If you’re a marketer focused on the social media space, you know the daily struggle of jumping into the noisy and ever-changing arena and grabbing consumers’ attention. Having a static social strategy just doesn’t cut it. We need to be listening to our consumers and constantly adapting to their needs so that we can be giving them what they really want when their precious seconds of attention fall on our brands.
Instagram has grown to be a great medium for engaging new followers and expanding your brand’s reach, but ever since the debut of Stories almost two years ago, brands that are just posting images to their feeds and ignoring this game changing feature are missing out on a major opportunity to grab eyes and new audience members. So what are Instagram Stories, anyway?
Instagram seems to be pulling out all the stops when it comes to adding features and boosting engagement. And with good reason. Back in 2013, Snapchat added Stories and changed the way people could share their lives in a personal and not-so-permanent way. The only problem was, a handful of friends passively watching wasn’t enough to keep the lights on. Fast-forward a few years, the Snapchat Story hasn’t changed all that much and the app is quickly losing money and users.
Last week, Instagram rolled out its IGTV app which we here at IMPACT have been keeping an eye on this. If you haven’t heard about it yet, you soon will or, at least, you’re likely to notice its new icon in the corner of your Instagram app. IGTV has been the talk of social media influencers lately. The reason for the buzz is that it offers an opportunity for users (and marketers alike) to put out long-form video similar to YouTube channel content, via Instagram.
In case you haven’t heard the news, Instagram recently announced that it would be testing out long-form video content on the platform starting June 20th (aka tomorrow!) This change would extend the maximum video length from 60-seconds to up to one hour. Clearly, this is a significant change from previous limitations, and will undeniably alter how everyone uses the platform. This will also likely change how users (and your buyers) engage and interact with content in the space. So, what exactly does this mean for you and your marketing strategy? In order to effectively prepare for what’s to come, read on to get all the facts behind this shift.
Tech algorithms are a lot like The Wizard of Oz. They’re great and powerful, and both feared and admired, but very few actually know what goes on behind their curtain. via GIPHY This week, that all changed for one major social media player, when Instagram revealed the three biggest factors it takes into account when displaying posts in your newsfeed.
If you’re reading this post, chances are you have an Instagram account. Considering there are 800 million monthly active users (and 500 million daily active users), I could also assume you’re regularly engaging with posts, uploading your own images, and communicating with other users, right? Wouldn't it be awesome is consumers did the same with your brand on Instagram?
So, you want to be an Instagram Stories pro? You came to the right place! Stories continue to rise in popularity with more and more companies using it to connect with users. In fact, there are 300 million daily active Story users. Originally launched as a direct play to win audiences back from Snapchat, Instagram Stories have quickly overtaken its predecessor. Stories can be compelling, engaging, and create a true personal connection with your audience. But how can you use it for marketing your business? And how can you take advantage of all those cool features you see other companies and influencers using? We’ve got you covered.