Contact us pages. Everyone has them, needs them, but are you really paying attention to the strategy behind them? It’s true isn’t it? One of the most valuable pages on your website is usually an afterthought. It’s one of those things that has to be there, but often enough, you throw the necessary information on and leave it at that. What a waste! The page name itself is a call-to-action; Treat it with some respect. Contact us pages are often the go-to for a new visitor on a mission. It’s where they go when they have a question and truly want to speak to an individual at your organization.
One of the first things we learn as little kids is to always say "thank you" -- and, of course, not to put our mouths on the water fountain, but that's a topic for another day. If someone does you a favor, if you're given a gift, saying thank you is just good manners 101. What I learned during my first days at IMPACT, however, is that it's also inbound marketing 101.
Mobile websites have begun to look, work, and perform better than ever as we have progressively begun to consider various device sizes in our designs. The restrictive nature of mobile has forced marketers, designers, and developers to consider the implications of specific functionality on smaller screen sizes. This allows the best responsive to separate themselves and stand out as amazing examples of excellently executed mobile web design.
With the average human attention span shorter than that of a goldfish, inbound marketing is a lot like speed dating. When prospects get in front of you (or in this case, arrive on your website), you have to tell them everything you offer quickly while you have their attention, or else the bell will ring and they'll be off to the next option before you get the chance. Talk about a missed connection. In the marketing world, the most effective way of avoiding this lonely fate is through a skillfully written value proposition as a part your greater brand messaging strategy.
A landing page is no ordinary website terrain. Like an alien discovering a new planet, a prospect "lands" there giving you the opportunity to make them an offer, gather their information, and "make contact." It's exciting. Yet, despite this excitement, it's easy and quite common to get caught up in the ho-hum of creating one. You have a new offer, grab your go-to template, clone the same form you use every time... Where's the sense of adventure? Where's the creative exploration that makes your reader actually want to convert? The landing page examples below come from a wide range of industries and feature unique designs guaranteed to get your creative juices flowing and inspire lead generation genius.
I’m going to be honest. For the past week, I’ve been racking my brain trying to think of a fun, original 4th of July article for this year's festivities -- but I've drawn a blank. Festivals and holidays are marketing gold, but as effective at driving sales and “delighting” customers as they are, thinking of a campaign that is both unique and memorable isn’t easy.
Facebook has to be a critical component of a B2B & B2C inbound marketing program, but so long as you are doing it right. I saw this quote on a Inc magazine that "62 percent of small business owners say Facebook Ads don't work." While the culprit for this is typically the visuals and copy, others blame the platform not being conducive to ads. People know you want to go to Facebook to browse, not to be bombarded with ads.
Digital communication is ever-changing. When it comes to digital marketing, email has long been known as the channel that generates the most ROI. In fact, because studies show that email marketing ROI is $44 for every $1 spent, it has traditionally been the best area for marketers to focus on. However, like any successful channel, email has become overcrowded. The average professional gets about 141 emails per day and the CTR of a typical marketing email is just 5-10%. Facebook, too, is changing. Once an ally of digital publishers, recent changes to its News Feed algorithm prioritized posts from family and friends over brands. These are just some of the many reasons why chatbots, or chat apps that use artificial intelligence to receive and respond to messages, are rising in popularity.