Hyper-personalization has become a way of life. From Netflix to Amazon and Spotify, brands have been using personalization to keeping customers engaged and loyal and as consumers, it’s really become the expectation. Buyers want to be able to access the information most valuable to them without having to jump through hoops to get it. If your website can deliver on that expectation, you’re cutting a lot of the clutter out of your sales process.
How would you describe a good leader? Keep in mind, being a leader doesn’t always mean that person is a manager. Some traits that immediately come to mind might be: trustworthy (and trusting), self-aware, good listener, and centeredness. While all of those seem positive, there are also some negative traits that can come to mind. In fact, there is a stigma that leaders need to be forceful -- but that’s not true. In today’s workplace, in order for leaders and their teams to be successful, there’s no room for negative traits and energy in the workplace.
You’ve designed a great website with all the best details in mind. You have edited the content three times over and think the page truly stands up against those you aspire to be like -- so, why aren't your visitors sticking around?
We all know that video is essential to your digital marketing strategy in 2018, but it can be difficult to determine exactly what to focus on and how to do it. Even for those who have incorporated video into their strategy for years, habits, tools, and trends are changing rapidly. However, one of the most effective ways to inform your shorter-term strategy is to pull from current user habits.
As IMPACT’s Content Marketing Specialist and resident Alaskan, it seems I’m always fielding two types of questions: How can I get my content to the top of a search engine result page (SERP)? Wait, did you just say you live in Alaska? what is The Last Frontier really like? It’s a mixed bag of topics I answer to, but I’m always happy to answer both. To save time answering all of your SERP Feature questions in addition to your most pressing Land of the Midnight Sun queries, I’ve decided to tackle them both with a cool little infographic. Whether you’re looking for answers to what a Featured Snippet is (and how to get it) or you’re thinking of taking a heli snowboarding trip in the Chugach Mountains followed by a dog sled tour in Fairbanks, I’ve got you covered.
Raise your hand if you had ever had some kind of ritual you thought would bring you good luck. Me! Raising my hand. Anyone who plays sports or even performs on a stage probably has had some kind of ritual (or habitual/ceremonial action) they did before any big event -- and with good reason.
When you are reviewing your landing pages, it might be easy look at them and know you are following all of the best practices. However, when you look at the numbers, are they converting to their full potential or are they maybe not converting at all? If they aren’t, with a couple tweaks and understanding some key statistics, you might be able to solve this frustrating issue. Whether it is the design elements, the copy, or the more technical aspects, we must craft each piece perfectly to get to that optimum conversion rate (Visitors to Contacts).
Five years ago, if someone mentioned the word “bots” to you, your mind would probably start to think back to any of the famous pop culture robots from the 80s and 90s. Johnny 5. R2-D2. The Iron Giant. That’s not just me, right? Fast-forward to today and the word bots has taken on an entirely new meaning. Now, when people hear about bots, they think about the chatbots they see in Facebook messenger or on their favorite website.