Big news, HubSpot users. If you haven’t heard or caught the email in your inbox, effective May 31, 2018, HubSpot is sunsetting its six-year-old Keywords tool in favor of focusing on Content Strategy, a tool announced in 2016. But before you panic (which I admit, I did a little), here’s what you need to know.
Your website success is just a hop, skip, and a jump away! This week we chat it up with Luke Summerfield an inbound professor at HubSpot Academy. During our talk, we talked about Growth Driven Design, Jobs-To-Be-Done, CRO, and Luke even gives us some actionable takeaways. Carina Duffy and I also cover a couple of really cool HubSpot updates along the way. Check it out!
Choosing the right blog categories is incredibly difficult. All too often I hear: my company sells widgets, we should have a category for each type of widget! AND we should have a category for each industry that buys our widgets! You shouldn’t. They’re wrong. Don’t do that. I’ve told clients not to do that. Your blog is an inbound tool - it’s meant to educate, illuminate, and share information to make your prospects more knowledgeable, better at their jobs, and be useful.
Every digital marketer knows the importance of keywords in the success of their website. So, it was a big surprise when John Mueller, Webmaster Trends Analyst at Google, announced on the Webmaster Central blog that they’re pulling the plug on the Content Keywords feature in Search Console. This news left Content Marketers with a lot of questions about what this decision means for their content strategy, SEO, and the value Google places on keywords when ranking websites, and who could blame them?
I don't care what anyone says, search engine optimization isn't hard -- finding the right keywords is. Choosing the right focus keywords is really what makes or breaks most content and SEO strategies. Pick something too broad and you'll get lost in the crowd; pick something too specific and you just may alienate even your buyer persona.
One of the major factors that drives any Inbound Marketing campaign today is organic search. It’s critical to know your company’s ranking goals and the current position of your most valuable, target keywords.
When you first start learning about inbound marketing, it's easy to feel bombarded by all of the different tactics that experts discuss. Keyword research is a classic example of something that you probably already know you should be doing, but aren't quite sure how to do it. Keywords are the terms that people type into search engines. They can be one word or they can be phrases of several words. Regardless of their length, targeting keywords in your content is one of the fundamental elements of SEO and it is an easy way of tracking the progress of your SEO efforts.
Earlier this year, I came across an article by Brian Dean on how he increased his search traffic by 110% in just 14 days using what he calls The Skyscraper Technique. Naturally, as a full-time inbound marketer, I was intrigued. After reading the article and watching his awesome step-by-step video, I was sold. I absolutely had to put this into action for my clients to help them reach their goals. However, I decided to put a little twist on Dean’s technique by adding an extra step in the process which has helped my SMB clients get noticed by top influencers and authors. For marketers and businesses who are looking for a boost in rankings and engagement with their content, I assure you that this is a process you want to add to your content strategy.