Inbound Marketing Blog

The IMPACT Blog

The latest in inbound marketing, sales, design, & conversion rate optimization.

Blog Feature

Lead Generation

How to Generate Blog Subscribers (Faster Than Ever)

By: Bob Ruffolo
April 26th, 2017

One of the biggest concerns for modern businesses is generating blog subscribers. Having a big email list of blog subscribers has many benefits: You build a deeper relationship with subscribers You can send more traffic to new blog posts Subscribers are more likely to purchase an offer than average website viewers In this article, we outline everything you need to know about generating blog subscribers, from proven technques and actionable tips to a detailed strategy to 10x your email list growth.

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Blog Feature

Lead Generation

How to Use Exclusivity to Convert More Leads With Your Marketing

By: Ramona Sukhraj
April 18th, 2017

When I was in second grade, I started a secret club. My founding members and I made little ID cards, had meetings during recess, and even wrote up a multiple choice quiz to help determine who could join. We were exclusive and every girl in my class wanted in -- for about a week, but hey, that was a pretty good run in elementary school. When something is exclusive, not everyone can have it, and by nature, people want what they can’t have. For Marketers, this is a powerful psychological phenomenon, but sadly, very few businesses are using it to their advantage, and those who are, are often far from successful.

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Blog Feature

Lead Generation

What is Lead Nurturing? (& How to Do it Right)

By: Bob Ruffolo
April 10th, 2017

Lead nurturing is like trying to date the perfect catch.  He or she isn't going to commit to based just on a first impression alone. They're in demand. They want to weight their options and they'll need more convincing before going with you. So, why do so many businesses go in for the final sale right off the bat?

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Blog Feature

Lead Generation | Getting Found

9 Google AdWords Mistakes Everyone Makes (& How to Rectify Them)

By: Karisa Egan
April 7th, 2017

No matter how long you’ve been using Google AdWords you’ve probably made mistakes in the past or may be making some right now without even realizing it. Some mistakes may be small and when corrected may only help make your life easier, but then there are those crucial mistakes that could be costing you your whole PPC budget. To help your current or future Google AdWords campaign, we’ve not only laid out the 9 most common AdWords mistakes, and give you advice on how to fix them.  

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Blog Feature

Lead Generation

CRO: The Proven Process That Helps Turn Browsers into Buyers [Infographic]

By: David Hoos
March 18th, 2017

If you could double the percentage of people who take action on your website, how much of a difference would that make to your bottom line? The truth is, the average conversion rate for most eCommerce and lead generating websites sits between 2-3%. Yep. That means about 98% of your visitors are leaving without converting.

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Blog Feature

Lead Generation

5 Ways to Convert Loyal Freemium & Trial Users Into Happy Paying Customers

By: Ramona Sukhraj
March 15th, 2017

Everyone loves free samples. Ice cream. Chocolate. Wine. Cheese. Whatever it is your company is giving away, chances are people will flock to wherever you are to eat it all up (literally AND figuratively.) It’s easy to get someone to want your sample (or in the case of SaaS companies, your freemium plan or free trial) when there’s no risk or loss, but getting someone to commit with a monthly price tag is a whole new ball game.

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Blog Feature

Lead Generation

3 Unexpected Reasons Users Won’t Buy Your SaaS (& How to Change Their Minds)

By: Ramona Sukhraj
March 3rd, 2017

People are mysterious creatures. Trying to figure out why we do or don’t do things is like trying to find a needle in a haystack (but that certainly won’t stop us marketers from trying.) When it comes to thinking of reasons not to make a purchase, most people are quick to assume that it must be price or necessity related, but in the SaaS world, there are far more variables and nuances that can come into play.

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Blog Feature

Lead Generation

The 3 Biggest Benefits of Offering a Free Trial of Your SaaS

By: Ramona Sukhraj
February 28th, 2017

SaaS. No, that isn’t a typo or a quality possessed by your friend’s younger sister, but a powerful player in the global tech market.  The SaaS (or software as a service) business model is one of the most profitable, and popular, in use today. In fact, it is expected to be a $133 Billion industry by 2020, and with good reason. Rather than selling it for a large, one-time fee, SaaS companies sell their product at a lower, recurring rate as long as someone uses it. This model offers more flexibility and upfront affordability to users, while in the long-run, delivering more profit for the company.

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