Inbound Marketing Blog

With over 1.47 billion active daily users, Facebook is always looking for new and exciting ways to keep the NewsFeed fresh and engaging for users, as well as to create an environment that will allow it's advertisers to thrive.

(Image credit: Facebook newsroom) Attempting to break into the smart speaker space, Facebook recently announced the launch of new hardware products - Portal and Portal+.

It’s been less than a month since Instagram co-founders Kevin Systrom and Mike Krieger resigned and we’re already seeing changes on the horizon. As a Facebook-owned app, Instagram has been spotted prototyping a new privacy setting that would allow the app to share your location history with its parent company that would likely be used for ad targeting among other things. Aside from feeding user concerns that the absence of its founders would compromise the integrity/culture of the platform, this raises yet another privacy issue for Facebook.

You probably come across two-factor authentication (2FA) often. It’s software asking you to put in a password AND something else only you would know, like a phone number, when logging into your account. Are you nervous entering that information, wondering “what really happens with my data?” Well, Facebook just confirmed your fears.

Organic reach on Facebook becomes increasingly difficult to get day after day. With over 2 billion users worldwide, the amount of content generated on the platform is staggering. However, despite all these users and all this content, why is it that only 45% of marketers think that their Facebook efforts are effective? Perhaps we haven’t given the Facebook AI enough thought, or maybe we don’t post enough content. Should we post 80% helpful content and only 20% promotional? We’ve heard it all -- but the fact is, now, and in the future, the machine learning algorithms that run our favorite social media platforms will continue to improve the experience for users. What does that improved experience look like right now? 

Any inbound marketer knows that a campaign is only as good as the strategy behind it. The same applies to your brand's Facebook page.  Posting to your Facebook audience without understanding who's in it and what type of content they want is like showering and doing your hair before hitting the gym– it's a waste of time and energy. The good news is that Facebook has a powerful and insightful - pun intended - analytics tool called Facebook Insights that allows you to easily measure the performance of your business page. 

Just two weeks after Mark Zuckerberg faced Congress on Capitol Hill, the platform has racked up tons of publicity ranging from the newest policies its implementing, questions over the platform future, and to what developers working with Cambridge Analytica are saying about the data mining.

Cambridge Analytica, a data and analytics firm focused on political communication, has been accused of harvesting data from millions of Facebook profiles that was then used to specifically target and influence people on social media during the 2016 Presidential election.