The IMPACT Blog
The latest in inbound marketing, sales, design, & conversion rate optimization.
Google’s featured snippets have been around for some time now - since 2014 to be exact. Featured snippets, sometimes referred to as “ranking #0,” are the short pieces of content that Google pulls from web pages and puts into a box above the ranked web pages (but below the ads) in order to help answer the searcher’s query faster and more effectively. Listen. I know you’ve been trying to rank #1 and this may seem like a whole new mountain to climb, but ranking in Google's featured snippet box is not as tricky as you may think.
In a blog article a while back, Moz’s Rand Fishkin urged content marketers to stop trying to win with “good unique content” and instead focus on creating content that’s 10x better than what their competitors have already created. And even a few years later, he’s got a point.
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“These days, social media waits for no one. If you’re LATE for the party, you’ll probably be covered by all the noise and you might not be able to get your voice across.” - Aaron Lee Like any modern marketing strategy worth your time, social media is always evolving and improving the way brands interact with consumers. Typically used for sharing and expanding your brand’s reach, you may have noticed find that social media, as we know, is dying --but it isn’t dead. It’s changing.
Once you’ve been blogging for business a number of years you may find yourself struggling to come up with new or ideas or wishing you could get more out of it. Luckily, there’s a way. Repurposing your older content onto other platforms is one of the best ways to take advantage of all of your hard work. With repurposing, you can give your older content new life by adding value and new purpose to your past posts.
Believe it or not our highest social conversion rate wasn’t always coming from big shots, Facebook or Twitter. For a long time, it was coming from SlideShare. Bought by LinkedIn in 2012, SlideShare has carved a unique niche among professionals as the “slick deck” social platform, but despite this monopoly, it tends to get overlooked by marketers. Frequently outshined by its flashier visual cousins of YouTube, Instagram, Snapchat, and even Pinterest, SlideShare boasts a network of over 70 million professionals and over 18 million uploads. For B2B marketers, this a large, untapped audience that shouldn’t be ignored.
Backlink strategies have been an important part of online marketing for a long time now. They help improve your website's traffic, rank, reputation, and even relationships. Though the effectiveness of quality backlinks to your site has not changed, the methods in which you get them has. Successful digital marketers incorporate backlink strategies into their overall marketing strategy, building links on sites not only with high authority, but also meaning to their personas.
When I first started working in inbound marketing, everyone would ask, “So, you just sit on Facebook all day?” This was back when inbound marketing was first starting to make waves and Twitter was only a few years old. So, I understood their confusion on not grasping what inbound marketing entailed and how social media played a role in it. But even years later, social media is still a large question mark with most B2B companies. Many don’t see the value in it and all too often refuse to allocate resources towards it. The truth is, social media can provide a huge value in acquiring new customers when used strategically.
Thinking about blogging for business, but wondering if it’s really worth the effort and time? Already have a blog, but unsure if it’s really attracting the right readers? Not sure what to blog about? Or when's best time to publish? There are a lot of questions that often go into deciding whether or not to launch a company blog, but the answers are usually found in data and the numbers on blogging don't lie.
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