The IMPACT Blog
The latest in inbound marketing, sales, design, & conversion rate optimization.
“These days, social media waits for no one. If you’re LATE for the party, you’ll probably be covered by all the noise and you might not be able to get your voice across.” - Aaron Lee Like any modern marketing strategy worth your time, social media is always evolving and improving the way brands interact with consumers. Typically used for sharing and expanding your brand’s reach, you may have noticed find that social media, as we know, is dying --but it isn’t dead. It’s changing.
Once you’ve been blogging for business a number of years you may find yourself struggling to come up with new or ideas or wishing you could get more out of it. Luckily, there’s a way. Repurposing your older content onto other platforms is one of the best ways to take advantage of all of your hard work. With repurposing, you can give your older content new life by adding value and new purpose to your past posts.
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Believe it or not our highest social conversion rate wasn’t always coming from big shots, Facebook or Twitter. For a long time, it was coming from SlideShare. Bought by LinkedIn in 2012, SlideShare has carved a unique niche among professionals as the “slick deck” social platform, but despite this monopoly, it tends to get overlooked by marketers. Frequently outshined by its flashier visual cousins of YouTube, Instagram, Snapchat, and even Pinterest, SlideShare boasts a network of over 70 million professionals and over 18 million uploads. For B2B marketers, this a large, untapped audience that shouldn’t be ignored.
Backlink strategies have been an important part of online marketing for a long time now. They help improve your website's traffic, rank, reputation, and even relationships. Though the effectiveness of quality backlinks to your site has not changed, the methods in which you get them has. Successful digital marketers incorporate backlink strategies into their overall marketing strategy, building links on sites not only with high authority, but also meaning to their personas.
When I first started working in inbound marketing, everyone would ask, “So, you just sit on Facebook all day?” This was back when inbound marketing was first starting to make waves and Twitter was only a few years old. So, I understood their confusion on not grasping what inbound marketing entailed and how social media played a role in it. But even years later, social media is still a large question mark with most B2B companies. Many don’t see the value in it and all too often refuse to allocate resources towards it. The truth is, social media can provide a huge value in acquiring new customers when used strategically.
Thinking about blogging for business, but wondering if it’s really worth the effort and time? Already have a blog, but unsure if it’s really attracting the right readers? Not sure what to blog about? Or when's best time to publish? There are a lot of questions that often go into deciding whether or not to launch a company blog, but the answers are usually found in data and the numbers on blogging don't lie.
It’s no secret that if your business wants to be relevant in today’s market, it needs to have a blog. Featuring a blog on your website is one of the most cost-effective inbound marketing strategies you can invest in. However, you can’t simply throw a bunch of random articles on your website and call it a blog. (In fact, Google’s algorithm works against sites that do this.) You need to create and feature quality, original content that helps your brand stand out from the competition and get found. This article is going to cover what exactly makes quality content, why you should even bother with a blog, and the keys to writing successful blog posts. So without wasting any time, let's jump in!
This post was co-created by Ramona Sukhraj, content marketing manager at IMPACT, and Bob Ruffolo, IMPACT's CEO. With short attention spans and multi-tasking the norm, inbound marketers have long accepted short-form content as the best way to provide information to people without taking up a lot of their time. People are busy and you've got to be concise to keep their interest -- but when it comes to search ranks and organic traffic, this assumption couldn't be farther from the truth.
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