The IMPACT Blog
The latest in inbound marketing, sales, design, & conversion rate optimization.
If you’ve been shopping around for marketing software, you’ve probably come across HubSpot, and it’s no secret that we are big fans of it.
When people ask who the best inbound or HubSpot Partner agency is, it’s easy to huff and say IMPACT -- but I’m not about those cliches. The HubSpot Partner Agency Program is rich with gifted inbound marketers who have taught us a thing or two over the years, and also vice versa. From content and strategy to design and development, our team is proud to be part of a community in which we can learn from and inspire one another; A network where we can have immense respect and admiration for each team’s talent both as competitors and colleagues.
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If you didn’t know already, I worked at HubSpot for 4-1/2 years. During most of that time, I was what you would call “an Inbound Professor” at HubSpot Academy and under the leadership of the very awesome and hardworking, Mark Kilens, I was part of the team that published the first HubSpot certification and developed HubSpot Academy’s original mission. I even remember delivering the HubSpot certification at INBOUND 2013 with my colleague Sarah Bedrick to a room of about a hundred people so I’ve been there since the beginning.
HubSpot is our marketing software of choice, but that doesn't mean it's the only choice. In fact, there are more options than ever before, making the buying decision a bit of a Sophie's Choice. When we meet with prospective clients who aren't already using HubSpot, we get asked about a handful of different platforms and Marketo is one of the most common. Now, don't get us, wrong. Marketo has a solid reputation and is effective, but there is a lot more to consider when comparing marketing software than just price and features.
In the fast-paced world of digital marketing, you never really run out of things to learn. Luckily, there are countless resources available online to sharpen your skills as a marketer, whether you’re a beginner or expert, who’s been around the block a few times. At IMPACT, our go-to for expanding our inbound knowledge and skillset is HubSpot Academy’s wide variety of certification courses.
If you've been reading our inbound marketing blog for a while, you know we're big fans of HubSpot. We use HubSpot to grow our clients business and our own. We basically live in the platform. However, nothing is perfect, and HubSpot is no exception to that rule.
HubSpot is to IMPACT as Dunkin is to America. We run on it -- and almost all of our clients do as well. As a Diamond HubSpot Partner Agency, prospects often ask us how much HubSpot is and if it's worth the price tag, but that all depends. The price of HubSpot varies based on which package you choose and how many contacts you have (among other things), and the value depends on your organization's needs and how you actually use it.
HubSpot is arguably the only true all-in-one inbound marketing platform on the market. Since its inception, the company has constantly expanded its collection of features and tools to keep up with marketing best practices. Even as the demand for conversion rate optimization (CRO) tools has increased in the last several years, for example. HubSpot has faithfully accommodated us with powerful and seamless tools to improve conversions.
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