The IMPACT Blog
The latest in inbound marketing, sales, design, & conversion rate optimization.
It's easy to get caught up in the ho-hum of creating a landing page. You get a new offer, grab your template, clone the form, start filling in the information. Where's the spark? Where's the little extra something to make your reader want to convert? The landing page examples below come from a wide range of industries and feature unique designs that are guaranteed to get your creative juices flowing and inspire lead generation genius.
Have you struggled to get visitors to your site to do what you want? Maybe you want them to sign up for your newsletter, or get a demo of your product, but they never make it to that page? It may be time to revisit your calls-to-action. These 15 call-to-action examples will show you how to really generate leads.
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If I know anything in life to be true, it’s this: people will do anything for a free t-shirt. Whether you’re at a basketball game, on a college campus, or at a local bar, people will stop just short of signing their lives away to get their hands on that oversized cotton trophy. But freebies aren’t just fun for the consumer; they’re also marketing gold for the brand. Every piece of swag you give out is another chance that the recipient will remember your brand and mention it to their friends every time they throw on that shirt or pull out that pen. In the same tradition, freemium models have been a brilliant way for SaaS and tech companies to build awareness and grow their user numbers dramatically, especially in recent years.
Facebook advertising is one of the most popular advertising platforms available today with 92% of social marketers using it, but are all of those people using the platform correctly? Not even close. Like all aspects of digital marketing, the target for successful Facebook advertising is ever moving. No marketer is immune to making mistakes, let alone in an area so new and dynamic. With this in mind, let’s take a look at the top 11 Facebook ad mistakes you could be making and how you can avoid doing so in the future.
Lead generation can be far from a fairy tale sometimes. Occasionally, people find us, convert, become a customer, and we all live happily-ever-after. But at others, we meet frogs who view a few pages, then leave without telling us who they are or giving us any way of contacting them again. (I mean, come on. Even Cinderella left a glass slipper behind.)
As a frequent visitor to conversionxl.com, I came across one of the most powerful statements on conversion rate optimization I’ve ever heard; So powerful, I felt the need to begin this blog with it. “It wouldn’t matter if your landing page elements are optimized perfectly, and the page is receiving steady traffic. If the visitor has no interest in the offer, or if you’re not targeting them at their current place in the funnel – they won’t convert no matter how persuasive the page is.” Fahad Muhammad, CXL Taking this into account, I wanted to put together all of the elements, thoughts, and research I’ve come across that will set more people up for successful conversions on their landing pages.
I have a confession to make: I have a problem with Retail Therapy. Sometimes, I get happy or sad (or even just bored) and want to buy something. Clothes, food, anything. I know, it’s terrible, but I take solace in the fact that I'm not alone. People are emotional creatures. When it comes to shopping, our emotions and mental states can change drastically as we go from Awareness to Consideration and ultimately, Decision Making. As any great inbound marketer, it’s our job to know and understand these emotional states and align our strategies to give consumers what they need during them to feel comfortable making a purchase.
3 weeks ago, myself and a few other IMPACTers attended CXL Live 2017, a 3-Day Growth & Conversion Conference, put on by Peep Laja, one of the world’s most recognized conversion optimizers, and his team at ConversionXL. As inbound marketing and sales folks, we found ourselves in a new, strange, and mysterious world. Instead of being surrounded mainly by Directors of Marketing / Sales, Marketing Coordinators, or Social Media Managers, we were amongst statisticians, quants, CROs (conversion rate optimizers), data analysts, growth hackers, experimenters, and people with the term “scientist” in their job titles. WTF... BUT, this is precisely why we chose to attend.
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