So, I was late to the Mad Men phenomenon, but since I started it in the fall last year, I’ve been hooked. It’s fascinating how well it captures the stress of creative careers and the agency environment and also, just how little has changed in the past 50 years. Well, aside from all the smoking, suits, affairs -- ok, maybe a lot has changed.
Confession: Body language first became an interest of mine through reading teen magazines as I was growing up, and, I’m sure to no one's surprise, it was more focused on romance. Of course, that helped me navigate the dating world, but as I grew older, I realized body language mattered just as much in professional settings as personal ones. In fact, part of the curriculum for my college communications class, focused on this exact topic.
Whether you’re just starting out, changing companies, or making a career shift, getting a job in marketing can be pretty tough. I remember this very clearly from when I was first trying to get a job in the industry.
Reaching the top of the corporate ladder, despite popular millennial belief, doesn’t happen overnight. Not in any career. Robert Collier says it best... “Success is the sum of small efforts -- repeated day in and day out.” Here’s a quick story of how I learned this at an early age.
There’s often debate among marketing leaders about how to assemble your marketing team – with specialists or generalists, or both. With many marketing teams now practicing inbound marketing, the role of marketing “specialist” is more important than ever. If you were to get an inside look at tech companies like Onshape in Cambridge, MA, you’ll see specialists are in high demand and provide enormous value for relatively small marketing teams, while generalists, as their name suggests, can be more cost-effective, wearing many hats. But which is right for you?
Hiring is tough. It takes practice, patience, and some good old trial-and-error. Over the last couple years, I’ve worked with our CEO to further develop our hiring process. We’ve had a lot of great successes -- as well as some epic failures. Through all of our experiences, however, we never got discouraged.