The IMPACT Blog
The latest in inbound marketing, sales, design, & conversion rate optimization.
HubSpot is our marketing software of choice, but that doesn't mean it's the only choice. In fact, there are more options than ever before, making the buying decision a bit of a Sophie's Choice. When we meet with prospective clients who aren't already using HubSpot, we get asked about a handful of different platforms and Marketo is one of the most common. Now, don't get us, wrong. Marketo has a solid reputation and is effective, but there is a lot more to consider when comparing marketing software than just price and features.
In the fast-paced world of digital marketing, you never really run out of things to learn. Luckily, there are countless resources available online to sharpen your skills as a marketer, whether you’re a beginner or expert, who’s been around the block a few times. At IMPACT, our go-to for expanding our inbound knowledge and skillset is HubSpot Academy’s wide variety of certification courses.
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If you've been reading our inbound marketing blog for a while, you know we're big fans of HubSpot. We use HubSpot to grow our clients business and our own. We basically live in the platform. However, nothing is perfect, and HubSpot is no exception to that rule.
HubSpot is to IMPACT as Dunkin is to America. We run on it -- and almost all of our clients do as well. As a Diamond HubSpot Partner Agency, prospects often ask us how much HubSpot is and if it's worth the price tag, but that all depends. The price of HubSpot varies based on which package you choose and how many contacts you have (among other things), and the value depends on your organization's needs and how you actually use it.
HubSpot is arguably the only true all-in-one inbound marketing platform on the market. Since its inception, the company has constantly expanded its collection of features and tools to keep up with marketing best practices. Even as the demand for conversion rate optimization (CRO) tools has increased in the last several years, for example. HubSpot has faithfully accommodated us with powerful and seamless tools to improve conversions.
HubSpot is a powerful tool, but it’s just that -- a tool. Back when I was in client service, I often heard people complain when their website traffic and conversions didn’t just magically skyrocket after buying HubSpot, but that expectation was unrealistic in the first place. Like a hammer, pair of scissors, or even a flat iron, HubSpot doesn’t do the work for you, but it makes your work significantly easier to do. One area HubSpot has made particular advancement in recently is content creation and strategy.
Learning HubSpot can be overwhelming. I know, I’ve been there -- but believe it or not, even experienced HubSpotters sometimes realize that they aren’t using parts of the platform correctly.
By now, you’ve probably heard of the HubSpot Impact Awards. If not, they're basically a series of different awards given out quarterly by HubSpot to HubSpot Certified Partners. The six award categories include Inbound Growth Story, Integrations Innovation, Website Design, Growth-Driven Design, Graphic Design, and Sales Enablement, and needless to say, every agency wants to be recognized. In addition to recognition this quarter, Q3 winners are automatically entered as finalists for the annual Impact Awards that are presented at HubSpot's INBOUND Conference (coming up in November). Having taken two of these awards last year, our talented family here at IMPACT has decided to once again enter one of our best websites into the mix!
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