Inbound Marketing Blog

Lead Generation Strategy

Eye Tracking Software: How Science Helps You See Through Customer’s Eyes [Infographic]

By: Philip Mahler February 24th, 2018

Blog Feature

50 years ago you didn’t have to catch the consumer’s eye. It was enough to have a superior product. 50 years ago marketing boiled down to not much more than supply and demand or people buying the brands that their parents bought. But 50 years ago, networks were also just switching over to color TV and the internet was an underground government project. I think it’s safe to say times have changed!

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Lead Generation

CRO: The Proven Process That Helps Turn Browsers into Buyers [Infographic]

By: David Hoos January 14th, 2018

Blog Feature

If you could double the percentage of people who take action on your website, how much of a difference would that make to your bottom line? The truth is, the average conversion rate for most eCommerce and lead generating websites sits between 2-3%. Yep. That means about 98% of your visitors are leaving without converting.

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Lead Generation Copywriting

Does Curiosity Actually Help or Hurt Your Conversion Rates?

By: Ramona Sukhraj December 14th, 2017

Blog Feature

So, I'm a huge movie buff. When I was in high school, I dreamt about one day marketing in Hollywood (or Bollywood) -- working with celebrities, organizing press junkets and premieres, crafting clever taglines, creating trailers, and of course, teasers. The success of a movie teaser in generating buzz relies heavily on the theory that people respond to curiosity. Journalists have recognized this for decades and recently, content marketers across various industries have argued the same, but how much of an impact does it really have?   In inbound marketing, does curiosity kill the cat -- or increase conversion rates?

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Lead Generation Conversion Rate Optimization Examples

11 Great Lead Generating Homepage Examples

By: Justine Timoteo December 13th, 2017

Blog Feature

When people come to your website, oftentimes the first page they land on and see is your homepage. With 63% of marketers saying generating leads is one of their top challenges, you most definitely want to capitalize on this, one of the highest viewed pages of your site. Trying to determine what to include on the page can be overwhelming though. What should it say? What kind of features should it include?

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Lead Generation

Creating a Landing Page That Works is as Easy as ABC [Infographic]

By: Ramona Sukhraj December 9th, 2017

Blog Feature

The landing page is the lifeline behind any inbound marketing campaign.  It's where you ultimately want to drive your traffic; where you highlight your true value; where you really go in for sale or conversion. So much is riding on this one little (often even hidden) page, you need to give it the time and attention it deserves.

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Lead Generation Inbound Success Podcasts & Shows

"Using Online Quizzes to Boost Lead Gen ft. Jeremy Ellens" (Inbound Success Ep. 15)

By: Kathleen Booth December 4th, 2017

Blog Feature

Looking for a simple way to quickly generate a large volume of leads for your business? Online quizzes have proven effective across a variety of industries and might just be the answer you are searching for. Jeremy Ellens had so much success using online quizzes to generate leads that he created a business around it. Learn how he grew LeadQuizzes from zero to more than $1 million in revenue in under six months - and how he's helping other businesses do the same thing using his online quiz building tool.

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Lead Generation

How to Win People Over by Embracing Your Flaws

By: Ramona Sukhraj November 28th, 2017

Blog Feature

One trend that has always blown my mind is ugly sweaters. Striped. Polka-dotted. Itchy. Furry. Neon. They’re unappealing by their very name, yet come December, hordes of people hunt them down (including the IMPACT team.)  Fashion disasters that would typically be forgotten go to the highest bidder, retailers line their racks with hideous pieces, and anxious consumers pay top-dollar in hope of outdoing their friends. In the world of these sweaters, the uglier the better and people can’t get enough of them. So, why should it be any different for your brand?

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Inbound Marketing Lead Generation

9 Great “Top-of-the-Funnel” Offers Every Marketer Can Learn From

By: Dan Baum November 14th, 2017

Blog Feature

One of the cornerstones of inbound marketing is tracking not only how many people come to your site, but also what they do when they get there. However, even with all this user data and analytics, we can’t properly segment, nurture, and engage this website traffic without a great top-of-the-funnel (TOFU) offer to tell us who this person is. Creating desirable top-of-the-funnel offers is an art that embraces the oxymoron of generic but targeted mass marketing.

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