Over the years, you have probably seen many articles circulating about Growth-driven Design (GDD) and the benefits the process has over traditional web design. And If you haven’t, get with it! Read through our guide: What is Growth-driven Design? You won’t regret it. Despite all of this content, one question commonly asked is: Why does Growth-driven Design cost so much?
If you’re like a lot of digital marketers, you’ve heard a lot about growth-driven design without ever learning much about what it really is. Sound familiar? Now’s the perfect time to change that! So what is growth-driven website design? Growth-driven design (GDD) is a methodology that uses a steady, systematic approach to create continuous growth. This is done in three primary phases.
Imagine you hurt your knee and went to a doctor to get it looked at. Once in the examination room, you have a short conversation with your doctor to describe how you hurt it and what it is feeling like. Your doctor listens to the symptoms and says, “Based on what I’m hearing, we should perform surgery right now on your knee. Let me go wash my hands and grab my tools.” You’re thinking, “his doctor is crazy! Isn’t he going to do any xrays, MRI, or consult with other doctors? He’s just jumping right do surgery?!” As crazy as this scenario may sound, this is the exact thing we often do with our marketing and websites.
Whether it's through design or marketing, HubSpot's Luke Summerfield is dedicated to helping people and teams reach their peak performance.
Remember the last time you went through a website redesign? Do you have fond memories of the process? If you're like most people, the answer is a definitive "No!" The process of redesigning a website is complex, time consuming, expensive and difficult. However, it's also a necessary evil. Let your website languish and not only will your organization look out of date, search engines will most likely rank you lower and lower over time, to the point where you might as well not have a site at all.
Website redesign -- two words that often strike fear in the hearts of business owners and marketing teams everywhere. Inevitably, these words mean three months focused on site redesign with swarms of lead-up work and planning, content audits, focus group card-sort exercises for site navigation, wireframing, usability testing, frustrations over budget and scope, and even some political maneuvers about who gets what real estate on the site.