Inbound Marketing Blog

HubSpot

How HubSpot's "Junk Marketing Leads" Helped it Go Public

By: Nick Salvatoriello May 24th, 2017

Blog Feature

A lot of inbound marketers  find themselves in this situation: They get notice of a new lead that makes them all excited. They can't wait to click the contact record and find out who it is. So, they go over to their HubSpot portal, pop open that record and then hang their head in disappointment seeing it’s someone not even remotely qualified. These kind of “junk leads” are common in inbound marketing and are often the bane of our existence -- but they don’t have to be.

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HubSpot Key Performance Indicators

8 New Web Analytics You Can't Ignore in HubSpot

By: Iris Hearn April 21st, 2017

Blog Feature

In digital marketing, knowing the right metrics is a necessity to continuously improve your strategies. Because consumer behavior is always evolving, it’s vital to study all the reporting available so you can be sure your efforts are paying off. To help provide marketers with the information they need, HubSpot recently released a new “Web Analytics” dashboard, complete with new reports with more in-depth metrics.

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HubSpot IMPACT Stories

Why Web Developers Love HubSpot [Interview]

By: Christine Austin April 19th, 2017

Blog Feature

When redesigning your website, you are often faced with the task of looking for a platform that is capable of the specific functionality of facilitating your marketing efforts. Researching the multitude of options can be a real pain. You may find yourself struggling to understand whether or not certain capabilities are supported/included, how secure the platform is, and how complex learning and using the software really is.

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HubSpot Marketing Automation Infographics

How Marketing Automation Can Help You Save Time and Money [Infographic]

By: Carolyn Edgecomb April 10th, 2017

Blog Feature

Marketing automation has changed the way that digital marketers interact with visitors, leads, prospects, and even customers. Through the use of automation, you’re able to save yourself time and money, while reaching your audience at the right time easier than ever before. Don’t believe me?

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HubSpot Marketing Technology

How to Integrate HubSpot With (Damn Near) Everything Using Zapier

By: Kyle Bento April 3rd, 2017

Blog Feature

I’m a HUGE fan of Zapier. We’ve been using it for the past few years at IMPACT and it’s enabled us to maximize our usage of applications like HubSpot, Slack, Google Calendar, Eventbrite, and much more. Today, I’ll teach you to do the same (all without writing a line of code).

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HubSpot Website Management Content Management Systems

HubSpot vs WordPress

By: Vin Gaeta March 23rd, 2017

Blog Feature

When it comes to inbound marketing content management systems (CMS), there are two names that you likely hear -- HubSpot and WordPress. Combined, these two platforms undoubtedly account for the highest market share of business websites on the internet today, but although HubSpot and WordPress might seem similar at first glance, they are in fact very different. 

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HubSpot

Which HubSpot Package is Right for You? Free vs. Basic vs. Pro vs. Enterprise

By: Carina Duffy March 21st, 2017

Blog Feature

If you’ve been shopping around for marketing software, you’ve probably come across HubSpot, and it’s no secret that we are big fans of it.

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HubSpot Hiring a Marketing Agency

The Top 13 Inbound & HubSpot Partner Agencies [Marketer’s Dozen]

By: Ramona Sukhraj March 16th, 2017

Blog Feature

When people ask who the best inbound or HubSpot Partner agency is, it’s easy to huff and say IMPACT -- but I’m not about those cliches. The HubSpot Partner Agency Program is rich with gifted inbound marketers who have taught us a thing or two over the years, and also vice versa. From content and strategy to design and development, our team is proud to be part of a community in which we can learn from and inspire one another; A network where we can have immense respect and admiration for each team’s talent both as competitors and colleagues.

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