Steps to Write a Successful Case Study Pick your case study subject with the best-completed work supported by measurable results that show how you solved a client problem. Gather as much information as possible across the entire story. Write your case study with a narrative that is memorable. Design the case study so it's visually appealing enough for prospects to read. There is a difference between learning how to write a case study and learning how to write a case study that is memorable. That persuades. That sings from the rooftops, “Just look at these results — you know you want to work with us!” Unfortunately, many of the case studies I’ve read are boring, self-aggrandizing, and uninspiring. That’s because most organizations know they need case studies, but fall terribly short in execution.
I don't know about you, but seeing photos like this on a website make me cringe. They’re so stale, cold, and unrelatable. Is she even a real person?! Does she feel real feelings?! High-quality imagery is important to highlighting written content and making it easier to understand, but settling for average, staged, unrealistic stock photos can actually detract from your site and Inbound Marketing efforts. They can make your company look phony, out-of-touch with your market, and not trustworthy.