When people think about creating content, typically it's blog articles, case studies, and pillars that come to mind. In reality, content can take many forms -- for example, writing an email newsletter for your company is writing a piece of content. What’s funny -- or pitiful, depending on how you think about it -- is that, when given the choice, I’ll choose to write a 3,000-word article over a short, pithy email newsletter any day of the week. There’s something about writing email copy that freaks me out, you know? (Maybe it’s just my natural tendency to answer yes or no questions with 10-paragraph essays, which I know is what one might call a "personal problem.") Regardless, I’ve invited Stephanie Casstevens, our Director of Audience Engagement and Community, to talk about a new type of email copywriting -- conversational email copywriting -- that has become quite popular.
This episode of the Hubcast is brought to you by Belch.io. We're getting down to business this episode because we have some things that we're just too excited to talk about.
This episode of the Hubcast is brought to you by Needls. We’ve got a special guest co-host today to talk about all things email - HubSpot Academy’s Courtney Sembler. Courtney is an inbound professor specializing in email marketing and contact management. Tune in to hear more about how Courtney got to where she is, and what she's been up to lately!
I’m going to be honest. For the past week, I’ve been racking my brain trying to think of a fun, original 4th of July article for this year's festivities -- but I've drawn a blank. Festivals and holidays are marketing gold, but as effective at driving sales and “delighting” customers as they are, thinking of a campaign that is both unique and memorable isn’t easy.
As marketers, we all send a lot of email. Some get contacts read and engage with it, and some don’t. It comes with the territory. But even when you send the same email to contacts of the same persona and lifecycle stage, you can get different responses. Why is that?
How does the world's leading conversation rate optimization expert use email marketing to drive lead to customer conversions? In this week's episode of The Inbound Success Podcast, CXL Founder Peep Laja (voted as #1 most influential conversion rate optimization expert in the world) shares the specific email strategies and tactics that he and his team have used to acquire 80% of the company's new customers directly from their email campaigns.
With so many digital marketing tools out on the market, sometimes it can be most effective to combine their powers to get the best results. Luckily HubSpot has been stepping up their integration game, making more and more native integrations available in the past few months. In 2017, HubSpot has added about 18 integrations so far including Databox, Olark, and Enthusem (both IMPACT clients). This means your marketing tools and HubSpot are even more powerful as they can share information and speak to each other. The latest addition, email marketing tool, Sigstr is no different.
Once a year, go someplace you have never been before. You can imagine my disappointment to learn this wasn't actually said by the Dalai Lama like so many Instagram and Pinterest boards claim -- but hey, that doesn’t make any less true in my book. A vacation to me is not a success unless I go somewhere or see something that I have never seen before, and I know I’m not the only one. Simply glance at your Facebook timeline and I’m sure you’ll see dozens of people jet-setting to exotic locations this summer, looking for adventure. While that’s wonderful for them, from a marketer’s perspective, it throws quite a wrench in our campaign calendars. With everyone on-the-go, when is the right time to send out that next big email marketing campaign? When can you unleash your secret weapon without it getting missed? How can you still be relevant?