There’s a major shift that’s happening in the way businesses reach their audience. Moving forward, that means your traditional inbound marketing strategy may not be comprehensive enough to reach your audience.
It’s no secret that Instagram is continuing to capture and retain new users every day. For those of you who are new to this platform, Instagram is a mobile application that allows users to post visually captivating pictures and videos, share funny memes, or give people a glance into their daily lives to their followers. For businesses and marketers, this gives us an opportunity to truly portray our brands and who we really are. Whether it’s a team photo at a company picnic, an employee hard at work, or an inspirational quote to get someone through a tough day; Instagram enables us to humanize our brands, along with building social proof.
Instagram is by far my favorite app. I constantly check my feed to see what my friends or favorite celebrities are up to. To me, Instagram is a personal way to connect with others by showing them exactly what you’re doing or what’s important to you. And I know I’m not alone with my love for the app. With over 700 million monthly users, advertising your company on Instagram can put you in front of a whole new audience. The best part? It’s all done right through Facebook, so if you’ve run a Facebook ad campaign recently you’re already ahead of the game! If you haven’t been taking advantage of Instagram ads yet now’s the time to do it. Let’s break down how to do this.
In the mobile age, there's nothing your prospects crave more than visual stunning, creative, and engaging content. And, a picture is worth a thousands words (or likes). Visual content is key, because people remember 80% of what they see, compared 20% of what they read and 10% of what they hear. So, What do you want your visual content to say about your brand? Not only should you consider posting more photos and videos on social media, but a great platform for engaging with your content is Instagram. With over 400 million active daily users, Instagram usage has doubled in the last two years. While Instagram might not be the right social platform for every brand, engagement with brands on Instagram is 84 times higher than Twitter and 10 times higher than its own parent company, Facebook.
If you think Instagram is just for sunsets, selfies, and staged shots of food, you are sorely mistaken. With Facebook at its helm, the number of active users growing every month. and 85% of top brands adopting the social platform as an avenue for reaching their audience, there is no better time than now for your company to get on board.
If the first step is admitting that you have a problem, then I am a city block of steps ahead when it comes to my obsession with Instagram Stories. Since its launch last week I have quickly become addicted, posting a story or two each day and consuming as many as I can get my hands on. Which, to be honest surprised me, considering I never joined the Snapchat bandwagon. So if you are like me, you have probably been asking yourself, what's the difference anyway? Don't worry, we're here to help.
Not many people know this, but before becoming a marketer, I used to brew beer and wine at a local shop in CT.
As a highly visual person, Instagram is by far my favorite social media platform. I make sure to keep my feed stocked full of things that will inspire me.