Inbound Marketing Blog

Marketing Technology Google Analytics

Google Analytics: The Good, The Bad, and the Ugly Missing Link

By: Angela Bowman May 16th, 2018

Blog Feature

Google Analytics is a staple for websites, but ol’ reliable just isn’t what she used to be. Most – if not all – businesses depend on it on some regular basis to understand how their websites are doing. Is traffic up today? How many visitors are bouncing? It’s popular, handy, filled with data, and free to use --but today’s websites require more insight than just what Google Analytics can muster.

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Google Analytics

Is Google Analytics Free?

By: Iris Hearn July 11th, 2017

Blog Feature

The key to any successful marketing strategy is your metrics. Having the right metrics at your disposal helps you set the right goals, assess progress, and ultimately win more business. In inbound, this usually comes back to your website. Currently, one of the most popular platforms to get website metrics is Google Analytics.

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Google Analytics Key Performance Indicators

11 Useful Metrics That Are Easy to Find & Measure on Google Analytics

By: Derrick Weiss September 16th, 2016

Blog Feature

Google Analytics is one of the most powerful (and free, free is important) tools available in a modern marketer’s arsenal. You should have it on your site, and if you don’t, you can get started really quickly and start tracking visitors right here. This article will show you how to find and measure many of your crucial marketing metrics with it. 

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Search Engine Optimization Google Analytics

4 SEO Red Flags in Your Google Analytics and Google Webmaster Tools Data

By: Stacy Willis December 2nd, 2015

Blog Feature

This post was inspired by a client who came to us for help with inbound marketing fresh off a website redesign by another web design company. Over the course of getting them set up and looking into their website's performance, we encountered quite a few SEO red flags.

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