Inbound Marketing Blog

Event Marketing

Event Marketing Sponsorships

You’re Thinking About the ROI of Sponsorships All Wrong. Here’s the Reality.

By: Vin Gaeta on September 24th, 2018

Blog Feature

Sponsorships can be an extremely beneficial initiative for your company, but let’s face it, it’s a scary thing. Whether you’re sponsoring an event, webinar, podcast, content, or something else - there’s an element of unknown when it comes to the return on investment (ROI). And that’s usually enough to stop people from jumping into them.   However, if you keep a few things in mind, and set yourself up properly, sponsorships could potentially be one of the best things you do in the next year.

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Event Marketing

4 Questions That’ll Make or Break Your Event Marketing Plan

By: Jen Barrell on August 6th, 2018

Blog Feature

If you’ve spent any time scrolling up and down this page, chances are good you’ve seen a giant call-to-action for IMPACT Live 2018. This, our biggest in-person event of the year starts tomorrow, so, as anyone in event marketing might suspect, we’re already well on our way planning for next year. That’s right — as one conference door closes, so to speak...but you won’t have to wait a full year to see what we have planned.

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Inbound Success Podcasts & Shows Community Management

"The Power of Community Ft. Nikki Nixon of #FlipMyFunnel" (Inbound Success Ep. 30)

By: Kathleen Booth on March 19th, 2018

Blog Feature

Some of the world's biggest brands have succeeded in large part due to their strong communities of brand evangelists. With limited resources, how can a scrappy startup build and scale a community? In this week's episode of The Inbound Success Podcast, Nikki Nixon talks about building the #FlipMyFunnel community and what it took to take it from a small event sponsored by Terminus to a 7,000+ person movement focused on improving the effectiveness of B2B marketing, sales and customer success professionals.  From conferences and events, to a private Slack channel, blog contributor program, local meetups, and more, Nikki has built a variety of channels for community participation, all of which have contributed to the growth of FlipMyFunnel's passionate audience.

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Event Marketing

It's Not Just About Numbers! The Unexpected Benefits of Event Sponsorship

By: Vin Gaeta on February 21st, 2018

Blog Feature

If you’re reading this, I’m assuming you have been to a professional conference or event or two in your day. There’s something exciting about a group of like-minded individuals coming together to gain new knowledge, network, and find that one little tip that can help the marketing or sales team hit their goals. But what if I told you the conference may be that tip, all by itself?

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Event Marketing

3 Ways to Ensure your Trade Show is Remarkable

By: Carolyn Edgecomb on August 10th, 2013

Blog Feature

 It’s important to always market a trade show with your website in mind. After all, consumers take to the Internet when researching products or services of interest. While a trade show is all about networking and connecting in person, the overall goal should be to drive people back to your website. That’s where the true value lies.

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Event Marketing

4 Ways to Be Remembered at your Next Trade Show

By: John Bonini on July 9th, 2013

Blog Feature

 No one remembers something that's boring and unoriginal. This is true for anything. Do you remember that boring movie or song? Probably not. Most likely because you fell asleep half-way through it. The same concept applies to your next trade show. Everyone is handing out keychains and pamphlets, don't get let your companyget lost amongst the other booths.

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Event Marketing

Ensure Your Next Trade Show Pays Off With a Unique Inbound Campaign

By: John Bonini on June 29th, 2013

Blog Feature

Inbound marketing is all about people coming to you. It’s not about spamming people and chasing them away. It’s about creating content that attracts people and makes them want to learn more about your company. Most trade show booths do the opposite; push the marketing message and hope fora return.

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Event Marketing

A Productive and Successful Trade Show Needs to be Remarkable

By: John Bonini on June 27th, 2013

Blog Feature

 The foundation of making your trade show inbound is creating a unique campaign that is built around the show itself. You want to come up with something new, remarkable, exciting and fresh. What’s everyone else expected to do at the trade show? Don’t do that.

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