This episode of the Hubcast is brought to you by Qwilr. We told you last episode that we’ll be doing a live Hubcast recording at INBOUND, now we want to know: What are you hoping to take away from INBOUND this year?
What is the business impact of replacing contact forms with messenger bots? Jason Swenk On this week's episode of The Inbound Success Podcast, digital marketing agency advisor Jason Swenk talks about the results he got after replacing his website contact forms with ManyChat messenger bots. TL;DR - he was able to increase services revenues by 74% and achieved email click through rates of 50%, all with minimal effort and cost.
What's a quick, easy, inexpensive, and relatively painless way to establish thought leadership while also generating business? Phil Singleton On this week's episode of The Inbound Success Podcast, SEO expert and author Phil Singleton shares the strategy he uses with his marketing clients. In this detailed interview, he takes us through the process of developing a keyword strategy, writing blogs, creating an ebook, publishing it on Amazon Kindle (and even as a hard copy for order!), and then leveraging that as a vehicle for getting guest interviews on podcasts. Sounds complicated, but Phil shows how simple and easy it can be.
What are some quick, low cost ways to generate fresh content and leads if you are a startup marketer with a lean team? Michele Aymold On this week's episode of The Inbound Success Podcast, Parker Dewey VP of Marketing Michele Aymold shares what she's focused on as she takes the reigns of marketing for this fast growing Chicago area startup. In her case, she's applying lessons learned from her days running marketing for G2 Crowd and is using surveys to gather data on her audience and turn it into fresh content for the company while using lead nurturing funnels to keep Parker Dewey top of mind with survey respondents.
What playbook is one of the world's leading marketers using to market and grow his new SaaS business? Ian Cleary In this week's episode of The Inbound Success Podcast, Ian Cleary is pulling back the curtain on the process he's using to launch and grow OutreachPlus, a new email outreach software platform that automates the sending and tracking of highly personalized emails. As the Founder of RazorSocial and a sought after keynote speaker, Ian is known globally as a leading advisor helping brands navigate the worlds of digital marketing and social media. I was fascinated to hear how he's applying his expertise to his own business - and you will be too!
What does it take to quadruple organic website traffic in one year? For Sales Hacker VP of Marketing Gaetano DiNardi, its all about community-contributed content and a laser-like focus on SEO and keyword strategy. In this week's episode of The Inbound Success Podcast, Gaetano shares exactly what he did to achieve dramatic growth in Sales Hacker's organic traffic, from developing a blog contributor program, to training his content team to optimize blog posts for target keywords, to testing new approaches to content promotion on platforms like LinkedIn.
This episode of the Hubcast is brought to you by our friends at DigitalMarketer. #INBOUND18 Speakers are out!
Evaluating inbound marketing agencies can be extremely difficult -- especially since the best of the best all seem to look alike. They all have slick websites, showcase solid case studies, and make big promises. But given that you'll be spending anywhere from $30,000 to $100,000 in a six- to 12-month period on an inbound marketing strategy that might be a make-or-break choice for your marketing team, it's important to get it right.