Inbound Marketing Blog

The IMPACT Blog

The latest in inbound marketing, sales, design, & conversion rate optimization.

Blog Feature

Getting Found

How to Build a Social Media Following in 2017

By: Justine Timoteo
January 16th, 2017

When I first started working in inbound marketing, everyone would ask, “So, you just sit on Facebook all day?” This was back when inbound marketing was first starting to make waves and Twitter was only a few years old. So, I understood their confusion on not grasping what inbound marketing entailed and how social media played a role in it. But even years later, social media is still a large question mark with most B2B companies. Many don’t see the value in it and all too often refuse to allocate resources towards it. The truth is, social media can provide a huge value in acquiring new customers when used strategically.

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Blog Feature

Getting Found

Blogging Statistics: 52 Reasons Your Company Blog is Worth the Time & Effort

By: Carolyn Edgecomb
December 2nd, 2016

Thinking about blogging for business, but wondering if it’s really worth the effort and time? Already have a blog, but unsure if it’s really attracting the right readers?  Not sure what to blog about? Or when's best time to publish?  There are a lot of questions that often go into deciding whether or not to launch a company blog, but the answers are usually found in data and the numbers on blogging don't lie. 

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Blog Feature

Getting Found

What is Quality Content?

By: Carolyn Edgecomb
November 30th, 2016

It’s no secret that if your business wants to be relevant in today’s market, it needs to have a blog. Featuring a blog on your website is one of the most cost-effective inbound marketing strategies you can invest in. However, you can’t simply throw a bunch of random articles on your website and call it a blog. (In fact, Google’s algorithm works against sites that do this.) You need to create and feature quality, original content that helps your brand stand out from the competition and get found. This article is going to cover what exactly makes quality content, why you should even bother with a blog, and the keys to writing successful blog posts. So without wasting any time, let's jump in!

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Blog Feature

Strategy | Getting Found

Long-Form Content vs. Short-Form Content

By: Ramona Sukhraj
November 21st, 2016

This post was co-created by Ramona Sukhraj, content marketing manager at IMPACT, and Bob Ruffolo, IMPACT's CEO. With short attention spans and multi-tasking the norm, inbound marketers have long accepted short-form content as the best way to provide information to people without taking up a lot of their time. People are busy and you've got to be concise to keep their interest -- but when it comes to search ranks and organic traffic, this assumption couldn't be farther from the truth. 

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Blog Feature

Strategy | Getting Found

4 Google AdWords Changes You Need to Know & How to Take Advantage of Them

By: Karisa Egan
October 25th, 2016

Earlier this year Google announced a ton of new changes and updates coming to Google AdWords. You may have heard of these changes, but haven't really given them your full attention. Maybe you were too busy or waiting until they all finally rolled out, but now that the end of the year is approaching, it’s time to take full advantage of them.

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Blog Feature

Lead Generation | Getting Found

12 Super-Effective Ways to Promote Your Upcoming Webinar

By: Kaitlyn Petro
October 5th, 2016

You did it! You planned an awesome webinar on something you’re passionate about. So, how do you get the word out there and get people to show up to see all the great things you have to say? You could try to just wait it out and hope people will find it organically, but chances are, that probably won’t work all that well.

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Blog Feature

Getting Found

How Long Does it Take Google to Index a New Page? (And 11 Ways to Speed it Up)

By: Ramona Sukhraj
September 26th, 2016

Google is a lot of different things to a lot of different people. To students, it’s an indispensable resource, to start-ups, an inspiration, and to marketers like me… well, it’s an enigma. Every few months when Google rolls out a new algorithm update, content writers and search engine optimization experts alike jump to figure it out and keep or even improve their search ranks. When you publish a new blog post, site page, or website in general, there are many factors that determine how quickly it will be indexed by Google, but with so much written on the subject, it's often hard to distinguish the credible from the unreliable.

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Blog Feature

Getting Found

This is Why Some Twitter Hashtags Are Just Plain Worthless. [Infographic]

By: Ramona Sukhraj
September 17th, 2016

Remember when this symbol “#” was still just a pound sign? Well, during the rise of Twitter in 2009, this little guy became widely known as a hashtag and since then, many other social platforms including Facebook and Instagram have warmly adopted it. In social media marketing, hashtags are generally considered integral to the success of any campaign, and logically, it makes sense. Similar to keywords, hashtags were designed to help organize and filter content. They are supposed to help your brand and its content get found by users more easily on social media -- but with numbers in hand, the team over at Venengage is calling that a bunch hoo-ey.

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