Happy New Year, everyone! Like many of our team, if you're taking on the responsibility of managing a team this year, understand one thing: The best managers aren't focused on improving their ability to supervise, they're focused on improving their ability to lead. Almost anyone can be trained to manage, but very few actually succeed in becoming truly great leaders. So, while the new year confetti is still settling and before you're neck-deep in the year's objectives, here's a little inspiration.
It's new year's eve day! A time for change and reflection, both professionally and personally. If you're a digital marketer, you may be wondering, how can I be even better in 2018? Luckily, the Internet is chock-full of low-cost digital marketing tools and apps that can significantly aid your efforts in the coming year. From tools that help with SEO and content creation to social media marketing, site performance, or even collaboration between team members, you can find a tool for just about anything online.
If you're reading this, it's likely we've spent a lot of time together over the past year, or even the past few. We're basically best blog friends and, as blog besties, I know you'll forgive me for bragging for a hot minute. (Clears throat)
Good or bad, traditions and the holiday season go hand-in-hand. Baking cookies, hanging lights, or if you're like me, belting out Mariah's "All I Want for Christmas is You" while stuck in traffic -- Some things are timeless. They never change and we love that about them. Unfortunately for marketers and salespeople alike, buyer behavior is not one of these things.
If you’ve been in marketing long enough, you know that the only thing worse than searching for a stock photo is searching for holiday stock photo. The hunt for just the right stock imagery can lead you down a dark, and not to mention cheesy, road. It seems like the cheesiness only gets worse when the holidays roll around and this Thanksgiving has been no exception.
Every year, I say I won’t do it and every year, I do it anyway. -- I wait until the very last minute to think of a Halloween costume. If your office is anything like ours at IMPACT, you like to have some fun on Halloween, donning costumes and enjoying a few spooky treats. Unfortunately, in the fast-paced and often hectic marketing/tech world (not to mention a culture where every costume seems to be a “sexy” or “drunk” something) it can be difficult to come up with a creative, easy-to-make costume that’s also safe for work. So this year, I did the brainstorming for you.
Triskaidekaphobia. That’s the fear of the number 13 and it’s part of the reason why today is one of the most superstitious days of the year. Superstitions are a funny thing. Though often inexplicable, a set of experiments by the University of Cologne in 2011 found that they can help boost performance. It's all mind over matter after all, right? Many people live their lives and or even run their businesses by these little rules, and like languages and cuisine, they can vary greatly from culture to culture.
"Music is an integral part of life, day in and day out," said Jeff Levick, Spotify's chief revenue officer. It’s the special ingredient that fuels our workouts, car rides, walks in the park, and if you're like most of us at IMPACT, feeds our productivity at work. The music service giant now has 140 million monthly active users and it's a go-to for collecting and creating your favorite music in playlists, but I think it's safe to say the majority of us don't think about others following those playlists as well. We think about ourselves and what’s going to make the best playlist for our own needs. That’s exactly the approach I took with my playlists -- until last year.