There's been lots of talk lately about why brands should think like, and even become, media companies. But how do you actually build a media company? Frank Gruber This week on The Inbound Success Podcast, Frank Gruber shares the story of how he created Tech Cocktail and eventually transformed it into TechCo, a startup-focused media company that was recently acquired. From how to develop and grow and events business to the best way to build a robust content engine and strategies for building an audience, Frank covers in detail the strategies and tactics he used to transform TechCo from a scrappy grass roots network of startup founders into a thriving media business.
What if I told you that you could invest $6,000 in your marketing and get a ONE MILLION percent return on investment? Sounds pretty good, doesn't it? Ryan Bonnici This is exactly what Ryan Bonnici did during his time at HubSpot, and what he is planning on repeating now that he's taken on the role of CMO at G2 Crowd. This week on The Inbound Success Podcast, Ryan shares exactly what he did to deliver unheard of results and how you can do the same thing for minimal investment. His approach is simple, accessible and something that any business can replicate quickly with a bit of out-of-the-box thinking and the help of a web developer.
Can you realistically expect to get great results from inbound marketing if you have a shoestring budget and no dedicated marketer? Conor Malloy Just about every marketer I've ever spoken with has cited "lack of time" as their biggest challenge, followed closely by lack of budget. That's why I was so excited to interview Conor Malloy of Chi City Legal for this week's The Inbound Success Podcast. Conor and his business partner operate a two person law firm in Chicago and in addition to his full time job as an attorney and partner in the firm, Conor serves as the firm's marketer. With almost no budget, and with very little time or marketing experience, Conor has managed to generate extraordinary results for his law practice. Want to learn how he does it?
Voice search is getting a lot of buzz these days, but what types of companies is it right for and how should you use it as part of your marketing mix? Jeff Rohrs This week on The Inbound Success Podcast, Yext CMO Jeff Rohrs breaks down the subject of voice-first search and explains what types of companies it is particularly well suited for. He also shares specific examples of how small and medium sized businesses can quickly and easily get set up to be found on voice search and translate that into more business.
With search engine optimization changing so much, what's the secret to succeeding with SEO in 2018? Jeremiah Smith This week on The Inbound Success Podcast, SimpleTiger CEO Jeremiah Smith shares his insights on what's working - and what's not - with SEO. As the head of an SEO agency, he's worked with quite a few clients to solve SEO challenges and gets into specific detail on things like how to approach site structure, navigation menus, keyword and backlink strategies and more. He also shares his predictions for how voice search will impact the future of SEO. So much good stuff - check it out!
Lots of brands have podcasts, but very few podcasts succeed in delivering business results. Why? Jay Acunzo This week on The Inbound Success Podcast, Unthinkable Media Founder Jay Acunzo breaks down his formula for creating wildly successful podcasts for businesses like Drift, Divvy, Wistia, Flipboard, The Content Marketing Institute and Social Media Examiner.
How did SaaS startup Woopra increase lead to customer conversion rates while also shortening their sales cycle and improving the efficiency of the sales team? Elle Morgan This week on The Inbound Success Podcast, Woopra Head of Partnerships Elle Morgan shares the company's product qualified lead model and breaks down specifically what a PQL is, how it differs from an MQL, and the specific behavioral indicators that Woopra evaluates to determine whether its leads qualify as PQLs.
What's the secret to getting results from LinkedIn ads? AJ Wilcox This week on The Inbound Success Podcast, LinkedIn advertising expert and Founder of B2Linked AJ Wilcox shares how he builds LinkedIn ad campaigns for his clients along with insights into the best way to integrate LinkedIn ads into your sales and marketing funnel. As one of the world's top LinkedIn advertising experts and the owner of an agency that spends millions of dollars on LinkedIn ads, AJ truly understands what it takes to see success on the platform.