Picture it: September 2016. The somber glow of the screen share multiplied the anguish brewing in the pit of our stomachs. “This can’t be happening...” We were staring at a Google Analytics “Audience” report that looked like a cliff to nowhere. 94% of the website’s traffic was gone.
Hiring is hard, partially because reviewing candidates is extremely hard.
Last summer, a friend invited me to attend a two-day inbound marketing event in Hartford to meet some really cool people who are doing some really cool things that could help transform my strategies and boost my business! He also promised I’d have a great time in the process — and he was right on both counts.
At some point in the history of the internet, it became cool to call things “dead.” “Oh look, guys, if we say something is dead, it will get more clicks…” “Dead it is!” Yep. That’s what marketers do. Heck, it’s what humans do. We feel like if it’s not polarizing, then it’s not readable, clickable, or news-worthy.
This episode of the Hubcast is brought to you by our friends at IMPACT Live 2018. #INBOUND18 Speakers are out! (They must have heard us last week.) For the next few weeks, we’ll be talking about some of the titles that intrigue us the most. Here’s what caught our eye this week: Account Based Marketing: It's Not Just for Big Companies Anymore - Sharon Gillenwater As Far as AI Can See: Exploring the AI-Powered Future of Search - Purna Virji, Microsoft (2016 PPC Hero #1 most influential PPC Expert in the world) Assembly Required: Why Your Small Business Should Have An Event Strategy - Kenny Nguyen
It's 7:30 a.m. on a Thursday morning -- at least it is here on the East Coast. Normally, I would be bending over backward to ease you into the day with a few inspirational quotes or maybe even a quick how-to. But at this moment, you and I have bigger fish to fry. Here's the deal, folks. Early bird pricing for IMPACT Live '18 ends on January 17 -- and if you haven't gotten your tickets yet, I'm going to need you to sit down. You and I are going to have little chat.
And just like that, IMPACT Live has come and gone! Yesterday was the second and final day of IMPACT Live 2017 and it was just as memorable as the first. (When, if you recall, we announced IMPACT Live 2018 will have a free option. No big deal.)
Live from Hartford, it’s IMPACT Live! If you weren’t in the room or watching on Facebook this afternoon, the first day of IMPACT Live was certainly one worth talking about. To kick-off the SNL-themed event, attendees (marketing and sales leaders from across the country) were surprised with an original “cold-open” skit filmed on-location at our venue and starring several members of the IMPACT team. While there was a great deal of excitement to be had all day, the biggest highlight had to be the announcement of IMPACT Live 2018.