The IMPACT Blog
The latest in inbound marketing, sales, design, & conversion rate optimization.
In an often cold, digital world, where human-to-human interaction is rare, personalization adds a touch of intimacy to our experiences. It makes marketing messages automatically feel more relevant and make your audience more likely to convert. With 86% of consumers reporting that it plays a role in their purchase decisions, personalization is not something marketers can ignore, but as with every powerful strategy, it isn’t without its roadblocks.
How would you like to have a brand that inspires loyalty in its customers like Apple and Nike? These cult-like following certainly didn’t happen by accident. In The Culting of Brands: Turn Your Customers Into True Believers, Douglas Atkin (Head of Community at AirBnb) shows you how to extract the same principles major brands, religions, and actual cults use to get people excited about your brand and turn them into lifelong customers.
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Hey! You there. It’s me, that little box on the corner of your screen. Do you have a question? Can I help? Do you want to live chat with me? What better way to help you out than with live chat? How companies have handled customer communication is always changing, as technology improves and consumers’ expectations become increasingly demanding. Take email, for example. Email marketing, at its inception, was a way to personally contact a prospect, lead, or customer. Once visitors became more willing to provide their contact information for a more personalized experience, automation came to aid in the demand.
There’s one page that usually draws most of the attention from stakeholders during a redesign -- your homepage, but what if I told you, you should put most of your focus on another area? Your landing pages.
In the past, before content and social media marketing, your boss may have increased your budget and told you to buy more ads, sponsor additional events, or throw your logo on a bus stop bench, but in today’s world, the biggest challenge for marketers is getting better results while spending less money. How can we solve for this challenge? Neuromarketing.
With so many digital marketing tools out on the market, sometimes it can be most effective to combine their powers to get the best results. Luckily HubSpot has been stepping up their integration game, making more and more native integrations available in the past few months. In 2017, HubSpot has added about 18 integrations so far including Databox, Olark, and Enthusem (both IMPACT clients). This means your marketing tools and HubSpot are even more powerful as they can share information and speak to each other. The latest addition, email marketing tool, Sigstr is no different.
It's easy to get caught up in the ho-hum of creating a landing page. You get a new offer, grab your template, clone the form, start filling in the information. Where's the spark? Where's the little extra something to make your reader want to convert? The landing page examples below come from a wide range of industries and feature unique designs that are guaranteed to get your creative juices flowing and inspire lead generation genius.
Have you struggled to get visitors to your site to do what you want? Maybe you want them to sign up for your newsletter, or get a demo of your product, but they never make it to that page? It may be time to revisit your calls-to-action. These 15 call-to-action examples will show you how to really generate leads.
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