Inbound Marketing Blog

IMPACT Stories The IMPACT Show Podcasts & Shows

"The Big 5, Technical SEO, Inbound & Sales, And More:" The IMPACT Show Ep. 28 [Show Notes]

By: Ramona Sukhraj November 17th, 2017

Blog Feature

In this week's episode of The IMPACT Show, Bob, Nick, and special guest, Marcus Sheridan talked about technical SEO, how to introduce Inbound to sales teams, the big 5, ending client agreements, and more. Just in case you missed us live (or if you want to relive the magic), you’ll find the episode’s show notes below as well as the recording.

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IMPACT Stories Leadership

What is Leadership? -- And Does It Really Matter?

By: Chris Duprey November 17th, 2017

Blog Feature

Lieutenant Colonel (LTC) Retired (RET) Chris Hockenberry took command of the 1st Battalion, 504th Parachute Infantry Regiment on a beautiful fall day in 2012. Captain (CPT) Caleb Ling and I (then CPT Duprey) stood in front of our companies on Pike Field. Our troopers had their M4s and fixed bayonets, and we were doing the All-American parade thing.  

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IMPACT Stories The IMPACT Show Podcasts & Shows

"Marketing Industry News, Experiments, and More:" The IMPACT Show Ep. 27 [Show Notes]

By: Ramona Sukhraj November 10th, 2017

Blog Feature

What experments are you testing on your website?   In this week's episode of The IMPACT Show, Bob and Nick talked about Google and Salesforces new partnership, WeWork buying Flatiron, why Twitter expanded tweets to 280 characters, IMPACTs popup experiment and more. Just in case you missed us live (or if you want to relive the magic), you’ll find the episode’s show notes below as well as the recording.

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Inbound Marketing IMPACT Stories

3 Misconceptions I Had About The Marketing World Before I Joined It

By: Shandia Drummond November 7th, 2017

Blog Feature

When I used to think of marketing, I used to picture the scene in the 1992 movie Boomerang. Marcus Graham (played by Eddie Murphy) and his brand and design team are in a big, official New York skyline boardroom. They’re brainstorming ideas to brand, launch, and market Helen Strangés’ (played by Grace Jones) new perfume. However, she wants none of the normal, vanilla, boring marketing ideas they are presenting. She wants the exotic, the exciting, the bold, the most shocking marketing strategy put in place to represent who she is. I thought to myself how exciting it looked in that room full of creative people. I wanted to someday experience that. Marketing was not my first love in the end, but as I got older and tested the waters in my career, it eventually led me to the marketing world.

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IMPACT Stories The IMPACT Show Podcasts & Shows

"Growth Driven Design & IMPACT’s Website Update:" The IMPACT Show Ep. 26 [Show Notes]

By: Ramona Sukhraj November 3rd, 2017

Blog Feature

In this week's episode of The IMPACT Show, Bob and Nick talked about copyrights and sharing, whether or not Facebook CTRs are dipping, is quality or quantity of content more important, how to make growth driven design more effective, and IMPACT's new website. Just in case you missed us live (or if you want to relive the magic), you’ll find the episode’s show notes below as well as the recording.

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IMPACT Stories Productivity

Multitasking is the Devil. Here’s How To Stop Doing It.

By: Angela Myrtetus November 2nd, 2017

Blog Feature

I used to think being a multitasker was awesome. In fact, it’s written in my Twitter profile: “Master Multitasker of all the things.” I was kick-ass at working while going to college (sort of). When I became a mom, I thought it was awesome I could prep dinner while being on a conference call and working on client projects and also helping my kids with their homework.

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Website Design IMPACT Stories IMPACT News

The Story Behind IMPACT’s Website Redesign

By: Bob Ruffolo November 1st, 2017

Blog Feature

If you’re a regular on the IMPACT website, you’ll notice we made some big changes yesterday. But this wasn’t a website website redesign. We recently reimagined IMPACT as a whole, and now, our website reflects this reimagining.

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IMPACT Stories INBOUND Event Website Throwdown

3 Lessons Learned from My First Speaking Engagement [INBOUND Reflections]

By: Carina Duffy October 19th, 2017

Blog Feature

Last month, I had the privilege of speaking at INBOUND 2017. I can still barely believe it! It was a whirlwind experience, and I’m still processing the awesomeness of getting to stand up in front of over 1,000 people (twice!) and share with them the top 10 things we’ve learned from doing over one hundred Website Throwdowns. As I think about that week, there are three lessons that I learned from this experience I’d love to share with you or any reluctant public speaker.

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