Evaluating inbound marketing agencies can be extremely difficult -- especially since the best of the best all seem to look alike. They all have slick websites, showcase solid case studies, and make big promises. But given that you'll be spending anywhere from $30,000 to $100,000 in a six- to 12-month period on an inbound marketing strategy that might be a make-or-break choice for your marketing team, it's important to get it right.
After much deliberation and internal evaluation of your goals and resources, you’ve decided that you need help from an inbound marketing agency. That means it’s time for you to start your search for the right agency partner. Whether you have worked with an agency before or not, you’ll probably begin to realize that not all agencies are the same. More importantly, even the best agencies may not be the right fit for you.
You've identified your marketing goals, now what? It's important for your marketing team to know how many leads they need to generate in order for sales to achieve their goals. And once you've aligned your business and marketing goals, you have in many ways decided your sales goals as well. Identifying leads and
Do you have what it takes to run a profitable inbound marketing campaign? If you don't have the right habits, you won't be able to keep your campaign afloat. If you aren't effectively running your inbound marketing campaign, you can be sending your prospects the wrong message. Inbound marketing isn't something you can
Money aside, Inbound Marketing is a huge time investment for any business looking to strengthen its online presence. A great way to strengthen your online presence is by creating resourceful content, that's necessary to attract more qualified leads. Inbound Marketing is a long-term commitment. Before customers can find you, you need to
All great investments are largely dependent on one thing only; return on investment. And depending on how well educated and prepared you are going in to the implementation of any given strategy will dictate the kind of return on investment you’ll be looking at. While planning your inbound marketing return
In order to identify how extensive a campaign your company needs, it’s important that you fully align your marketing goals with your overall business goals. If your marketing goals reflect your overall business goals, you as well as your agency will have a much more focused strategy moving forward in
When it comes to the implementation of any new marketing initiative, the value always lies in the ability to experience a positive return on investment. Obviously at one time or another you’ve asked yourself, “Is Inbound Marketing right for my company?” To properly answer this question requires a thorough understanding of