Are you a patient person? If so, how patient are you, exactly? Would you wait 10 seconds for an app to load? 15 seconds for a web page to load? 30 seconds for a page to print? For a reference point, if I’m browsing images on imgur or reddit or Instagram, and they don’t load instantly, I’m gone in a flash. I’d be shocked if you don’t do the same.
Sitting at the heart of HubSpot’s marketing automation, HubSpot Workflows are immensely powerful. Most clients I come across, however, haven’t really started dabbling in their capabilities. They have a few workflows here and there that are meant to help nurture leads from one stage in the funnel to the next, but, for the most part, they don’t have a significant amount of strategy behind them. Here are three awesome (and most importantly, strategic) things you aren’t doing with HubSpot Workflows.
Aptify provides membership and associatation management software and services to enterprise-level, membership-based organizations. When they came to IMPACT, their team was making the transition to a more inbound marketing-focused approach.
Competition is everything when it comes to managing and growing your business. You want to be bigger, better, and more attractive than the company who’s doing the same thing as you, right? I mean, that’s the big picture, but, in the words of Gary V - “You really should focus on putting yourself out of business instead of worrying about what your competition is doing.” Which leads me to SMS marketing (text message marketing) and why it’s a must.
You might have great marketing, but if your leads don’t close, you’re still toast. Most of us commonly lose deals to: The status quo (not wanting to change) An alternative solution (they chose another way) A competitor (they took it in house, they went with one of your peers) But in the end, the overarching reason tends to be that the lead wasn’t a good match for you to begin with.
A lot of inbound marketers find themselves in this situation: They get notice of a new lead that makes them all excited. They can't wait to click the contact record and find out who it is. So, they go over to their HubSpot portal, pop open that record and then hang their head in disappointment seeing it’s someone not even remotely qualified. These kind of “junk leads” are common in inbound marketing and are often the bane of our existence -- but they don’t have to be.
In digital marketing, knowing the right metrics is a necessity to continuously improve your strategies. Because consumer behavior is always evolving, it’s vital to study all the reporting available so you can be sure your efforts are paying off. To help provide marketers with the information they need, HubSpot recently released a new “Web Analytics” dashboard, complete with new reports with more in-depth metrics.
When redesigning your website, you are often faced with the task of looking for a platform that is capable of the specific functionality of facilitating your marketing efforts. Researching the multitude of options can be a real pain. You may find yourself struggling to understand whether or not certain capabilities are supported/included, how secure the platform is, and how complex learning and using the software really is.