Given that more than 65% of the population are visual learners, infographics are an incredibly useful tool to present complex data points in a simple and memorable way.
Whether you are the CEO of the company or just an employee, you work so hard to build up your business, its reputation, and to gain positive customer/client reviews.
Have you ever heard the ketchup and mustard theory? The basic gist is that consumers are but mere zombies in the glowing wash of the colors red and yellow. Put simpler, consumers really like red and yellow. Red gets us to stop and yellow makes us feel warm and fuzzy. Just look at how many fast food brands are built on these colors. While many brands adhere to this theory, it is just a theory. The science behind it can be cloudy, but regardless, data clearly shows the importance of color. According to research by The University of Winnipeg, “62%–90% of a person’s initial assessment of a product is based on color alone.” I’m going to give this statistic a moment to set in. 62%-90% of first impressions of a product are based on color.
Much like Anchorman's Brick Lampand’s love for lamp, I love infographics. I’ve always appreciated how a well-executed infographic can transform a complex or dry topic into a piece of compelling information that’s easily digestible.
Depending on what your business is, you may or may not be familiar with Local SEO, a practice optimizing your website to rank better for a local audience. According to BrightLocal “Local SEO is an effective way to market your business online. It helps businesses promote their products and services to local customers at the exact time they're looking for them.” Which is why If your company does business in a specific location, by having a physical store or just targeting visitors in that location, then Local SEO should be a part of your overall marketing strategy. Here are some ways you can start to optimize for local SEO:
Telecommuting (or working remote) isn’t just some passing trend in the workforce. It’s a very real, very prevalent way that many people are working their current jobs. I know, I’m coming out strong here, but as a telecommuter myself, I think it’s important to understand just how integrated it has gotten into the ‘normal’ work grind. If you don’t want to just believe these words I’m typing, though, CNBC has actually done the research and has found that 70% of people globally work remotely at least once a week. So, what exactly do companies need to know about adopting this way of business?
It’s no secret that search engine optimization has changed. Due to the constant evolution of search engines, outdated on-page strategies won’t cut it anymore.Back in the good ol’ days, you could get away with merely adding a few keywords into your content. Search engines liked to see them in certain locations of your code to understand a page's relevance for that query. Now, the relevancy and keyword-based algorithms that Google uses to evaluate and rank pages are much more complex.
I’m sure most of you have heard the saying, the best teacher is your last mistake. Failing is a great way to learn and improve, but most managers dread giving negative feedback and a majority of employees hate hearing it. As hard as it may be, the only way your employees will be able to learn and grow within the company is if they know what areas need improvement.