Are you feeling lucky? Every St. Patrick’s Day, millions of people do -- especially in the United States. With more than 126.9 million Americans (30x the population of Ireland) expected to celebrate this year, the holiday can be the pot-of-gold at the end of marketing rainbow for many businesses. From decorations and greeting cards to clothing, food, and drink, over four billion dollars are spent during the celebrations, presenting a fun opportunity for businesses big and small to campaign for their cut.
In recent years, Valentine’s Day has earned an increasingly bad rep. Labeled as superficial and materialistic, the day celebrating love has gotten everything but from many modern consumers. However, despite this, more than half of Americans plan on celebrating Valentine’s Day in 2018 and this engaged audience presents an extremely valuable opportunity for marketers to grab their attention and increase sales.
Happy New Year, everyone! Like many on our team, if you're newly-managing a team this year, understand one thing: The best managers aren't focused on improving their ability to supervise, they're focused on improving their ability to lead. Almost anyone can be trained to manage, but very few actually succeed in becoming truly great leaders. So, while the new year confetti is still settling and before you're neck-deep in the year's objectives, here's a little inspiration.
It's new year's eve day! A time for change and reflection, both professionally and personally. If you're a digital marketer, you may be wondering, how can I be even better in 2018? Luckily, the Internet is chock-full of low-cost digital marketing tools and apps that can significantly aid your efforts in the coming year. From tools that help with SEO and content creation to social media marketing, site performance, or even collaboration between team members, you can find a tool for just about anything online.
If you're reading this, it's likely we've spent a lot of time together over the past year, or even the past few. We're basically best blog friends and, as blog besties, I know you'll forgive me for bragging for a hot minute. (Clears throat)
Good or bad, traditions and the holiday season go hand-in-hand. Baking cookies, hanging lights, or if you're like me, belting out Mariah's "All I Want for Christmas is You" while stuck in traffic -- Some things are timeless. They never change and we love that about them. Unfortunately for marketers and salespeople alike, buyer behavior is not one of these things.
If you’ve been in marketing long enough, you know that the only thing worse than searching for a stock photo is searching for holiday stock photo. The hunt for just the right stock imagery can lead you down a dark, and not to mention cheesy, road. It seems like the cheesiness only gets worse when the holidays roll around and this Thanksgiving has been no exception.
Every year, I say I won’t do it and every year, I do it anyway. -- I wait until the very last minute to think of a Halloween costume. If your office is anything like ours at IMPACT, you like to have some fun on Halloween, donning costumes and enjoying a few spooky treats. Unfortunately, in the fast-paced and often hectic marketing/tech world (not to mention a culture where every costume seems to be a “sexy” or “drunk” something) it can be difficult to come up with a creative, easy-to-make costume that’s also safe for work. So this year, I did the brainstorming for you.