How does the world's leading conversation rate optimization expert use email marketing to drive lead to customer conversions? In this week's episode of The Inbound Success Podcast, CXL Founder Peep Laja (voted as #1 most influential conversion rate optimization expert in the world) shares the specific email strategies and tactics that he and his team have used to acquire 80% of the company's new customers directly from their email campaigns.
With so many digital marketing tools out on the market, sometimes it can be most effective to combine their powers to get the best results. Luckily HubSpot has been stepping up their integration game, making more and more native integrations available in the past few months. In 2017, HubSpot has added about 18 integrations so far including Databox, Olark, and Enthusem (both IMPACT clients). This means your marketing tools and HubSpot are even more powerful as they can share information and speak to each other. The latest addition, email marketing tool, Sigstr is no different.
Once a year, go someplace you have never been before. You can imagine my disappointment to learn this wasn't actually said by the Dalai Lama like so many Instagram and Pinterest boards claim -- but hey, that doesn’t make any less true in my book. A vacation to me is not a success unless I go somewhere or see something that I have never seen before, and I know I’m not the only one. Simply glance at your Facebook timeline and I’m sure you’ll see dozens of people jet-setting to exotic locations this summer, looking for adventure. While that’s wonderful for them, from a marketer’s perspective, it throws quite a wrench in our campaign calendars. With everyone on-the-go, when is the right time to send out that next big email marketing campaign? When can you unleash your secret weapon without it getting missed? How can you still be relevant?
We’re easily distracted these days. As a matter of fact, we’re so distracted, an entire industry of fidget spinners and fidget cubes has emerged to help us sit down and concentrate. (I’m might even be using one now as write this article). When it comes to our shrinking attention spans, technology takes a lot of the blame. We have a world of information in our pocket, news is limited to 140-characters, and conversations take place in the form of emojis. As some industries in the digital world struggle to grab attention, there is one medium that’s actually getting more than ever -- email marketing.
I’m going to be honest. For the past week, I’ve been racking my brain trying to think of a fun, original 4th of July article for this year's festivities -- but I've drawn a blank. Festivals and holidays are marketing gold, but as effective at driving sales and “delighting” customers as they are, thinking of a campaign that is both unique and memorable isn’t easy.
How many marketing emails are in your inbox right now? While email marketing is still a valuable tool to reach leads, your persona’s inbox is getting more and more cluttered, which means marketers need to step up their game in order to stand out and earn the clicks they set out for.
Building a successful inbound marketing strategy requires the right set of tools. If we were to take a look at everything in our inbound marketing toolbox, email marketing would be like the hammer. It’s a staple for most jobs that’s been around for decades and it has remained largely unchanged. Unlike a hammer, however, over the last few years, new trends and technologies have fueled major advancements in email marketing.
When I say, "I'm an email marketer," how does that make you feel? Chances are high that you cringe, as you think of all of the emails currently clogging your inbox. Or maybe you grimace in solidarity, for you, too, are an email marketer with an equally swamped inbox. If it's the latter, you know just how tricky and competitive the world of email marketing can be. Just look at what we're up against: Together, you, me and all of the other email marketers of the world send out 196 million emails every day. And of those 196 million, only about 20 percent actually get opened. Yikes. With odds like that, how do marketers know if an email campaign is successful? While an email's open rate is a great metric of success, it doesn't tell you the whole story. Here are the email marketing metrics should you rely upon to get an honest picture of how well your email marketing campaigns are (or aren't) doing.