While Jessie-Lee, Marcella, and I would love to pretend our moments of creative genius are an effortless and ever-flowing constant, that's not reality. Do we have talent in spades? Of course. But, in addition to our education and experience, each of us calls upon a different set of applications and tools in our own creative toolboxes to execute, create, and deliver for our colleagues and clients. So, this week, in honor of Thanksgiving, we're pulling back the curtain on a few of the simple, yet powerful apps we're most thankful for.
For this week's episode, we were joined by a very special guest -- Vin Gaeta, IMPACT's Creative Director -- for deep dive into something we’ve touched upon before in a number of previous episodes. (Most recently, Episode #40 - When Creative Projects Go Off the Rails.) The idea of "speaking creative" to non-creatives.
Let me share a quick fact with you. A recent study found people follow directions with text and illustrations 323% better than with just text. I repeat 323% better. That’s nuts, right?! If users digest messages and take action that much more when accompanied by a visual then why not turn your marketing content into visual content? Infographics can be a highly effective way to get your content out into the digital in this way and engage your audience than with text alone. But how do you make sure that yours is more than just another pretty image?
Love 'em or hate 'em, processes exist for a reason.
Ah, Halloween. It's a festive holiday filled with goblins and ghouls, tricks and treats, and candy and costumes. For us IMPACTers, Halloween also brings with it a chance for us to judge brands on how well they "get in on the fun" with their advertisements. The results can be boo-tiful, but sometimes they're downright scary -- and not in the good way. (When it comes to holiday marketing of any kind, marketers have to walk a fine line.)
There are few communication methods with the ability to so perfectly describe your mood, situation, and even internal monologue as the GIF does. From memes to promotional messages and social media, GIFs are infiltrating our daily personal and professional conversations, and as a marketer, you should be taking advantage. It only takes seconds -- no joke.
There is a difference between learning how to create a case study and learning how to create a case study that is memorable. That persuades. That sings from the rooftops, “Just look at these results — you know you want to work with us!” Unfortunately, many of the case studies I’ve read are boring, self-aggrandizing, and uninspiring. That’s because most organizations know they need case studies, but fall terribly short in execution.
It’s old news by now -- design is absolutely essential in communicating messages and emotions in your marketing. The psychological impact of color in particular is a popular topic and design consideration for most marketers (especially when it comes to conversion rates), but unless you are a designer by trade or an art lover, it’s unlikely that you’ve thought deeply into the effects of shape.