Inbound Marketing Blog

Examples Value Propositions & Messaging

The 31 Best Value Proposition Examples You Wish You Had [+VIDEO]

By: Ramona Sukhraj August 14th, 2018

Blog Feature

With the average human attention span shorter than that of a goldfish, inbound marketing is a lot like speed dating. When prospects get in front of you (or in this case, arrive on your website), you have to tell them everything you offer quickly while you have their attention, or else the bell will ring and they'll be off to the next option before you get the chance.  Talk about a missed connection. In the marketing world, the most effective way of avoiding this lonely fate is through a skillfully written value proposition as a part your greater brand messaging strategy.

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Examples Landing Pages

42 Best Landing Page Examples for Lead Generation in 2018 [Updated]

By: Ramona Sukhraj July 12th, 2018

Blog Feature

A landing page is no ordinary website terrain.  Like an alien discovering a new planet, a prospect "lands" there  giving you the opportunity to make them an offer, gather their information, and "make contact." It's exciting. Yet, despite this excitement, it's easy and quite common to get caught up in the ho-hum of creating one.  You have a new offer, grab your go-to template, clone the same form you use every time... Where's the sense of adventure? Where's the creative exploration that makes your reader actually want to convert? The landing page examples below come from a wide range of industries and feature unique designs guaranteed to get your creative juices flowing and inspire lead generation genius. 

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Email Marketing Examples

4th of July Emails: 13 That Prove Holiday Marketing Doesn't Have to Be Hard

By: Ramona Sukhraj July 2nd, 2018

Blog Feature

I’m going to be honest. For the past week, I’ve been racking my brain trying to think of a fun, original 4th of July article for this year's festivities -- but I've drawn a blank. Festivals and holidays are marketing gold, but as effective at driving sales and “delighting” customers as they are, thinking of a campaign that is both unique and memorable isn’t easy.

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B2B Marketing Facebook Ads Examples

14 Inspiring B2B & B2C Facebook Ad Examples

By: Christine Austin June 1st, 2018

Blog Feature

Facebook has to be a critical component of a B2B & B2C inbound marketing program, but so long as you are doing it right. I saw this quote on a Inc magazine that "62 percent of small business owners say Facebook Ads don't work." While the culprit for this is typically the visuals and copy, others blame the platform not being conducive to ads. People know you want to go to Facebook to browse, not to be bombarded with ads.

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Examples Chatbots & Live Chat

The 9 Best Chatbot Examples Every Marketer Should See [+ How to Build Your Own]

By: Eric Siu May 24th, 2018

Blog Feature

Digital communication is ever-changing. When it comes to digital marketing, email has long been known as the channel that generates the most ROI. In fact, because studies show that email marketing ROI is $44 for every $1 spent, it has traditionally been the best area for marketers to focus on. However, like any successful channel, email has become overcrowded. The average professional gets about 141 emails per day and the CTR of a typical marketing email is just 5-10%. Facebook, too, is changing. Once an ally of digital publishers, recent changes to its News Feed algorithm prioritized posts from family and friends over brands. These are just some of the many reasons why chatbots, or chat apps that use artificial intelligence to receive and respond to messages, are rising in popularity.

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Website Design Examples

21 Award-Winning Website Designs & What They Did Right

By: Christine Austin May 23rd, 2018

Blog Feature

The internet is full of some amazing and inspiring websites. These special snowflakes are the ones who find innovative ways to utilize every possible design and technological boundary to their advantage to create experiences that many organizations wish they had. Finding these diamonds in the rough can be an incredible challenge, especially if you are unsure of where to start.

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Lead Generation Conversion Rate Optimization Examples

11 Great Lead Generating Homepage Examples [+VIDEO]

By: Justine Timoteo April 10th, 2018

Blog Feature

When people come to your website, oftentimes the first page they land on and see is your homepage. With 63% of marketers saying generating leads is one of their top challenges, you most definitely want to capitalize on this, one of the highest viewed pages of your site. Trying to determine what to include on the page can be overwhelming though. What should it say? What kind of features should it include?

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Examples

Top 6 Meeting Scheduler Apps & Tools to Improve Your Productivity in 2018

By: Kwaku Awuah January 18th, 2018

Blog Feature

Scheduling meetings is one of the most common (and often annoying) tasks in the modern workplace. When you’re trying to bring a group of people together, there are so many factors to take into account. Perhaps you have to work around other's schedules or a teammate is remote; whatever the hurdle may be, there is a variety of apps and tools available today to make the task a lot easier. 

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