Social media is a powerful marketing tool to reach your audience and increase brand awareness. However, in recent years, the space has become much more competitive for brands and businesses of all sizes. For this reason, marketers have had to turn to paid options to reach their buyer personas. Facebook pay-per-click (PPC), more popularly known as Facebook Advertising is currently one of the top platforms businesses look to up their game on social.
There’s a major shift that’s happening in the way businesses reach their audience. Moving forward, that means your traditional inbound marketing strategy may not be comprehensive enough to reach your audience.
I wrote a blog a few months back about digital intimacy and how personal our digital space has become. Nowhere is that more relevant and noticeable than on Facebook. News leaks of a potential new News Feed and consumers and professional users panic. Nine articles. That’s how many I read about this new News Feed. Each said something conflicting and none seem to be aligned on what was actually happening. What was unanimous is that Facebook was bringing us a new News Feed, an “explore” tab, whether we wanted it or not. It was also mutually agreed upon that this was bad news bears for marketers and businesses who leverage Facebook for relationships, traffic, and awareness. But listen -- It’s all just smoke.
Organic reach on Facebook becomes increasingly difficult to get day after day. With over 2 billion users worldwide, the amount of content generated on the platform is staggering. However, despite all these users and all this content, why is it that only 45% of marketers think that their Facebook efforts are effective? Perhaps we haven’t given the Facebook AI enough thought, or maybe we don’t post enough content. Should we post 80% helpful content and only 20% promotional? We’ve heard it all -- but the fact is, now, and in the future, the machine learning algorithms that run our favorite social media platforms will continue to improve the experience for users. What does that improved experience look like right now?
Facebook advertising is one of the most popular advertising platforms available today with 92% of social marketers using it, but are all of those people using the platform correctly? Not even close. Like all aspects of digital marketing, the target for successful Facebook advertising is ever moving. No marketer is immune to making mistakes, let alone in an area so new and dynamic. With this in mind, let’s take a look at the top 11 Facebook ad mistakes you could be making and how you can avoid doing so in the future.
It's amazing how ingrained Facebook has become in our lives, personally and professionally; as consumers and as individuals. When a business doesn't have a website, it's surprising, but when it doesn't have a Facebook page, it's straight up dumbfounding. Facebook pages, like most social media profiles, are free, easy to set up and use, and to a degree, level the competitive playing field for businesses -- why wouldn't you create one? For those that have, it can be extremely frustrating when they don't see success just as easily as the set up was, but there is hope.
After making its debut last year, Facebook Live has quickly proven its unique ability to engage audiences in a more personable and human manner. To be able to easily go live whenever, interact with users real time, all without the need for specific codes and URLs, makes it incredibly simplistic for both marketers and users. Currently, Facebook Live only allows you to stream from either your mobile device and, as of March 2017, your desktop as well. But, if you’re looking to stream with other people, specifically people who aren’t standing next to you, you’re fresh out of luck.
Social media has changed the way that marketers (and small business owners) everywhere go about promoting their businesses. With over 1.59 billion users, Facebook can’t be overlooked. The sheer amount of traffic that it can garner for any business presents an optimal way for businesses to grow at no cost. But there’s a catch -- Facebook has the ability to ban your business and shut down your page for good at any time.