing Coordinators, or Social Media Managers, we were amongst statisticians, quants, CROs (conversion rate optimizers), data analysts, growth hackers, experimenters, and people with the term “scientist” in their job titles. WTF... BUT, this is precisely why we chose to attend.

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Blog Feature

Lead Generation | Getting Found

7 Cheap Ways to Upgrade Your Website

By: Kyle Bento
April 27th, 2017

See the man in the photo above? He’s what we millennials would call “ballin’ on a budget.” I don’t know about you, but I want to be ballin’. Unfortunately, we all have budgets, especially when it comes to spending money on our websites. So, in order to make our big budget visions happen, we have to make the most with what we have.   Let’s talk about how to make that happen with 7 cheap but effective ways to upgrade your website and marketing.

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Blog Feature

Lead Generation

How to Generate Blog Subscribers (Faster Than Ever)

By: Bob Ruffolo
April 26th, 2017

One of the biggest concerns for modern businesses is generating blog subscribers. Having a big email list of blog subscribers has many benefits: You build a deeper relationship with subscribers You can send more traffic to new blog posts Subscribers are more likely to purchase an offer than average website viewers In this article, we outline everything you need to know about generating blog subscribers, from proven technques and actionable tips to a detailed strategy to 10x your email list growth.

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