As many of you know, partnering with an inbound marketing agency is a big deal. It requires you to self-educate, research multiple agencies (or other options), gain internal buy-in, plan to invest lots of money, sign contracts, and ramp up. At IMPACT, on the front lines of those “partnering with an agency” conversations are our Client Success Managers (CSMs), who help you find answers to the tough questions and navigate the sometimes complex journey.
After much deliberation and internal evaluation of your goals and resources, you’ve decided that you need help from an inbound marketing agency. That means it’s time for you to start your search for the right agency partner. Whether you have worked with an agency before or not, you’ll probably begin to realize that not all agencies are the same. More importantly, even the best agencies may not be the right fit for you.
We’ve all heard them before, the tales of a seemingly “simple” website projects that turned into nightmares. These stories don’t just come from one side of the project though. From an agency perspective, I have heard them from both the clients as well as the project managers. The projects start with an amazing proposal, clearly laid out. “Should be a breeze!” they say. “This will be an easy one.” Except that is very rarely the case.
HubSpot is making some long awaited changes to its Partner Directory, hooray!! As a diamond partner, the HubSpot directory plays a predominant role at IMPACT. For example, it’s important to us to have a lot of reviews and case studies accessible there so that we can stand up against our competitors and generate leads from it. Some of our best clients have come from the partner directory, so it has worked well for us so far, but the slated changes will bring more value not only to us, but to you, the consumer, as well.
Even greats like The Beatles got by with a little help from their friends, so why shouldn't your marketing? Whether you're already working with a marketing agency or never even considered it, this week, Bob and Nick took to Facebook Live to discuss what you need to know, discuss the new marketing mandate, Alexa's new skills, and what you should know IMPACT Live 2017.
When people ask who the best inbound or HubSpot Partner agency is, it’s easy to huff and say IMPACT -- but I’m not about those cliches. The HubSpot Partner Agency Program is rich with gifted inbound marketers who have taught us a thing or two over the years, and also vice versa. From content and strategy to design and development, our team is proud to be part of a community in which we can learn from and inspire one another; A network where we can have immense respect and admiration for each team’s talent both as competitors and colleagues.
So, this is my first attempt to just shake the rust off for this, the first article I’m privileged to publish on the IMPACT Marketing Blog. Hi! My name is Nick Salvatoriello and I just joined the IMPACT team in January as an inbound marketing strategist. What that really means is I'm one of the first people prospective clients get to meet with to discuss what their marketing goals and needs are and to help assess who is a really great fit. Usually, this means having consultative calls covering what those marketers need to do within the organization, what they're trying to accomplish, and what the team at IMPACT provides in terms of value and skills and talent to the organizations that hire us. So if you’re reading this, I’m going to assume a few things.
Inbound marketing is like an office space, employees, or even a loan. It's an investment in your business’ future. Adopting it into your organization has its price tag, no doubt, but like any smart investment, it ends up paying for itself in not only ROI, but competitive advantage as well. From website redesign and landing pages to social media and blogging, inbound marketing is a powerful, full-service approach to helping companies achieve their business goals. But I know, I know; that doesn't answer the question at all. What does inbound marketing cost?