A lot of inbound marketers find themselves in this situation: They get notice of a new lead that makes them all excited. They can't wait to click the contact record and find out who it is. So, they go over to their HubSpot portal, pop open that record and then hang their head in disappointment seeing it’s someone not even remotely qualified. These kind of “junk leads” are common in inbound marketing and are often the bane of our existence -- but they don’t have to be.
In digital marketing, knowing the right metrics is a necessity to continuously improve your strategies. Because consumer behavior is always evolving, it’s vital to study all the reporting available so you can be sure your efforts are paying off. To help provide marketers with the information they need, HubSpot recently released a new “Web Analytics” dashboard, complete with new reports with more in-depth metrics.
When redesigning your website, you are often faced with the task of looking for a platform that is capable of the specific functionality of facilitating your marketing efforts. Researching the multitude of options can be a real pain. You may find yourself struggling to understand whether or not certain capabilities are supported/included, how secure the platform is, and how complex learning and using the software really is.
Marketing automation has changed the way that digital marketers interact with visitors, leads, prospects, and even customers. Through the use of automation, you’re able to save yourself time and money, while reaching your audience at the right time easier than ever before. Don’t believe me?
I’m a HUGE fan of Zapier. We’ve been using it for the past few years at IMPACT and it’s enabled us to maximize our usage of applications like HubSpot, Slack, Google Calendar, Eventbrite, and much more. Today, I’ll teach you to do the same (all without writing a line of code).
When it comes to inbound marketing content management systems (CMS), there are two names that you likely hear -- HubSpot and WordPress. Combined, these two platforms undoubtedly account for the highest market share of business websites on the internet today, but although HubSpot and WordPress might seem similar at first glance, they are in fact very different.
If you’ve been shopping around for marketing software, you’ve probably come across HubSpot, and it’s no secret that we are big fans of it.
When people ask who the best inbound or HubSpot Partner agency is, it’s easy to huff and say IMPACT -- but I’m not about those cliches. The HubSpot Partner Agency Program is rich with gifted inbound marketers who have taught us a thing or two over the years, and also vice versa. From content and strategy to design and development, our team is proud to be part of a community in which we can learn from and inspire one another; A network where we can have immense respect and admiration for each team’s talent both as competitors and colleagues.