Google Analytics is a staple for websites, but ol’ reliable just isn’t what she used to be. Most – if not all – businesses depend on it on some regular basis to understand how their websites are doing. Is traffic up today? How many visitors are bouncing? It’s popular, handy, filled with data, and free to use --but today’s websites require more insight than just what Google Analytics can muster.
The key to any successful marketing strategy is your metrics. Having the right metrics at your disposal helps you set the right goals, assess progress, and ultimately win more business. In inbound, this usually comes back to your website. Currently, one of the most popular platforms to get website metrics is Google Analytics.
Google Analytics is one of the most powerful (and free, free is important) tools available in a modern marketer’s arsenal. You should have it on your site, and if you don’t, you can get started really quickly and start tracking visitors right here. This article will show you how to find and measure many of your crucial marketing metrics with it.
This post was inspired by a client who came to us for help with inbound marketing fresh off a website redesign by another web design company. Over the course of getting them set up and looking into their website's performance, we encountered quite a few SEO red flags.