When people come to your website, oftentimes the first page they land on and see is your homepage. With 63% of marketers saying generating leads is one of their top challenges, you most definitely want to capitalize on this, one of the highest viewed pages of your site. Trying to determine what to include on the page can be overwhelming though. What should it say? What kind of features should it include?
Even in a digital world, customer service is a business make or break -- probably even more so.
50 years ago you didn’t have to catch the consumer’s eye. It was enough to have a superior product. 50 years ago marketing boiled down to not much more than supply and demand or people buying the brands that their parents bought. But 50 years ago, networks were also just switching over to color TV and the internet was an underground government project. I think it’s safe to say times have changed!
If you could double the percentage of people who take action on your website, how much of a difference would that make to your bottom line? The truth is, the average conversion rate for most eCommerce and lead generating websites sits between 2-3%. Yep. That means about 98% of your visitors are leaving without converting.
Sometimes in marketing it can be easy to miss the forest for the trees. Marketers spend so much time looking at impressions, likes, click-through rates and other metrics that the campaign’s ultimate goal can become obscured. For service-based businesses, that means generating new sales leads. All the website traffic and ad impressions in the world don’t make for good marketing if they can’t deliver new leads. If you’re a marketer for a service-based business interested in some creative lead-generation ideas, we’ve put together a list of some of our favorites below.
So, I'm a huge movie buff. When I was in high school, I dreamt about one day marketing in Hollywood (or Bollywood) -- working with celebrities, organizing press junkets and premieres, crafting clever taglines, creating trailers, and of course, teasers. The success of a movie teaser in generating buzz relies heavily on the theory that people respond to curiosity. Journalists have recognized this for decades and recently, content marketers across various industries have argued the same, but how much of an impact does it really have? In inbound marketing, does curiosity kill the cat -- or increase conversion rates?
The landing page is the lifeline behind any inbound marketing campaign. It's where you ultimately want to drive your traffic; where you highlight your true value; where you really go in for sale or conversion. So much is riding on this one little (often even hidden) page, you need to give it the time and attention it deserves.
Looking for a simple way to quickly generate a large volume of leads for your business? Online quizzes have proven effective across a variety of industries and might just be the answer you are searching for. Jeremy Ellens had so much success using online quizzes to generate leads that he created a business around it. Learn how he grew LeadQuizzes from zero to more than $1 million in revenue in under six months - and how he's helping other businesses do the same thing using his online quiz building tool.