When I was growing up, I always wanted a twin. From Mary-Kate and Ashley to The Parent Trap, mainstream portrayals of twins always made it seem like a good time. I suppose much of the appeal for me came from the outrageous idea of there being someone else in the world who looked and acted exactly like you, but obviously that’s not always the case. Every once in awhile, there are sets of twins who are complete opposites. In many ways, Growth Hacking and Traditional Marketing are a lot like these twins.
Where do you land in Google’s Search Results? Hate to break it to you, but if you’re not on page one, you’re probably not getting found by your prospects and customers -- especially, since Google’s top 5 results get 75% of user clicks.
As an inbound marketing agency, we’ve heard it (and said it) 1000 times: Outbound marketing (meaning print ads, billboards, commercials, etc.) is ineffective. It’s expensive, immeasurable, and it just doesn’t align with the way people shop and consume information today -- but on occasion, perhaps that’s all a bit harsh.
Walk like a boss. Talk like a boss. Inspire like a Girlboss. Both inside and outside the business world, society seems enamored with the idea of being a “boss” and all that comes with it. Perhaps it’s the perception of ownership, accomplishment, or autonomy; of corner offices and big paychecks. Being a boss, however, isn’t always as glamorous or carefree as it looks from a distance (or on Mad Men, for that matter).
Will Rogers, the famous 1930s' actor, said it best, “you will never get a second chance to make a first impression.” Today, you’re not only judged by the first impressions you make with people face-to-face, but also in the digital world. Your website, emails, and social media are all an extension of your company so you want to make sure they all put the best foot forward. According to HubSpot, the homepage is the most frequently visited page on most websites because it’s your site’s oldest link, where most direct visits end up, and the most advertised URL in marketing channels.
In an often cold, digital world, where human-to-human interaction is rare, personalization adds a touch of intimacy to our experiences. It makes marketing messages automatically feel more relevant and make your audience more likely to convert. With 86% of consumers reporting that it plays a role in their purchase decisions, personalization is not something marketers can ignore, but as with every powerful strategy, it isn’t without its roadblocks.
It’s no secret that Instagram is continuing to capture and retain new users every day. For those of you who are new to this platform, Instagram is a mobile application that allows users to post visually captivating pictures and videos, share funny memes, or give people a glance into their daily lives to their followers. For businesses and marketers, this gives us an opportunity to truly portray our brands and who we really are. Whether it’s a team photo at a company picnic, an employee hard at work, or an inspirational quote to get someone through a tough day; Instagram enables us to humanize our brands, along with building social proof.
Inspiration - the thing we all want but is so, so difficult to find. It’s no wonder we tend to wander around aimlessly when we don't a little effort in to finding that ‘ah-ha’ moment. It’s extremely easy to get caught up in the day-to-day craziness that surrounds us and by the time we have a moment to breathe, we have to eat dinner, unwind and go to bed. Who has time to be inspired? However, it’s so important to find something that infuses a little inspiration into our daily lives to help us become more creative.