You're generating traffic and converting leads, but is it enough? While landing pages are easily the most important pages on your website (they're where you convey value, earn trust, and convert visitors into leads), marketers often struggle to understand their performance.
As digital marketers, we’re almost always looking for ways to generate more leads. Put a call-to-action here. Change the headline text to this color. We try so many different things, yet a lot of times, the solution lies in one of the foundation elements of inbound marketing -- the landing page. A well-crafted landing page is the single-most important tool in turning a visitor into a lead, so read on to make sure you’re still doing it right.
It's easy to get caught up in the ho-hum of creating a landing page. You get a new offer, grab your template, clone the form, start filling in the information. Where's the spark? Where's the little extra something to make your reader want to convert? The landing page examples below come from a wide range of industries and feature unique designs that are guaranteed to get your creative juices flowing and inspire lead generation genius.
As a frequent visitor to conversionxl.com, I came across one of the most powerful statements on conversion rate optimization I’ve ever heard; So powerful, I felt the need to begin this blog with it. “It wouldn’t matter if your landing page elements are optimized perfectly, and the page is receiving steady traffic. If the visitor has no interest in the offer, or if you’re not targeting them at their current place in the funnel – they won’t convert no matter how persuasive the page is.” Fahad Muhammad, CXL Taking this into account, I wanted to put together all of the elements, thoughts, and research I’ve come across that will set more people up for successful conversions on their landing pages.
We all like to think our landing pages are following the rules and exercising user best practices. Yet, sometimes, you may realize there are further opportunities for improvement you never thought to try. This means you need to dig into your pages’ anatomy and discover what might not be resonating with your users. From here, you can create a hypothesis that will allow you to test what needs improvement.
Breaking the bank on Valentine’s day can be quite a challenge to avoid. Depending on your significant other's taste, you might think a bouquet of flowers will cut it, but then you think about purchasing a nice piece of jewelry, and what the heck, why not throw in a dinner date to that fancy restaurant you’ve always wanted to try? Many of us find ourselves falling into this trap, so it's no surprise to hear that the average consumer spent around $146.84 in 2016, and this year, individuals are expected to spend an average $136.57.
Holiday shopping season; you can already see memories of the lines forming around the corners of department stores and people camping outside coming into your head. If you’re like many, you take to the web to research those special deals before you step into any line unknowingly. Or, for those to choose to avoid the lines, you’ll take to your desk and ready yourself for the online deals.
Yesterday, we kicked off the ConversionXL Live Conference in Austin,TX with a pre-conference workshop hosted by GetResponse. Ada Wizmur and Michael Leszczynski hosted a four-hour presentation filled with real-life examples, step-by-step optimization advice, and tons of actionable tips for improving conversions on your landing pages and emails.