Keeping an active blog does wonders for marketers and businesses alike. In fact, B2B companies with a blog receive more leads than those that don't. By creating relevant and interesting content on your websites you’re giving visitors an easy-to-find place to start solving some of their pain points, interact with your brand, and build trust and while showing off your expertise. These things, however, only happen if people are actually reading your content. At the end of the day, the fundamental key to a successful blog is creating (and growing) a subscriber base -- individuals who love your content so much, they’ve said they want to receive it directly in their email inbox and will come back time and time again. The easiest way to get more subscribers is to give them a clear, distinct place to subscribe via a dedicated landing page.
When you are reviewing your landing pages, it might be easy look at them and know you are following all of the best practices. However, when you look at the numbers, are they converting to their full potential or are they maybe not converting at all? If they aren’t, with a couple tweaks and understanding some key statistics, you might be able to solve this frustrating issue. Whether it is the design elements, the copy, or the more technical aspects, we must craft each piece perfectly to get to that optimum conversion rate (Visitors to Contacts).
A landing page is no ordinary website terrain. Like an alien discovering a new planet, a prospect "lands" there giving you the opportunity to make them an offer, gather their information, and "make contact." It's exciting. Yet, despite this excitement, it's easy and quite common to get caught up in the ho-hum of creating one. You have a new offer, grab your go-to template, clone the same form you use every time... Where's the sense of adventure? Where's the creative exploration that makes your reader actually want to convert? The landing page examples below come from a wide range of industries and feature unique designs guaranteed to get your creative juices flowing and inspire lead generation genius.
Average Conversion Rate The average conversion rate falls around 2.35%. The top 25% sites are converting at 5.31% and above, while the top 10% are looking at 11.45% and above. But, it’s important to realize factors like your industry, product or service, and your target audience all weigh in on your ability to convert visitors into leads. You're generating traffic and converting leads, but is it enough? While landing pages are easily the most important pages on your website (they're where you convey value, earn trust, and convert visitors into leads), marketers often struggle to understand their performance.
You already know that a high-performing landing page is critical to the success of your inbound marketing strategies. Like many professionals, however, you may not know essential landing page best practices just because you know they're necessary. If you're aiming for higher conversion rates, incorporating these 11 key characteristics will help make your landing pages more engaging.
As digital marketers, we’re almost always looking for ways to generate more leads. Put a call-to-action here. Change the headline text to this color. We try so many different things, yet a lot of times, the solution lies in one of the foundation elements of inbound marketing -- the landing page. A well-crafted landing page is the single-most important tool in turning a visitor into a lead, so read on to make sure you’re still doing it right.
As a frequent visitor to conversionxl.com, I came across one of the most powerful statements on conversion rate optimization I’ve ever heard; So powerful, I felt the need to begin this blog with it. “It wouldn’t matter if your landing page elements are optimized perfectly, and the page is receiving steady traffic. If the visitor has no interest in the offer, or if you’re not targeting them at their current place in the funnel – they won’t convert no matter how persuasive the page is.” Fahad Muhammad, CXL Taking this into account, I wanted to put together all of the elements, thoughts, and research I’ve come across that will set more people up for successful conversions on their landing pages.
We all like to think our landing pages are following the rules and exercising user best practices. Yet, sometimes, you may realize there are further opportunities for improvement you never thought to try. This means you need to dig into your pages’ anatomy and discover what might not be resonating with your users. From here, you can create a hypothesis that will allow you to test what needs improvement.