Inbound Marketing Blog

Instagram Marketing

How “Insights” is Changing the Game in Instagram Marketing

By: Iris Hearn February 12th, 2018

Blog Feature

If you think Instagram is just for posting pictures of Sunday brunch & artsy shots from your last vacation, think again. With over 800 million active users each month, the platform is currently one of the fastest growing social media sites today. This presents a huge opportunity for brands. Plus, with the platform’s increase focus on analytics with Insights for business profiles, Instagram marketing can be more effective than ever.

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Examples Instagram Marketing

20 Instagram Accounts Every Creative Should Follow

By: Marcella Jalbert December 16th, 2017

Blog Feature

As a highly visual person, Instagram is by far my favorite social media platform. I make sure to keep my feed stocked full of things that will inspire me. Between all the fantastic artists, letterers, designers, and photographers putting their work out there daily, Instagram is an endless well of creative inspiration!

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Instagram Marketing Sponsored

How to Uncover Micro-influencers on Instagram for Your Brand

By: Anatoly Noskov December 5th, 2017

Blog Feature

Brands are always seeking new ways to promote themselves and with the rapid growth of social media, there are more and more opportunities appearing each day - especially when it comes to influencer marketing on Instagram. Influencer marketing is simply the promotion of services and products through people with a large number of followers and a real impact on their opinions and buying behavior.

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Infographics Instagram Marketing

The Influence of Instagram on Buying [Infographic]

By: Melissa Smith November 27th, 2017

Blog Feature

5.. 4.. 3.. 2.. 1.. Blast off! From 2014 to 2017, Instagram has seen a 357% increase in users and as of September 2017, it has a whopping 800 million active users. Looking at this growth and traffic, Instagram has become a major platform for influencers (the most influential on shopping habits, followed by Facebook and Pinterest) and this is a big deal.

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Inbound Marketing Social Media Marketing Video Marketing

The Attention Economy is Changing Inbound Marketing Tactics [Video]

By: Kyle Bento November 10th, 2017

Blog Feature

There’s a major shift that’s happening in the way businesses reach their audience. Moving forward, that means your traditional inbound marketing strategy may not be comprehensive enough to reach your audience.

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Infographics Marketing Statistics Instagram Marketing

22 Stats That Show Why Your Business Should Be On Instagram [Infographic]

By: Dan Tighe October 7th, 2017

Blog Feature

It’s no secret that Instagram is continuing to capture and retain new users every day. For those of you who are new to this platform, Instagram is a mobile application that allows users to post visually captivating pictures and videos, share funny memes,  or give people a glance into their daily lives to their followers.  For businesses and marketers, this gives us an opportunity to truly portray our brands and who we really are. Whether it’s a team photo at a company picnic, an employee hard at work, or an inspirational quote to get someone through a tough day; Instagram enables us to humanize our brands, along with building social proof.

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Paid Social Instagram Marketing

How to Create Truly Great Instagram Ads

By: Karisa Egan September 21st, 2017

Blog Feature

Instagram is by far my favorite app. I constantly check my feed to see what my friends or favorite celebrities are up to. To me, Instagram is a personal way to connect with others by showing them exactly what you’re doing or what’s important to you. And I know I’m not alone with my love for the app. With over 700 million monthly users, advertising your company on Instagram can put you in front of a whole new audience. The best part? It’s all done right through Facebook, so if you’ve run a Facebook ad campaign recently you’re already ahead of the game! If you haven’t been taking advantage of Instagram ads yet now’s the time to do it. Let’s break down how to do this.

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Examples Instagram Marketing

21 Stunning Examples of Businesses Using Instagram

By: Carolyn Edgecomb April 26th, 2017

Blog Feature

In the mobile age, there's nothing your prospects crave more than visual stunning, creative, and engaging content. And, a picture is worth a thousands words (or likes). Visual content is key, because people remember 80% of what they see, compared 20% of what they read and 10% of what they hear. So, What do you want your visual content to say about your brand? Not only should you consider posting more photos and videos on social media, but a great platform for engaging with your content is Instagram. With over 400 million active daily users, Instagram usage has doubled in the last two years. While Instagram might not be the right social platform for every brand, engagement with brands on Instagram is 84 times higher than Twitter and 10 times higher than its own parent company, Facebook.

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