While people may not be familiar with Dieter Rams, chances are everyone has used a product heavily influenced by him. Rams, a German industrial designer, is one of the most influential designers of the 20th and 21st centuries. His work and design philosophy of “less but better” helped Braun, a consumer products company, create products that transformed the way people use household appliances and today, his philosophies and principles continue to influence designers and major companies like Apple. One of the most influential contributions to the design world is Rams’s set of guidelines known as the “10 Principles of Good Design.”
We’ve talked a lot about collaboration, feedback, and project management in very abstract, generalized ways in previous episodes. But for the past two to three weeks, Christine and I have been proverbially attached at the hip to complete two massive projects with substantial content and design requirements.
This week, Jessie-Lee, Marcella, and I are deep in the weeds with projects, so we will be back next week with a new espisode. However, we're not going to leave you empty-handed today. Instead, since we're all neck-deep in collaborative internal and client projects, we're going to share with you our 3 favorite episodes that have to do with the best practices around those very topics. Collaboration. Feedback. Project management. The very core of what we all do every day.
While I was out last week on vacation, Marcella and Jessie-Lee brought in a special, in-house guest -- IMPACT designer Joe Rinaldi -- to talk about a designer-specific challenge. But first, a little background.
I know we’ve talked about the art of giving and receiving feedback on Creator's Block. But this week, we wanted to address something specific we’ve touched upon in previous episodes -- how to handle negative feedback from clients that we don't agree with. Since it's a significant feedback challenge on its own right, we would always say, “Hey, let's talk about this on a different episode.” Well, today is that day. This is that "different episode."
Here's the thing about being a marketing creative -- whether you're a designer, developer, or content creator. There is this constant pressure to perform. To be creative. To stay creative. To be able to spontaneously produce compelling, engaging, inspiring products for clients out of thin air and on-demand. It's great that our work has given us a reputation of being creative wizards, but sometimes the idea of having to live up to those expectations can be stressful.
Every company runs into the awkward in-between phase of “Our site needs a redesign” and “Where do we begin?” With Google’s ever-changing algorithm, the daily addition of new design trends, and constant waves of new technology, it can be tough to figure out what your new site needs and what it doesn’t.
While Jessie-Lee, Marcella, and I would love to pretend our moments of creative genius are an effortless and ever-flowing constant, that's not reality. Do we have talent in spades? Of course. But, in addition to our education and experience, each of us calls upon a different set of applications and tools in our own creative toolboxes to execute, create, and deliver for our colleagues and clients. So, this week, in honor of Thanksgiving, we're pulling back the curtain on a few of the simple, yet powerful apps we're most thankful for.