To kick off 2018, I took a giant leap and accepted a fully remote position in a role I’d essentially never done before (not in any official capacity, anyway). I would soon be the Director of Audience Engagement and Community at IMPACT. As someone who had always had the word “marketing” in my title in some way, this was a big shift. As I packed up my desk at my old job, I got a little scared. Sure, it was exciting to think about working from home (I’d never have to wear pants again, right?) and to join this team of people I already loved, but what if working there was dramatically different than meeting up with the team at conferences and chatting on Facebook?
Design wasn’t my first career, but that isn’t anything out of the ordinary in the world of design and development. Yes, some of my colleagues and design friends made their way through graphic design school or a related field, but an equal number found their way through other avenues. The journey to where I am today, however, wasn’t instantaneous or clean cut.
Today marks the end of my second week as part of the team at IMPACT. It’s been a busy two weeks thus far, but I could not be happier with my decision to join forces with Bob Ruffolo and this incredible team.
I’m an inbound marketing strategist. I’ve been one for years and I am always amazed at what can be accomplished when strategy and tactics come together. If you’ll be so kind as to indulge me for a bit, I’d like to share a story about how I accomplished something that was a longshot, through smart inbound strategy and tactics. It was about this time last year when I made the decision to do something I never imagined doing -- run for my local school board.
IMPACT is known for its transparency within the inbound marketing community. We tell it like it is. If HubSpot does something that doesn’t make sense, we talk about it. And after IMPACT went through a rough period back in 2015, Bob didn’t hide behind a veil of secrecy. He started writing about it and talking about it. A lot.
When was the last time you stopped to really reflect? It might seem like a silly question, but when you work in an industry as fast-paced and constantly changing as marketing, it can be easy to forget to slow down and take the time to look back at the work you’ve done. I know I’m guilty of this.
If you're reading this, it's likely we've spent a lot of time together over the past year, or even the past few. We're basically best blog friends and, as blog besties, I know you'll forgive me for bragging for a hot minute. (Clears throat)
Confidence is one of the sexiest things a person can have and while you wouldn’t usually equate “sexy” to “work” - or at least, you probably shouldn't - confidence is going to take you far. Confidence shines through when you have a good handle on your day-to-day responsibilities and the tasks you’re expected to complete. When you know what you’re doing, you stand a little taller, smile a little brighter, and (if you’re me) you may even do some finger guns while winking at coworkers or clients. Put simply, you feel good -- But that’s only one part of being a confident, kickass employee.