If you’ve been following the news lately, you know a lot of Papa John’s dirty laundry from the past few years is being aired very publicly. It all started last year. Papa John’s had a longstanding partnership with the NFL, being the “Preferred Pizza” choice of 23 NFL teams, and even a multi-year partnership with the league and the Super Bowl. Unfortunately, last November, John Schnatter, who was CEO of Papa John’s at that time, wasn’t pleased with the way the NFL handled players who knelt during the National Anthem and was extremely vocal about it. The result was a chain reaction of public relations disasters few would have seen coming.
There’s a lot at stake during a new employee’s first week of work. Just imagine your first day. It’s exciting, but also scary. You arrive full of optimism and eagerness to get started. Then, you walk in the door and the next moment can go two ways: You can wander around inside of a building you’re totally unfamiliar with, searching for someone who can help tell you where to go. You’re greeted by someone awaiting your arrival, who guides you to a tidy desk complete with a beautiful new employee kit and a welcome sign on it.
So, you want that perfect hire? You are looking for an employee who is dedicated, a self-starter comes up with great ideas, meets deadlines, and still jives with your company culture. Everyone has told you that you’re looking for a unicorn, right?
So, I was late to the Mad Men phenomenon, but since I started it in the fall last year, I’ve been hooked. It’s fascinating how well it captures the stress of creative careers and the agency environment and also, just how little has changed in the past 50 years. Well, aside from all the smoking, suits, affairs -- ok, maybe a lot has changed.
Confession: Body language first became an interest of mine through reading teen magazines as I was growing up, and, I’m sure to no one's surprise, it was more focused on romance. Of course, that helped me navigate the dating world, but as I grew older, I realized body language mattered just as much in professional settings as personal ones. In fact, part of the curriculum for my college communications class, focused on this exact topic.
Whether you’re just starting out, changing companies, or making a career shift, getting a job in marketing can be pretty tough. I remember this very clearly from when I was first trying to get a job in the industry.
Reaching the top of the corporate ladder, despite popular millennial belief, doesn’t happen overnight. Not in any career. Robert Collier says it best... “Success is the sum of small efforts -- repeated day in and day out.” Here’s a quick story of how I learned this at an early age.
There’s often debate among marketing leaders about how to assemble your marketing team – with specialists or generalists, or both. With many marketing teams now practicing inbound marketing, the role of marketing “specialist” is more important than ever. If you were to get an inside look at tech companies like Onshape in Cambridge, MA, you’ll see specialists are in high demand and provide enormous value for relatively small marketing teams, while generalists, as their name suggests, can be more cost-effective, wearing many hats. But which is right for you?