Inbound Marketing Blog

The IMPACT Blog

The latest in inbound marketing, sales, design, & conversion rate optimization.

Blog Feature

Lead Generation

How to Use LinkedIn Groups for Lead Generation

By: Iris Hearn
February 1st, 2017

Every modern marketer knows the importance of having a social media presence for your brand and or B2B companies, LinkedIn may be the most effective platform for lead generation. Beyond sharing updates on your company page, there are also thousands of LinkedIn groups on a variety of topics where professionals go to gain industry insight and interact. These groups present a great opportunity for businesses to put themselves right in front of potential leads and engage with them directly. Unfortunately, far too many marketers neglect LinkedIn groups in their marketing strategy.

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Lead Generation | Strategy

The Top 5 Mistakes People Make With Inbound Marketing

By: Margaret Ybarra
January 6th, 2017

Inbound marketing. You've heard of it, read about it, subscribed to expert's blogs about it, and attended conferences dedicated to it. You think it holds all the answers to your sales and marketing needs, but... it also sounds a little too good to be true, right?

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Lead Generation

30 Conversion Rate Optimization Experts Worth Following on Twitter

By: Bob Ruffolo
January 2nd, 2017

Conversion Rate Optimization (CRO) is among the most valuable skills a marketer can have, but like any skill, it requires guidance, practice, and fine-tuning. One of the easiest ways to stay up-to-date with all things CRO is to follow experts on Twitter where they provide new resources and insights on the latest trends. To help you get started, we’ve narrowed down the sea of CRO experts to 30 of our favorite.

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Lead Generation

12 Amazing Conversion Rate Optimization Case Studies

By: Bob Ruffolo
December 27th, 2016

 There’s a lot of hype around Conversion Rate Optimization (CRO) and you’re probably wondering if it's real. Well, you’re in luck. We’re going to share 12 real CRO case studies with fascinating results that may sound too good to be true, but are. The best part of all is that every single one of these case studies involved small changes that any company could test for themselves.

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Blog Feature

Lead Generation

Facebook Advertising is Not Just For B2C.

By: Dan Tighe
December 20th, 2016

Since the beginning of its time, there has been a misconception among marketers that social media advertising only works for B2C brands. There are, however, several reasons why this is false and why B2B companies should be utilizing Facebook Advertising just as much, if not more, often than their B2C counterparts. To start, let's take a look at some of the numbers.

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Blog Feature

Lead Generation

The Top 50 Conversion Rate Optimization Tools

By: Bob Ruffolo
December 19th, 2016

Whether you’re looking for a simple A/B testing tool or you need an all-in-one Conversion Rate Optimization (CRO) machine, there are tons of different software to choose from with new products hitting the market regularly. The question many are asking is “Which CRO tool is right for me?” Ultimately, you and your team will have to make that decision, but we can at least narrow down your search.

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Blog Feature

Lead Generation

17 Ridiculously Cool Offers That Will Inspire Your Next Campaign

By: Karisa Egan
December 9th, 2016

Have you ever seen or read a premium content offer that was so cool that it inspired you to create something similar or even better? Not only are these offers inspiring and memorable, but they are usually great lead generation opportunities for the brands that create them. When visitors see a truly unique, exciting offering, they don’t even think twice about giving their email or phone number and this is crucial to any marketing initiative.

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Blog Feature

Lead Generation

5 Ways to Use Hotjar for Conversion Rate Optimization

By: Bob Ruffolo
December 6th, 2016

Hotjar is one of the newest, and most powerful, conversion rate optimization (CRO) tools available to marketers right now. It combines features such as A/B testing, multivariate testing, heat mapping, scroll mapping, web analytics, funnel analysis, mobile analytics, user testing, expert feedback, and concept testing all into one easy-to-use and affordable software.

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