So, I have to admit, it took me until 2016 to get into marketing podcasts. Fortunately, since I only listen when I’m on the elliptical, this is one New Year’s resolution (along with my gym time) that didn’t die the third week of January -- double bonus! Growing up an athlete, I knew in order to be one of the best, I had to put in the work. This meant extra practices, turning one side of our garage into a batting cage, and working out my key muscle groups every day.
There’s one page that usually draws most of the attention from stakeholders during a redesign -- your homepage, but what if I told you, you should put most of your focus on another area? Your landing pages.
Your services page is one of the most critical pages on your website whose purpose is to not only reveal what you offer but how your company stands out from the rest. It starts with the messaging. Based upon the service you have; you need to figure out the best way to explain it. This could be through short sentences, long paragraphs, bullet point sections, or video.
Over the last few years, original content has become the cornerstone of successful marketing campaigns, from household names to niche businesses. Heck, we’re creating more than ever! It’s not too much of a stretch to see why - people crave originality and hate being sold to. Once the internet became a thing, the amount of effort required to reuse content dropped significantly and it gave birth to the repost. With Pinterest, Tumblr, Buzzfeed, and more growing almost entirely out of sharing others’ content, it’s getting harder and harder to find original content in the mix.
Everyone's got some sort of profile these days. On Facebook, LinkedIn, Instagram... With these templated formats, it's easy to create a presence and grab someone's attention around the web, but when it comes to a professional company profile on your own website, it can be a bit tougher.
Turnaround, bright eyes. Every now and then I get a little bit tired of marketing, and the leads never come ‘round. But don’t we all? Whether you’re a marketer by occupation, a consumer, (or a content curious Bonnie Tyler), sometimes the messages out there just fall flat. Perhaps they don’t resonate or are just plain boring. Fortunately, one of the most effective ways to stay top-of-mind and always relevant to your audience is to capitalize on current events through newsjacking. Probably the most notable newsjacking opportunity in the United States at the moment is the 2017 total eclipse.
It's easy to get caught up in the ho-hum of creating a landing page. You get a new offer, grab your template, clone the form, start filling in the information. Where's the spark? Where's the little extra something to make your reader want to convert? The landing page examples below come from a wide range of industries and feature unique designs that are guaranteed to get your creative juices flowing and inspire lead generation genius.
As its name suggests, video marketing involves incorporating video into your overall marketing strategy and campaigns, and it has been growing in trend for the past few years. In fact, Entrepreneur expects 80% of all online content to be video by 2019. That may seem like a staggering prediction to some but I don’t think they’re very far off. But why video? As Video Brewery notes, 80% of people can recall a video ad they viewed within the last 30 days and 64% of people are more likely to buy a product or service online after viewing a video about it. That’s huge! Generally speaking, video marketing could change the landscape of your business growth -- but only if done correctly.