Inbound Marketing Blog

Infographics Sales Website Copy

How to Use Emotional Triggers in Your Copy to Get More Sales [Infographic]

By: Ramona Sukhraj April 15th, 2018

Blog Feature

I have a confession to make: I have a problem with Retail Therapy. Sometimes, I get happy or sad (or even just bored) and want to buy something. Clothes, food, anything. I know, it’s terrible, but I take solace in the fact that I'm not alone. People are emotional creatures. When it comes to shopping, our emotions and mental states can change drastically as we go from Awareness to Consideration and ultimately, Decision Making. As any great inbound marketer, it’s our job to know and understand these emotional states and align our strategies to give consumers what they need during them to feel comfortable making a purchase.

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Mobile Optimization Infographics Mobile Marketing

9 Mobile Trends You Need to Know for 2018 [Infographic]

By: Joe Rinaldi April 14th, 2018

Blog Feature

Although we celebrated the great holiday of Festivus almost four months ago, I have one last minute grievance I’d really like to air. I’ve officially run out of patience for articles that declare “[Insert Year Here] is the Year of Mobile Design” or mention mobile-friendly design as a “top trend” for the year.

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Infographics Customer Satisfaction

How to Deal with Angry Customers (According to Science) [Infographic]

By: Reuben Yonatan April 8th, 2018

Blog Feature

As the outward face of the company, a customer service representative (CSR) is one of the most important players on your sales team. If those on the frontlines have poor judgement when it comes to working with the people that perform end-purchasing, even the most stellar business plan or innovative product can be undone. Anyone who works with customers knows a single negative interaction with a client can overshadow the effects of even dozens of positive ones.

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Infographics Word-of-Mouth Marketing

7 Must-Have Word-of-Mouth Marketing Strategies [Infographic]

By: Ramona Sukhraj April 7th, 2018

Blog Feature

SO -- Have you heard about that awesome new lead gen tactic? Ok, I’ve got nothing right now, but I bet I got your attention. Word-of-mouth marketing (WOM) is a powerful asset in our line of work. It not only piques people’s interest, but as the name implies, it gets people talking. About 62% of consumers search online for reviews and information before purchasing a product and a whopping 90% believe brand recommendations from friends.

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Infographics seo

SEO in 2018: 6 Killer Tips to Help Users Find What They Want [Infographic]

By: Derrick Weiss April 1st, 2018

Blog Feature

Google, the 800-pound SEO gorilla in the room, is always rolling out new features, structures, and changes to the algorithms that power is search engine. These changes happen pretty often and we aren’t always told about all of them. That makes it hard for a marketer to get up to speed on what’s changing, how it affects them, and how they need to adapt their strategies in order to continue to be successful, but there are some trends that are so large, they transcend any changes at the micro level that Google may make.

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Infographics Instagram Marketing

The Eye-Opening Influence of Instagram on Buying [Infographic]

By: Melissa Smith March 25th, 2018

Blog Feature

5.. 4.. 3.. 2.. 1.. Blast off! From 2014 to 2017, Instagram has seen a 357% increase in users and as of September 2017, it has a whopping 800 million active users. Looking at this growth and traffic, Instagram has become a major platform for influencers (the most influential on shopping habits, followed by Facebook and Pinterest) and this is a big deal.

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Can an Infographic Resume Help You Stand out in the Talent Pool? [Infographic]

By: Ramona Sukhraj March 24th, 2018

Blog Feature

A few years ago, Mashable wrote an article about the rise of the Yuccie, “The young urban creative” -- and a little bit of my sparkle faded. When I saw this, I had the sad realization that perhaps I’m not as much of a unicorn as I think I am. Like me, as a digital marketer, you’re likely more aware than others of the wealth of creative careers popping up these days. From writers and designers to developers and strategists of all kinds, creativity is a hot commodity, but also one many claim to have.

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Content Marketing Just for Fun Infographics

How Marketers Get Lucky on St. Patrick’s Day with $5.9B Being Spent! [Infographic]

By: Ramona Sukhraj March 17th, 2018

Blog Feature

Are you feeling lucky? Every St. Patrick’s Day, millions of people do -- especially in the United States. With more than 126.9 million Americans (30x the population of Ireland) expected to celebrate this year, the holiday can be the pot-of-gold at the end of marketing rainbow for many businesses. From decorations and greeting cards to clothing, food, and drink, over four billion dollars are spent during the celebrations, presenting a fun opportunity for businesses big and small to campaign for their cut.

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