Inbound Marketing Blog

Inbound Success Podcasts & Shows

"Conversion Copywriting Ft. Joel Klettke" (Inbound Success Ep. 51)

By: Kathleen Booth August 13th, 2018

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What does it take for a company like HubSpot to double its website conversions and inbound call volume, increase demo requests by 35%, and increase product sign ups by 27%? Joel Klettke This week on The Inbound Success Podcast, conversion copywriting expert Joel Klettke shares the process h, along with a team from HubSpot, used to achieve such remarkable results. Known as "the guy who 2x'd HubSpot's conversions," Joel is a world renowned conversion copywriting expert and the founder of Case Study Buddy.

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Inbound Success Podcasts & Shows

"Speeding Up the Web Design Process Ft. Charles Drengberg of Belch.io" (Inbound Success Ep. 50)

By: Kathleen Booth August 6th, 2018

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Website redesign projects are typically of high strategic importance to companies, but they can be painstaking and time consuming. Charles Drengberg On this week's episode of The Inbound Success Podcast, Belch.io Founder Charles Drengberg talks about how he has shortened the amount of time needed for website redesigns, made it easier and faster to update sites over time, and in doing so, helped clients see a greater return on their website investments.

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Inbound Success Podcasts & Shows

"Visual Storytelling Featuring David Hooker of Prezi" (Inbound Success Ep. 49)

By: Kathleen Booth July 30th, 2018

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What do Bono, Nev Schulman, Ne-Yo, TED and SXSW have in common? They all rely on visual storytelling using Prezi to deliver impactful presentations. David Hooker On this week's episode of The Inbound Success Podcast, Prezi Head of Creative Services and Chief Evangelist David Hooker shares his process for taking a presentation topic and building a narrative and visual story around it. In addition, he goes into detail about the science behind effective presentations, and how that influences the ways in which the best public speakers deliver their talks.

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Inbound Marketing Inbound Success Podcasts & Shows

"The Rockstar Creative Method Featuring Max Traylor" (Inbound Success Ep. 48)

By: Kathleen Booth July 23rd, 2018

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What's the quickest and easiest way to turn your sales people and subject matter experts into content creators? Max Traylor On this week's episode of The Inbound Success Podcast, marketing agency coach Max Traylor talks about "The Rockstar Creative Method" - the process he's used to make reluctant sales people and subject matter experts into rockstar content creators by having them interview clients and then turning that into a video show.

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Inbound Marketing Inbound Success Podcasts & Shows

"Customer Interviews Featuring Kristin Zhivago" (Inbound Success Ep. 47)

By: Kathleen Booth July 16th, 2018

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What's the easiest way for marketers to uncover insights to inform your marketing strategies while also creating buy-in with the C-suite? Kristin Zhivago On this week's episode of The Inbound Success Podcast, marketing expert and author Kristin Zhivago shares her tried and true process for conducting customer interviews and distilling the insights she gains into actionable marketing strategies - all while gaining the trust and buy-in of her C-level clients. Kristin's exact strategy is provided in detail in her book  Roadmap to Revenue, How to Sell the Way Your Customers Want to Buy, but you can get the CliffsNotes version here!

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Inbound Marketing Inbound Success Podcasts & Shows

"Co-Marketing Partnerships Ft. Justin Keller of Sigstr" (Inbound Success Ep. 46)

By: Kathleen Booth July 9th, 2018

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How can early stage SaaS startups dramatically expand brand awareness and increase lead generation without spending a ton of money? Justin Keller On this week's episode of The Inbound Success Podcast, Sigstr VP of Marketing Justin Keller talks about co-marketing partnerships and how they've helped Sigstr gain traction without requiring a massive budget. 

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Inbound Marketing Inbound Success Podcasts & Shows

"Using Messenger Bots for Lead Generation Ft. Jason Swenk" (Inbound Success Ep. 45)

By: Kathleen Booth July 2nd, 2018

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What is the business impact of replacing contact forms with messenger bots? Jason Swenk On this week's episode of The Inbound Success Podcast, digital marketing agency advisor Jason Swenk talks about the results he got after replacing his website contact forms with ManyChat messenger bots.  TL;DR - he was able to increase services revenues by 74% and achieved email click through rates of 50%, all with minimal effort and cost.

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Inbound Marketing Inbound Success Podcasts & Shows

"Publishing Amazon Ebooks Featuring Phil Singleton" (Inbound Success Ep. 44)

By: Kathleen Booth June 25th, 2018

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What's a quick, easy, inexpensive, and relatively painless way to establish thought leadership while also generating business? Phil Singleton On this week's episode of The Inbound Success Podcast, SEO expert and author Phil Singleton shares the strategy he uses with his marketing clients. In this detailed interview, he takes us through the process of developing a keyword strategy, writing blogs, creating an ebook, publishing it on Amazon Kindle (and even as a hard copy for order!), and then leveraging that as a vehicle for getting guest interviews on podcasts.  Sounds complicated, but Phil shows how simple and easy it can be. 

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