Big news, HubSpot users. If you haven’t heard or caught the email in your inbox, effective May 31, 2018, HubSpot is sunsetting its six-year-old Keywords tool in favor of focusing on Content Strategy, a tool announced in 2016. But before you panic (which I admit, I did a little), here’s what you need to know.
"Music is an integral part of life, day in and day out," said Jeff Levick, Spotify's chief revenue officer. It’s the special ingredient that fuels our workouts, car rides, walks in the park, and if you're like most of us at IMPACT, feeds our productivity at work. The music service giant now has 140 million monthly active users and it's a go-to for collecting and creating your favorite music in playlists, but I think it's safe to say the majority of us don't think about others following those playlists as well. We think about ourselves and what’s going to make the best playlist for our own needs. That’s exactly the approach I took with my playlists -- until last year.
Every digital marketer knows the importance of keywords in the success of their website. So, it was a big surprise when John Mueller, Webmaster Trends Analyst at Google, announced on the Webmaster Central blog that they’re pulling the plug on the Content Keywords feature in Search Console. This news left Content Marketers with a lot of questions about what this decision means for their content strategy, SEO, and the value Google places on keywords when ranking websites, and who could blame them?
Go to Google, type in “what is growth driven design” and look at the first page of the results. Don’t even look at the first page, look at the top three. How they got there isn’t the purpose of this article. The purpose of this article is to analyze the keywords that people used to find your page, and to learn more about those keywords and the pages that were clicked based on that search query using HubSpot, Google Analytics, and Google Search Console (formerly Webmaster Tools).
While each new year brings about new goals and aspirations, many of our business goals often remain the same, carrying on year after year. One of them is increasing brand awareness as well as your company's overall visibility in search engines. After all, it's hard to drive traffic and generate leads
When people ask me a question like this, I’ve got to admit… my jaw drops a bit. Search engine optimization is as relevant now as it’s ever been. For whatever reason, there seems to be a rumor going around