Inbound Marketing Blog

Lead Generation

Lead Generation Examples Conversion Rate Optimization

11 Best Optimized Lead Generation Website Examples in 2018

By: Justine Timoteo on April 10th, 2018

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When people come to your website, oftentimes the first page they land on and see is your homepage. With 63% of marketers saying generating leads is one of their top challenges, you most definitely want to capitalize on this, one of the highest viewed pages of your site. Trying to determine what to include on the page can be overwhelming though. What should it say? What kind of features should it include?

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Lead Generation Customer Service Infographics

How Much is Bad Customer Service Costing You? [Infographic]

By: Ramona Sukhraj on March 11th, 2018

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Even in a digital world, customer service is a business make or break -- probably even more so.

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Marketing Strategy Lead Generation

Eye Tracking Software: How Science Helps You See Through Customer’s Eyes [Infographic]

By: Philip Mahler on February 24th, 2018

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50 years ago you didn’t have to catch the consumer’s eye. It was enough to have a superior product. 50 years ago marketing boiled down to not much more than supply and demand or people buying the brands that their parents bought. But 50 years ago, networks were also just switching over to color TV and the internet was an underground government project. I think it’s safe to say times have changed!

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Lead Generation

CRO: The Proven Process That Helps Turn Browsers into Buyers [Infographic]

By: David Hoos on January 14th, 2018

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If you could double the percentage of people who take action on your website, how much of a difference would that make to your bottom line? The truth is, the average conversion rate for most eCommerce and lead generating websites sits between 2-3%. Yep. That means about 98% of your visitors are leaving without converting.

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Lead Generation

9 Awesome Lead Generation Ideas for Service-Based Businesses

By: Ali Parmelee on January 9th, 2018

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Sometimes in marketing it can be easy to miss the forest for the trees. Marketers spend so much time looking at impressions, likes, click-through rates and other metrics that the campaign’s ultimate goal can become obscured. For service-based businesses, that means generating new sales leads. All the website traffic and ad impressions in the world don’t make for good marketing if they can’t deliver new leads. If you’re a marketer for a service-based business interested in some creative lead-generation ideas, we’ve put together a list of some of our favorites below.

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Lead Generation Copywriting

Does Curiosity Actually Help or Hurt Your Conversion Rates?

By: Ramona Sukhraj on December 14th, 2017

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So, I'm a huge movie buff. When I was in high school, I dreamt about one day marketing in Hollywood (or Bollywood) -- working with celebrities, organizing press junkets and premieres, crafting clever taglines, creating trailers, and of course, teasers. The success of a movie teaser in generating buzz relies heavily on the theory that people respond to curiosity. Journalists have recognized this for decades and recently, content marketers across various industries have argued the same, but how much of an impact does it really have?   In inbound marketing, does curiosity kill the cat -- or increase conversion rates?

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Lead Generation

Creating a Landing Page That Works is as Easy as ABC [Infographic]

By: Ramona Sukhraj on December 9th, 2017

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The landing page is the lifeline behind any inbound marketing campaign.  It's where you ultimately want to drive your traffic; where you highlight your true value; where you really go in for sale or conversion. So much is riding on this one little (often even hidden) page, you need to give it the time and attention it deserves.

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Inbound Success Podcasts & Shows Lead Generation

"Using Online Quizzes to Boost Lead Gen ft. Jeremy Ellens" (Inbound Success Ep. 15)

By: Kathleen Booth on December 4th, 2017

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Looking for a simple way to quickly generate a large volume of leads for your business? Online quizzes have proven effective across a variety of industries and might just be the answer you are searching for. Jeremy Ellens had so much success using online quizzes to generate leads that he created a business around it. Learn how he grew LeadQuizzes from zero to more than $1 million in revenue in under six months - and how he's helping other businesses do the same thing using his online quiz building tool.

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