Some of the world's biggest brands have succeeded in large part due to their strong communities of brand evangelists. With limited resources, how can a scrappy startup build and scale a community? In this week's episode of The Inbound Success Podcast, Nikki Nixon talks about building the #FlipMyFunnel community and what it took to take it from a small event sponsored by Terminus to a 7,000+ person movement focused on improving the effectiveness of B2B marketing, sales and customer success professionals. From conferences and events, to a private Slack channel, blog contributor program, local meetups, and more, Nikki has built a variety of channels for community participation, all of which have contributed to the growth of FlipMyFunnel's passionate audience.
If you’re reading this, I’m assuming you have been to a professional conference or event or two in your day. There’s something exciting about a group of like-minded individuals coming together to gain new knowledge, network, and find that one little tip that can help the marketing or sales team hit their goals. But what if I told you the conference may be that tip, all by itself?
It’s important to always market a trade show with your website in mind. After all, consumers take to the Internet when researching products or services of interest. While a trade show is all about networking and connecting in person, the overall goal should be to drive people back to your website. That’s where the true value lies.
No one remembers something that's boring and unoriginal. This is true for anything. Do you remember that boring movie or song? Probably not. Most likely because you fell asleep half-way through it. The same concept applies to your next trade show. Everyone is handing out keychains and pamphlets, don't get let your companyget lost amongst the other booths.
Inbound marketing is all about people coming to you. It’s not about spamming people and chasing them away. It’s about creating content that attracts people and makes them want to learn more about your company. Most trade show booths do the opposite; push the marketing message and hope fora return.
The foundation of making your trade show inbound is creating a unique campaign that is built around the show itself. You want to come up with something new, remarkable, exciting and fresh. What’s everyone else expected to do at the trade show? Don’t do that.
Traditionally, trade shows are often considered an outbound method of marketing and lead generation. In fact, when most people think trade shows, they’re often flooded with visions of cell phone kiosks at the mall, complete with salesmen tossing pamphlets and spitting sales pitches at them at rapid pace. But they don’t have
Many consider trade shows to be an outbound approach to marketing and reaching your audience. However, it doesn’t always have to be outbound. You can take an inbound approach. When most people think trade shows, they’re often flooded with visions of cell phone kiosks at the mall, complete with salesmentossing pamphlets and spitting sales pitches at them at rapid pace.