Facebook advertising is one of the most popular advertising platforms available today with 92% of social marketers using it, but are all of those people using the platform correctly? Not even close. Like all aspects of digital marketing, the target for successful Facebook advertising is ever moving. No marketer is immune to making mistakes, let alone in an area so new and dynamic. With this in mind, let’s take a look at the top 11 Facebook ad mistakes you could be making and how you can avoid doing so in the future.
It's amazing how ingrained Facebook has become in our lives, personally and professionally; as consumers and as individuals. When a business doesn't have a website, it's surprising, but when it doesn't have a Facebook page, it's straight up dumbfounding. Facebook pages, like most social media profiles, are free, easy to set up and use, and to a degree, level the competitive playing field for businesses -- why wouldn't you create one? For those that have, it can be extremely frustrating when they don't see success just as easily as the set up was, but there is hope.
After making its debut last year, Facebook Live has quickly proven its unique ability to engage audiences in a more personable and human manner. To be able to easily go live whenever, interact with users real time, all without the need for specific codes and URLs, makes it incredibly simplistic for both marketers and users. Currently, Facebook Live only allows you to stream from either your mobile device and, as of March 2017, your desktop as well. But, if you’re looking to stream with other people, specifically people who aren’t standing next to you, you’re fresh out of luck.
Social media has changed the way that marketers (and small business owners) everywhere go about promoting their businesses. With over 1.59 billion users, Facebook can’t be overlooked. The sheer amount of traffic that it can garner for any business presents an optimal way for businesses to grow at no cost. But there’s a catch -- Facebook has the ability to ban your business and shut down your page for good at any time.
As a digital strategist, I'm always looking for unique ways our clients can create an awesome experience for their prospects and customers. Every marketer will agree, finding that irresistible offer that makes people say "Damn, I really need to read this," or "Shit, these people get me," isn't always easy to do. What we create as marketers is really a series of experiences that are tested over and over until you find the gold. If you can manage to create that irresistible offer, you'll begin to "pull" people towards your products and/or services instead of trying to "push" them. Your promotional tactics won't annoy people even if they see it in their newsfeeds or in Facebook Messenger. Wait. Facebook Messenger? The App?
Best Social Media Campaigns From Top Brands Ice Bucket Challenge (The ALS Association) Society of Good Taste (Grey Poupon) Name Lab (Breaking Bad) Reverse Robbery (OAK Milk) #KISSaLOT (LOT Polish Airlines) The Like Machine (Pepsi) Hot Seat (Playland at the PNE) Do Us a Flavor (Lay's) Happy Chocolate Moments (Hershey's) No One Deserves to Die (Lung Cancer Alliance) Will What I Want (Under Armour) Mayhem (Allstate Insurance) A Fantasy of Flowers (MAC Cosmetics) Help, I Have the Flu (Help Remedies) New Friend Request (Kraft Foods) Fashion Like (C&A) Crowdsourced Marketing Research (Zillow) Buds for Buds (Anheuser-Busch) Keep the Flame Alive (Johnnie Walker) Giant Chocolate Facebook Thumb (Cadbury's Chocolate) Big brands make Social Media Marketing look easy. When you see the micro-content that Taco Bell and Oreo, amongst others, are putting out you may be quick to say "Psh... I can do that," but social domination is harder than it appears. Social success requires more than just keeping your profile up-to-date. To truly capitalize on the power of social media, you need to establish a lively presence. You need to create original, dedicated content and campaigns; Campaigns that fit perfectly with how users are already using the platform, spark conversation, and encourage sharing. Not as easy anymore, right?
Before you know it, video will run the world. -- Well, the marketing world. While video has always been a powerful marketing tool, in the last decade it has taken huge strides to significantly transform the way people not only interact with family and friends on social media, but brands as well. With mobile devices, Snapchat, Instagram Stories, and Facebook Live allowing people to instantaneously interact with others and produce content without the need for high-end video equipment, the video marketing barriers are lower than ever and video itself is more popular than ever.
Facebook advertising has changed dramatically since it first started. The massive amounts of data that Facebook collects from its users on their site and across the web allowed them to transform a simple platform to gain likes and a bit of traffic into a robust and complex advertising behemoth that rivals search monster, Google AdWords.