Inbound Marketing Blog

Instagram Marketing

How to Boost Engagement with Reposts & Other New Instagram Features!

By: Kaitlyn Petro May 25th, 2018

Blog Feature

If you’re reading this post, chances are you have an Instagram account. Considering there are 800 million monthly active users (and 500 million daily active users), I could also assume you’re regularly engaging with posts, uploading your own images, and communicating with other users, right? Wouldn't it be awesome is consumers did the same with your brand on Instagram?

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Social Media Marketing Instagram Marketing

12 Essential Tips for Creating Instagram Stories Like a Pro

By: Myriah Anderson May 11th, 2018

Blog Feature

So, you want to be an Instagram Stories pro?  You came to the right place! Stories continue to rise in popularity with more and more companies using it to connect with users. In fact, there are 300 million daily active Story users.   Originally launched as a direct play to win audiences back from Snapchat, Instagram Stories have quickly overtaken its predecessor. Stories can be compelling, engaging, and create a true personal connection with your audience. But how can you use it for marketing your business? And how can you take advantage of all those cool features you see other companies and influencers using? We’ve got you covered. 

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Infographics Instagram Marketing

The Eye-Opening Influence of Instagram on Buying [Infographic]

By: Melissa Smith March 25th, 2018

Blog Feature

5.. 4.. 3.. 2.. 1.. Blast off! From 2014 to 2017, Instagram has seen a 357% increase in users and as of September 2017, it has a whopping 800 million active users. Looking at this growth and traffic, Instagram has become a major platform for influencers (the most influential on shopping habits, followed by Facebook and Pinterest) and this is a big deal.

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Instagram Marketing

How “Insights” is Changing the Game in Instagram Marketing

By: Iris Hearn February 12th, 2018

Blog Feature

If you think Instagram is just for posting pictures of Sunday brunch & artsy shots from your last vacation, think again. With over 800 million active users each month, the platform is currently one of the fastest growing social media sites today. This presents a huge opportunity for brands. Plus, with the platform’s increase focus on analytics with Insights for business profiles, Instagram marketing can be more effective than ever.

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Examples Instagram Marketing

20 Instagram Accounts Every Creative Should Follow

By: Marcella Jalbert December 16th, 2017

Blog Feature

As a highly visual person, Instagram is by far my favorite social media platform. I make sure to keep my feed stocked full of things that will inspire me. Between all the fantastic artists, letterers, designers, and photographers putting their work out there daily, Instagram is an endless well of creative inspiration!

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Instagram Marketing Sponsored

How to Uncover Micro-influencers on Instagram for Your Brand

By: Anatoly Noskov December 5th, 2017

Blog Feature

Brands are always seeking new ways to promote themselves and with the rapid growth of social media, there are more and more opportunities appearing each day - especially when it comes to influencer marketing on Instagram. Influencer marketing is simply the promotion of services and products through people with a large number of followers and a real impact on their opinions and buying behavior.

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Inbound Marketing Social Media Marketing Video Marketing

The Attention Economy is Changing Inbound Marketing Tactics [Video]

By: Kyle Bento November 10th, 2017

Blog Feature

There’s a major shift that’s happening in the way businesses reach their audience. Moving forward, that means your traditional inbound marketing strategy may not be comprehensive enough to reach your audience.

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Infographics Marketing Statistics Instagram Marketing

22 Stats That Show Why Your Business Should Be On Instagram [Infographic]

By: Dan Tighe October 7th, 2017

Blog Feature

It’s no secret that Instagram is continuing to capture and retain new users every day. For those of you who are new to this platform, Instagram is a mobile application that allows users to post visually captivating pictures and videos, share funny memes,  or give people a glance into their daily lives to their followers.  For businesses and marketers, this gives us an opportunity to truly portray our brands and who we really are. Whether it’s a team photo at a company picnic, an employee hard at work, or an inspirational quote to get someone through a tough day; Instagram enables us to humanize our brands, along with building social proof.

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