This week, Jessie-Lee, Marcella, and I are deep in the weeds with projects, so we will be back next week with a new espisode. However, we're not going to leave you empty-handed today. Instead, since we're all neck-deep in collaborative internal and client projects, we're going to share with you our 3 favorite episodes that have to do with the best practices around those very topics. Collaboration. Feedback. Project management. The very core of what we all do every day.
While I was out last week on vacation, Marcella and Jessie-Lee brought in a special, in-house guest -- IMPACT designer Joe Rinaldi -- to talk about a designer-specific challenge. But first, a little background.
I know we’ve talked about the art of giving and receiving feedback on Creator's Block. But this week, we wanted to address something specific we’ve touched upon in previous episodes -- how to handle negative feedback from clients that we don't agree with. Since it's a significant feedback challenge on its own right, we would always say, “Hey, let's talk about this on a different episode.” Well, today is that day. This is that "different episode."
Here's the thing about being a marketing creative -- whether you're a designer, developer, or content creator. There is this constant pressure to perform. To be creative. To stay creative. To be able to spontaneously produce compelling, engaging, inspiring products for clients out of thin air and on-demand. It's great that our work has given us a reputation of being creative wizards, but sometimes the idea of having to live up to those expectations can be stressful.
Every company runs into the awkward in-between phase of “Our site needs a redesign” and “Where do we begin?” With Google’s ever-changing algorithm, the daily addition of new design trends, and constant waves of new technology, it can be tough to figure out what your new site needs and what it doesn’t.
While Jessie-Lee, Marcella, and I would love to pretend our moments of creative genius are an effortless and ever-flowing constant, that's not reality. Do we have talent in spades? Of course. But, in addition to our education and experience, each of us calls upon a different set of applications and tools in our own creative toolboxes to execute, create, and deliver for our colleagues and clients. So, this week, in honor of Thanksgiving, we're pulling back the curtain on a few of the simple, yet powerful apps we're most thankful for.
For this week's episode, we were joined by a very special guest -- Vin Gaeta, IMPACT's Creative Director -- for deep dive into something we’ve touched upon before in a number of previous episodes. (Most recently, Episode #40 - When Creative Projects Go Off the Rails.) The idea of "speaking creative" to non-creatives.
Let me share a quick fact with you. A recent study found people follow directions with text and illustrations 323% better than with just text. I repeat 323% better. That’s nuts, right?! If users digest messages and take action that much more when accompanied by a visual then why not turn your marketing content into visual content? Infographics can be a highly effective way to get your content out into the digital in this way and engage your audience than with text alone. But how do you make sure that yours is more than just another pretty image?