IMPACT Live was one of the best marketing conferences I’ve been to in a long time. While you may be thinking, “Sure, you work for IMPACT, of course, you’ll say that,” but I’ll be honest with you -- I was an IMPACT Live skeptic. Seeing the massive amount of time, energy, and money our team was pouring into this event conference for months and months, I wasn’t totally sold on this conference being worth it. However, as I sit here writing this article, I couldn’t be more grateful to have been a part of it.
IMPACT just wrapped up an amazing two-day event here in Hartford, Connecticut, you may have heard of: IMPACT Live 2018. It was a pretty big deal. Like my teammates, this was my second IMPACT Live, but my first as a team member and what an amazing event and grand production it was. On the surface, it looked like a seamless effort, however, leading up to this awesome event, I know we were all feeling a bit anxious, frazzled, as well as overwhelmed.
We kicked off day 2 of IMPACT Live 2018 by announcing plans to do it again next year (and yeah, even bigger)! 1,000 of the smartest inbound professionals will be learning from one another at the Connecticut Convention Center in Hartford next August 6 and 7. Will you be one of them? If you register before August 15 you can grab an All Access pass for just $150 (no promo code needed). Register now!
Yesterday, we kicked off IMPACT Live 2018 (our second annual conference) and I'm proud to say we came back (as the day's keynote speaker, Ann Handley would say) bigger, bolder, and braver. With over 500 marketing and sales professionals registered, we gathered at Hartford's Infinity Hall to not only discuss the latest and greatest in inbound marketing, but most importantly, get a peek into where it is going.
As with most industries, networking in marketing is an integral part of growing your career and personal brand. For some, networking at marketing events, conferences, meetups, and more provides a rush of excitement thinking of all the possible connections that could be made and business acquired. However, for others, including myself, mingling with large groups of people causes anxiety with the desire to retreat rather than go forth into the crowd and connect.
Website optimization whether it be for conversion, traffic, or anything else is something everyone knows (well, hopefully, knows) they should be doing. Unfortunately, it usually gets back-burnered for new content, pages, and other initiatives. Why does that happen? Well, typically optimization is viewed as difficult and time-consuming. Plus, you need a developer to make edits to your site for testing, right? Wrong.
Every year, we spend thousands of dollars on software to help run our businesses better, and every year, we find ourselves wondering, “am I getting all the value I could be out of these platforms?”
So, you want that perfect hire? You are looking for an employee who is dedicated, a self-starter comes up with great ideas, meets deadlines, and still jives with your company culture. Everyone has told you that you’re looking for a unicorn, right?