Inbound Marketing Blog

Keyword Research

HubSpot Keyword Analysis Keyword Research

HubSpot’s Killing its Keyword Tool, Here’s 4 Alternatives to Use Instead. [+Interview]

By: Ramona Sukhraj on February 13th, 2018

Blog Feature

Big news, HubSpot users. If you haven’t heard or caught the email in your inbox, effective May 31, 2018, HubSpot is sunsetting its six-year-old Keywords tool in favor of focusing on Content Strategy, a tool announced in 2016. But before you panic (which I admit, I did a little), here’s what you need to know.

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HubSpot Keyword Research The Hubcast

Hubcast 164: Pillar Templates, GDD, and Dead Keywords

By: George B Thomas on February 8th, 2018

Blog Feature

Your website success is just a hop, skip, and a jump away! This week we chat it up with Luke Summerfield an inbound professor at HubSpot Academy. During our talk, we talked about Growth Driven Design, Jobs-To-Be-Done, CRO, and Luke even gives us some actionable takeaways. Carina Duffy and I also cover a couple of really cool HubSpot updates along the way. Check it out!

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Blogging Content Marketing Marketing Strategy

How to Choose Blog Categories (That Will Actually Get Your Content Read!)

By: Derrick Weiss on January 27th, 2017

Blog Feature

Choosing the right blog categories is incredibly difficult. All too often I hear: my company sells widgets, we should have a category for each type of widget! AND we should have a category for each industry that buys our widgets! You shouldn’t. They’re wrong. Don’t do that. I’ve told clients not to do that. Your blog is an inbound tool - it’s meant to educate, illuminate, and share information to make your prospects more knowledgeable, better at their jobs, and be useful.

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Search Engine Optimization Keyword Analysis Keyword Research

The End of Google's Content Keywords (& What it Says About SEO in 2017)

By: Iris Hearn on December 12th, 2016

Blog Feature

Every digital marketer knows the importance of keywords in the success of their website. So, it was a big surprise when John Mueller, Webmaster Trends Analyst at Google, announced on the Webmaster Central blog that they’re pulling the plug on the Content Keywords feature in Search Console. This news left Content Marketers with a lot of questions about what this decision means for their content strategy, SEO, and the value Google places on keywords when ranking websites, and who could blame them?

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Blogging Content Marketing Keyword Research

The Best Way to Do Keyword Research (Without Any Keyword Tools!)

By: Kevin Phillips on May 4th, 2016

Blog Feature

Keywords are the basic building blocks of any content marketing strategy. If you’re looking to get found online by prospective customers, you’re going to need to have a basic understanding of keywords to help you decide what types of content you should be producing to drive traffic to your website. In a sense, keywords are very simple: they’re the words and phrases Internet searchers types into a search engine when they’re looking to find information online. Some of their search queries are short, succinct, and generalized, and others can be very long and narrowly focused.

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Search Engine Optimization Keyword Research

The 3 Types of Keywords That Can Get Your Content Found Faster

By: Ramona Sukhraj on April 6th, 2016

Blog Feature

I don't care what anyone says, search engine optimization isn't hard -- finding the right keywords is. Choosing the right focus keywords is really what makes or breaks most content and SEO strategies. Pick something too broad and you'll get lost in the crowd; pick something too specific and you just may alienate even your buyer persona.

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Content Marketing Keyword Research Marketing Software

A Massive Review of SEMrush: Pricing, Features, Tutorials, & More

By: Kevin Phillips on January 19th, 2016

Blog Feature

Here at IMPACT, we always have our ears to the ground listening for the distant rumbling of the next great tool that will improve the way we do digital business. And if you know anything about us, you know that one of our absolute favorite pieces of software for doing online business is HubSpot’s marketing software.

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Search Engine Optimization Keyword Research

3 Tactics for Finding Your Brand’s Biggest Opportunity Keywords

By: Dan Tighe on September 16th, 2015

Blog Feature

One of the major factors that drives any Inbound Marketing campaign today is organic search. It’s critical to know your company’s ranking goals and the current position of your most valuable, target keywords. 

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