Wouldn’t it be nice to get your brand in front of thousands (or even millions) of readers without having to pay a cent? The good news is, you can. Many business are under the impression that being featured on major publications either costs money or you have to be an amazing writer. While some publications will allow you to pay for sponsored posts, and being a great writer certainly helps, the truth is you can get featured without either of those prerequisites -- if you know what you’re doing.
This post originally appeared on the Force Management Blog. To read more content like this, visit the blog here. Alignment is a critical component to an entire organization executing a successful sales message. If you want to drive consistency, repeatability and predictable results, you need everyone rowing the oars in the same direction. Communicating your value and differentiation effectively, requires a shift in mindset, an understanding that you aren’t providing product features, widgets and SKUs. You’re providing value that helps your customers achieve critical positive business outcomes that have bottom-line impact. It’s not about features and functions. It’s about value and solutions.
What if I told you that you could build your exposure, credibility, and business network in just an hour of your time? Okay, I’ll tone down the sales talk, but the fact is that many businesses are seeing great results just by implementing a blog on their website and consistently publishing