The business media is littered with articles about pivoting --69,400,000 of them to be exact. We hear all about pivots and the message is generally that our organizations are supposed to evolve, but how does that work? How does it happen? What does a pivot look like? How do you know it’s time for a change?
My last thought before walking out on the IMPACT Live stage was, "[INSERT INAPPROPRIATE WORD], I don't want to do this!" And then my fellow teammate, Dan Baum told me it was too late for that and guided me on stage where our CEO, Bob had just called my name and hundreds of people were waiting for me to speak. This is the story of everything that led up to that moment...
In addition to being a client success manager here at IMPACT, I, like many of us, have a side hustle. Back in 2013 my husband and I started a hard cider company. We packed up our life in Boston and we moved to my husband’s family’s farm in New York State to turn a home cider making hobby into a business. That business now has distribution in five states and two retail locations in NY, with plans to expand even further. As with any small business, we both wear multiple hats, and we’re a good team.
In order to understand any story, you have to start at the beginning. Mine began on the South Shore of Massachusetts about 20 minutes south of the city. Yes, I have a Boston accent. Yes, I like clam chowder and lobster. No, I will not say “park my car at Harvard Yard.” My parents raised me to always have an open mind; to be open to learning and most importantly, to be creative.
Taking time to reflect on your career path is important. Being able to look back on where you’ve been and the nuances of each step can seriously help you understand where you’re going, and even help you get there. When I took an internship on a whim 7 years ago, I didn’t know that I would be embarking on the most challenging, rewarding experience of my career, surrounded by some of the best people I know.
“I live my life a 1/4 mile at a time” -Dominic Toretto via GIPHY Some of you may recognize this quote from, The Fast & The Furious. Some of you may not. Quoted by car enthusiasts everywhere, the quote was actually a true statement for my career at one point. Having worked closely with a professional drag racing team for a five years, I did literally hang on every pass down the drag strip. (Which is the aforementioned 1/4 “quarter” mile.)
I never know how to answer the question “How long have you been at IMPACT?” While last month marked my first year at the company out of college, I never know how to mention that I worked at IMPACT much earlier– long before it was the inbound marketing agency and media company that it is today. As the youngest employee of the team, you may be surprised to hear that I was also one of IMPACT’s first ever employees– number 3 to be exact. IMPACT was founded in fall 2009, and during the following summer, I started at the company learning the basics of web development and graphic design. I was also just 16 and still in high school.
When you’re the leader of an organization, you have to be willing to experiment -- with new ideas, processes, etc.