The landing page is the lifeline behind any inbound marketing campaign. It's where you ultimately want to drive your traffic; where you highlight your true value; where you really go in for sale or conversion. So much is riding on this one little (often even hidden) page, you need to give it the time and attention it deserves.
One trend that has always blown my mind is ugly sweaters. Striped. Polka-dotted. Itchy. Furry. Neon. They’re unappealing by their very name, yet come December, hordes of people hunt them down (including the IMPACT team.) Fashion disasters that would typically be forgotten go to the highest bidder, retailers line their racks with hideous pieces, and anxious consumers pay top-dollar in hope of outdoing their friends. In the world of these sweaters, the uglier the better and people can’t get enough of them. So, why should it be any different for your brand?
One of the cornerstones of inbound marketing is tracking not only how many people come to your site, but also what they do when they get there. However, even with all this user data and analytics, we can’t properly segment, nurture, and engage this website traffic without a great top-of-the-funnel (TOFU) offer to tell us who this person is. Creating desirable top-of-the-funnel offers is an art that embraces the oxymoron of generic but targeted mass marketing.
Looking for a way to generate leads, establish thought leadership and get massive return on investment from your marketing? Look no further than podcasting. In this week's episode of The Inbound Success Podcast, I'm interviewing George B Thomas of The Sales Lion and The HubCast Podcast about how he created and grew The HubCast, and what it has meant for him personally and professionally.
As digital marketers, we’re almost always looking for ways to generate more leads. Put a call-to-action here. Change the headline text to this color. We try so many different things, yet a lot of times, the solution lies in one of the foundation elements of inbound marketing -- the landing page. A well-crafted landing page is the single-most important tool in turning a visitor into a lead, so read on to make sure you’re still doing it right.
It's been a whirlwind week! Fresh off of the success of IMPACT Live on Tuesday and Wednesday, Bob and Nick took to the airwaves to recap all of the highlights from the event (and how you can get in on next year's event already), Twitter's new subscription-based ad program, the retirement of Adobe Flash, and our big topic of the week, how to generate leads online on a budget. Just in case you missed us live (or if you want to relive the magic), you’ll find the episode’s show notes below as well as the recording.
Have you struggled to get visitors to your site to do what you want? Maybe you want them to sign up for your newsletter, or get a demo of your product, but they never make it to that page? It may be time to revisit your calls-to-action. These 15 call-to-action examples will show you how to really generate leads.
As a frequent visitor to conversionxl.com, I came across one of the most powerful statements on conversion rate optimization I’ve ever heard; So powerful, I felt the need to begin this blog with it. “It wouldn’t matter if your landing page elements are optimized perfectly, and the page is receiving steady traffic. If the visitor has no interest in the offer, or if you’re not targeting them at their current place in the funnel – they won’t convert no matter how persuasive the page is.” Fahad Muhammad, CXL Taking this into account, I wanted to put together all of the elements, thoughts, and research I’ve come across that will set more people up for successful conversions on their landing pages.