Inbound Marketing Blog

Marketing Reporting Key Performance Indicators Sponsored

The 13 Marketing KPI Dashboards We Use to Track Every Metric that Matters

By: Kathleen Booth August 3rd, 2018

Blog Feature

This year, I learned how to drink from a marketing firehose. In January, I took on the role of Vice President of Marketing for IMPACT, and with it, assumed management of a six-person team and ownership of the company’s marketing objectives. This was brand new to the organization, and prior to January, the team didn’t really exist. Instead, we had a couple of fantastic marketers who worked directly with the company’s founder and CEO to carry out his vision. This approach worked well in IMPACT’s early years, and took the company from scrappy startup to the 50-person agency named HubSpot’s North American Partner Agency of the Year in 2017. However, like most growing companies, what got us from zero to 50 is not what will take us to the next level.

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Video Marketing Key Performance Indicators

The 11 Video Marketing Metrics You Really Should Be Tracking

By: Amanda Martin June 5th, 2018

Blog Feature

Video content is probably the single greatest thing since Google. There, I said it. It’s become very clear in recent years that it is important but did we know it would be THIS important? According to YouTube, they have over one BILLION users, and one BILLION hours of videos are watched on the platform every single day. Those are some bonkers numbers ya’ll! How could you NOT be running out to buy everything on Zach’s killer office studio list, right now?

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Podcasting Key Performance Indicators

Podcast Metrics: How to Measure Your Performance (With Such Little Data)

By: Kathleen Booth February 23rd, 2018

Blog Feature

Podcasting has been around for awhile (since the 1980s, to be exact), but in the last few years, the level of interest amongst listeners has grown dramatically. Today, approximately 67 million Americans over the age of 12 listen to podcasts monthly. As the audience has grown, so has the number of podcasts and the interest from advertisers considering spending some of their ad dollars on this emerging medium.

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Content Marketing Key Performance Indicators

The Exact Content You Need to Achieve 6 of Your Biggest Marketing Goals

By: Carly Stec December 18th, 2017

Blog Feature

Want to know how I know I'm a marketer?  The other day I caught myself referring to the message in a birthday card as "content."  (I believe the direct quote was, "Don't lick that envelope yet, I still have to write the content.") Needless to say, content is one of those "all-encompassing" marketing terms. It's eBooks, and blog articles, and infographics, and videos, and tweets, and birthday card messages, and, well, you get the point.

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HubSpot Key Performance Indicators

8 New Web Analytics You Can't Ignore in HubSpot

By: Iris Hearn April 21st, 2017

Blog Feature

In digital marketing, knowing the right metrics is a necessity to continuously improve your strategies. Because consumer behavior is always evolving, it’s vital to study all the reporting available so you can be sure your efforts are paying off. To help provide marketers with the information they need, HubSpot recently released a new “Web Analytics” dashboard, complete with new reports with more in-depth metrics.

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Email Marketing Key Performance Indicators

CTR vs. CTOR: Which Email Metric Should You Track?

By: Stacy Willis March 28th, 2017

Blog Feature

When I say, "I'm an email marketer," how does that make you feel? Chances are high that you cringe, as you think of all of the emails currently clogging your inbox. Or maybe you grimace in solidarity, for you, too, are an email marketer with an equally swamped inbox. If it's the latter, you know just how tricky and competitive the world of email marketing can be. Just look at what we're up against: Together, you, me and all of the other email marketers of the world send out 196 million emails every day. And of those 196 million, only about 20 percent actually get opened. Yikes. With odds like that, how do marketers know if an email campaign is successful?  While an email's open rate is a great metric of success, it doesn't tell you the whole story. Here are the email marketing metrics should you rely upon to get an honest picture of how well your email marketing campaigns are (or aren't) doing. 

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Social Media Marketing Marketing Reporting Key Performance Indicators

10 Social Media KPIs You Should Track and Monitor

By: Ramona Sukhraj March 9th, 2017

Blog Feature

The Most Important Social Media KPIs (Key Performance Indicators) Your social media metrics should help you determine the performance of your social media campaigns and the ROI from them. The only way to ensure this (or even just get started), however, is by tracking the right social media KPIs -- beyond your fan, follower, or "like" counts. That being said, there are four main areas your social media KPIs should be focusing on. Social media is a valuable tool for building personal relationships with your audience, but it can also be a very helpful factor in increasing your revenue, reach, and overall ROI. The only way to ensure this (or even just get started), however, is by tracking the right social media KPIs -- beyond your fan, follower, or "like" counts. 

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Marketing Reporting Key Performance Indicators

The 10 Marketing KPIs You Should Be Tracking

By: Carolyn Edgecomb February 16th, 2017

Blog Feature

When it comes to setting and tracking your marketing KPIs, many marketers and business owners are fully aware of the usual suspects. Sales revenue. Leads. Cost per acquisition. But there are a number of other KPIs that you should be tracking in order to execute a more successful marketing campaign.

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