Want to know how I know I'm a marketer? The other day I caught myself referring to the message in a birthday card as "content." (I believe the direct quote was, "Don't lick that envelope yet, I still have to write the content.") Needless to say, content is one of those "all-encompassing" marketing terms. It's eBooks, and blog articles, and infographics, and videos, and tweets, and birthday card messages, and, well, you get the point.
In digital marketing, knowing the right metrics is a necessity to continuously improve your strategies. Because consumer behavior is always evolving, it’s vital to study all the reporting available so you can be sure your efforts are paying off. To help provide marketers with the information they need, HubSpot recently released a new “Web Analytics” dashboard, complete with new reports with more in-depth metrics.
When I say, "I'm an email marketer," how does that make you feel? Chances are high that you cringe, as you think of all of the emails currently clogging your inbox. Or maybe you grimace in solidarity, for you, too, are an email marketer with an equally swamped inbox. If it's the latter, you know just how tricky and competitive the world of email marketing can be. Just look at what we're up against: Together, you, me and all of the other email marketers of the world send out 196 million emails every day. And of those 196 million, only about 20 percent actually get opened. Yikes. With odds like that, how do marketers know if an email campaign is successful? While an email's open rate is a great metric of success, it doesn't tell you the whole story. Here are the email marketing metrics should you rely upon to get an honest picture of how well your email marketing campaigns are (or aren't) doing.
Social media is a valuable tool for building personal relationships with your audience, but it can also be a very helpful factor in increasing your revenue, reach, and overall ROI. The only way to ensure this (or even just get started), however, is by tracking the right social media KPIs -- beyond your fan, follower, or "like" counts.
Key performance indicators (or KPIs) are specific, numerical metrics that organizations track in order to measure their progress towards a defined goal. When it comes to setting and tracking your marketing KPIs, many marketers and business owners are fully aware of the usual suspects. Sales revenue. Leads. Cost per acquisition. But there are a number of other KPIs that you should be tracking in order to execute a more successful marketing campaign.
Google Analytics is one of the most powerful (and free, free is important) tools available in a modern marketer’s arsenal. You should have it on your site, and if you don’t, you can get started really quickly and start tracking visitors right here. This article will show you how to find and measure many of your crucial marketing metrics with it.
The website redesign process tends to be surrounded by the hustle and bustle of wireframes, mockups, development, and functionality. While these are core phases required to get it ready for launch, you need to remember to monitor the new website once it's finally live to verify if your efforts were met with successful results. Measuring and tracking your website’s metrics is one of the key tasks that needs to be followed in order to see if you are hitting your goals, growing your audience, and engaging your visitors. Like a diamond in the rough, your website is meant to stand out and attract visitors. But the internet is filled with other sites just like your own looking to compete against it and gain your potential visitors business. So how do you know if your website is standing up to theirs? Well, that's where analytics come in. Looking at a variety of analytics can help you identify what aspects of your website are working and what aren’t, ultimately helping you make appropriate changes for the future. To help hone in on the most critical ones, here are 4 website redesign metrics that will help you gain the most actionable insights.
Are you effectively measuring your Inbound Marketing ROI? Without a Marketing Scorecard, there's a good chance that your business has no idea where your Marketing budget is best spent. You also can't be sure which Marketing tactics are working and which aren't, unless you are keeping score. Most Marketers already understand the value that comes with having a Marketing scorecard, but maybe you're not sure what exactly goes on it. Marketers all too often make the mistake of thinking that revenue is the only measurement a business needs to assess its Marketing effectiveness. The problem with this is that it fails to directly address issues that occur at different points in the Marketing funnel well before prospects are even converted into leads.