How often do you come across an article claiming to reveal the hottest new marketing trend? For me, it’s almost a weekly occurrence, and if you’re like me, you’ve probably become much more skeptical and weary when it comes to deciding which new trends are actually here to stay. You might even find yourself reading about new trends thinking, “That will never last.” That’s not a bad thing.
Any time that someone asks me a question I don’t know the answer to or drops a fact I find hard to believe, I reach for my phone to Google it. Google is our fact checker and seemingly the source of any and all information. I mean, there’s a reason why search engines are the default homepage on most browsers. We’re always looking for answers and this is especially true when it comes to researching products or services we’re considering buying. Whether we’re looking for a car or a lawyer, we turn to Google. That’s why as marketers, it’s important to make sure when people are looking to buy a product or service you offer, your websites needs to be in the search engines waiting for them. Enter SEO and PPC. While SEO and PPC are both effective methods for boosting website traffic, do you know when you should be using one over the other?
The sun is shining and the air is warm. Here in New England, when spring (and soon to be summer) fever hits, it hits hard and I know I’m not alone saying sometimes it’s hard to focus during the work day. Spring fever or not, however, everyone has moments when their mind wanders.
Any inbound marketer knows that a campaign is only as good as the strategy behind it. The same applies to your brand's Facebook page. Posting to your Facebook audience without understanding who's in it and what type of content they want is like showering and doing your hair before hitting the gym– it's a waste of time and energy. The good news is that Facebook has a powerful and insightful - pun intended - analytics tool called Facebook Insights that allows you to easily measure the performance of your business page.
Being a kid born in the 80s, there was no such thing as a “messaging app” when I was growing up. Everything was done over the phone or with dial-up internet. Yes, I said dial-up. However, with smartphones, the messaging app world has grown up and become quite diverse. Between Snapchat, Facebook, Whatsapp, and others, there looks like there is no stopping it in the near future.
We’ve talked a lot about account-based marketing (ABM) recently and the general consensus around here is that it’s good for you, your brand, and your bottom line. There are a lot of tactics to juggle, inbound and outbound when building an ABM strategy, so here is a super condensed version of its key principles to help you make sense of it.
Everyone has a daily routine and it’s never the same for any two people. You might wake up at 4 AM and head right to the gym, or start your day by watching the morning news. The possibilities are endless. You might even be a late riser or someone who’s neither a morning person or a night owl. Either way, how you start and end your work day can have a big impact on your overall productivity and performance at the office.
Every digital marketer is looking for that quick win to improve their website. Whether it’s moving their site to a CMS like HubSpot or working on a new pillar content strategy, we all want that big break that will make our results explode. One key area we’ve seen a lot of opportunity in recently is technical SEO -- core areas of your website that you don’t see on the front end of your site, but can make a world of a difference if you can begin either implementing or cleaning up.