Everyone knows that Search Engine Optimization is critical to any digital marketing strategy, but what some people forget is that search rankings don’t improve by simply creating general content and blogging freely. If you want to excel in the SERP, you’ll need to combine SEO with a strategic content marketing plan. Once you execute on that plan, you’ll want to ensure you properly measure and track the results of your efforts in order to understand what’s working and what’s not. So, how do you do that?
In the last five years, marketing automation has grown into a $1.65 billion industry with over 142,000 businesses (including American Express, Intel, LinkedIn) relying on it to run and monitor many of their marketing efforts. From Unica (now known as IBM Omni-channel Marketing) in 1992 to the newest players like HubSpot, WhatsNexx, and Loopfuse, the marketing automation software market is more vast and comprehensive than ever, and the average monthly cost of using them has also dropped as well.
As with most industries, networking in marketing is an integral part of growing your career and personal brand. For some, networking at marketing events, conferences, meetups, and more provides a rush of excitement thinking of all the possible connections that could be made and business acquired. However, for others, including myself, mingling with large groups of people causes anxiety with the desire to retreat rather than go forth into the crowd and connect.
For those of you that have read my past blogs, you probably know that I am passionate about making a difference in the world around me and being a voice for change where change is needed.
As digital marketers, we are always looking for ways to grow our organic traffic by improving our SEO. With all of the major changes we have seen not only in the last two years, but that occur almost monthly now, it has become more competitive than ever. That is why it is more important than ever to run a technical SEO audit and work on implementing changes that can add up to a large amount of success in your results.
Imagine this: you visit a company’s website because you have a question about their service. After flipping through a few pages and not finding the answer, you notice there’s a chat bubble on the bottom hand corner. Lightbulb. You can chat with someone who will give you a quick answer, right now, so you click that little button and fire off your question. Then you wait…
Throughout my school career, I must have taken about a dozen quizzes, tests, and assessments providing information on how I personally learn best. In fact, this topic fascinated me so much, I actually completed my college senior thesis on visual-spatial learning. But why is it so important to know how you learn best? Or have some insight into how your colleagues, clients, family, or friends learn? Your understanding of how you learn can impact your efficiency, motivation, attention span, memory, and more. It can also heavily affect the way you speak, read, and write throughout your personal and professional life.
In this new digital era where consumers are more web-based, you want to make sure that your brand and your website are easily visible online.