As marketers, we can agree that our industry is no stranger to change. Whether it’s a new Google algorithm making your organic rank plummet or a new user experience in your favorite app turning a once simple task into a pain in the butt, it's all become rather routine. Social media marketing, content, and conversational marketing are evolving every day, and search engine optimization and marketing (specifically PPC) are no exception to that rule.
Google is always iterating on its core products on the Android platform, and oftentimes, it does so without even notifying users.
Depending who you ask, Google AdWords can be one of the best advertising platforms you’ve ever used in terms of ROI, or one of the biggest wastes of marketing budget. And if I’m honest, both statements are true. You see the thing is, that if you don’t set up an AdWords campaign correctly, or optimize it accordingly, then you can be sure that you won’t see a return from it.
No matter how long you’ve been using Google AdWords you’ve probably made mistakes in the past or may be making some right now without even realizing it. Some mistakes may be small and when corrected may only help make your life easier, but then there are those crucial mistakes that could be costing you your whole PPC budget. To help your current or future Google AdWords campaign, we’ve not only laid out the 9 most common AdWords mistakes, and give you advice on how to fix them.
Earlier this year Google announced a ton of new changes and updates coming to Google AdWords. You may have heard of these changes, but haven't really given them your full attention. Maybe you were too busy or waiting until they all finally rolled out, but now that the end of the year is approaching, it’s time to take full advantage of them.
Managing a pay-per-click (PPC) campaign can be an intimidating task. Knowing that you’re playing with you or your client’s money is enough to scare many marketers away from PPC. But rest easy. With a little know-how, a good strategy, and an understanding of the basics, you can get started with Google AdWords without stressing out.
In the State of Inbound 2015, we learned that more than half of marketers say that proving ROI is their biggest concern -- and who can blame them? Proving to higher ups that you aren’t wasting company money is nerve racking, especially if tactics didn’t deliver as expected, but luckily there are fast and effect ways to turn things around. For instance, take Google Adwords.