Looking for an easy way to get more mileage out of your marketing content? Try content repurposing. In this week's episode of The Inbound Success Podcast, AIIM VP of Marketing Tony Paille shares how his approach to repurposing the content that the organization is creating has enabled AIIM's small marketing team to dramatically grow visits and leads - all while saving time and effort.
Conversational marketing company Drift entered the crowded MarTech space and quickly garnered a lot of buzz. In the last year, the company has grown from 25 people to 100, opened a new office in San Francisco, and increased revenue by more than 10x. In this week's episode of The Inbound Success Podcast, Drift VP of Marketing, Dave Gerhardt shares why brand is the company's key differentiator and how leading with brand has fueled its growth.
Many inbound marketers shy away from leading with product-centric content and customer success stories fearing that they will miss opportunities to capture top-of-the funnel leads. The team at Bedrock Data has seen great results doing precisely the opposite. In this week's episode of The Inbound Success Podcast, Bedrock Data VP of Marketing Zak Pines shares how the company's approach of creating content focused on product use cases and regularly publishing customer stories has fueled traffic while increasing the volume of qualified leads.
If you could use only one inbound marketing tactic to generate increased visitor traffic, leads and customers, this inbound marketing pro says it should be original research. In this week's episode of The Inbound Success Podcast, Orbit Media Co-Founder and CMO Andy Crestodina shares his takeaways from 3+ years of creating and publishing original research, along with actionable tips that other marketers - like you - can use to create research of your own. Learn how his annual blogging survey has dramatically increased the number of backlinks to the Orbit Media site, generated incredible buzz on social media, and raised the company's visibility with its audience.
Some of the world's biggest brands have succeeded in large part due to their strong communities of brand evangelists. With limited resources, how can a scrappy startup build and scale a community? In this week's episode of The Inbound Success Podcast, Nikki Nixon talks about building the #FlipMyFunnel community and what it took to take it from a small event sponsored by Terminus to a 7,000+ person movement focused on improving the effectiveness of B2B marketing, sales and customer success professionals. From conferences and events, to a private Slack channel, blog contributor program, local meetups, and more, Nikki has built a variety of channels for community participation, all of which have contributed to the growth of FlipMyFunnel's passionate audience.
Can you use inbound marketing to get more value out of your paid conference sponsorship? In this week's episode of The Inbound Success Podcast, GaggleAMP Founder and CEO Glenn Gaudet shares how he's using classic inbound strategies to maximize the value of GaggleAMP's sponsorship of the 2018 Social Media Marketing World Conference, as well as how companies are using GaggleAMP to make is easy for their employees to share branded content.
How does a scrappy SaaS startup successfully take on the established giants in an industry? In this week's episode of The Inbound Success Podcast, commonsku Co-Founder Mark Graham shares how he and his wife (and Co-Founder) Catherine successfully grew commonsku and disrupted an industry dominated by large, entrenched, very well funded players.
How does the world's leading conversation rate optimization expert use email marketing to drive lead to customer conversions? In this week's episode of The Inbound Success Podcast, CXL Founder Peep Laja (voted as #1 most influential conversion rate optimization expert in the world) shares the specific email strategies and tactics that he and his team have used to acquire 80% of the company's new customers directly from their email campaigns.